Industry News
SPORTRADAR SIGNS EXPANDED AGREEMENT WITH BETWAY
Sportradar (NASDAQ: SRAD) announced an expanded partnership with leading online global betting and gaming brand Betway, making Sportradar its sports data and technology provider of choice.
The partnership builds upon the current agreement between the two parties, which had been focused on sports betting services. The expansion means Betway has, for the first time, partnered with Sportradar to utilize both ads, the global technology provider’s multi-channel performance marketing platform, and its Audio Visual (AV) services, featuring a global portfolio of live streaming sports content.
Led by a team of expert channel strategists, Sportradar’s ad:s service is based on its deep understanding of online behaviours, and features proprietary technology that will enable Betway to more effectively engage, acquire, retain and grow customers across display, video and social channels, as well as deliver a more personalised experience.
Sportradar’s AV offering provides 400,000 live sports events per year and gives Betway’s customers access to some of the world’s most popular competitions including Germany’s Bundesliga, Spain’s Copa del Rey, and top US sports properties such as the NBA, MLB and NHL.
Ed Blonk, Chief Commercial Officer at Sportradar said: “Sportradar’s intelligence-driven technology, underpinned by AI and coupled with our deep understanding of the sports industry, supports global top tier operators like Betway in attracting new customers and engaging existing ones in multiple ways. By creating an enhanced, highly personal experience for customers, sportsbooks are now able to differentiate their offering to establish loyalty, drive growth and be distinctive in an increasingly competitive environment.”
Anthony Werkman, CEO of Betway, said: “We’re really excited by our latest agreement with Sportradar that allows us to engage our customers across a variety of devices, platforms, and channels, which further enhances the sports betting experience.”
The expanded agreement between the two companies continues to provide Sportradar’s advanced betting services including Bet Entertainment Tools, Live Odds, Pre-Match Odds and the distribution of Live Data from premium sports competitions, offering Betway further opportunities to engage their customers and enrich the user experience.
Industry News
BC.GAME Launches $BC Mining Rush
BC.GAME, a leading crypto gaming platform, has launched $BC Mining Rush, an exclusive event with a staggering prize pool of 1 billion $BC tokens. The event will run from October 1 to October 20, 2024, offering players the chance to win daily rewards simply by placing bets of $1 or more.
This event is designed to offer participants an easy entry into the crypto space, providing opportunities for daily wins while keeping participation straightforward and accessible.
Key Highlights of the $BC Mining Rush
Massive Daily Prize Pool: Win Big with Just $1
The $BC Mining Rush features an impressive 50 million $BC daily prize pool. With just a $1 wager, participants can enter the daily prize draw, and larger wagers can boost their share of the winnings. This setup allows players of all experience levels to compete for a portion of the 1 billion $BC total prize pool, maximising their potential returns.
Easy and Accessible Participation
The $BC Mining Rush has simplified the participation process to ensure that both new and seasoned players can easily take part. There are no complicated requirements or technical barriers—users simply place their wagers daily and watch their potential winnings grow. Daily winners will receive their rewards the following day, ensuring a smooth and transparent payout process.
Daily Rewards Structure: A Chance to Win Every Day
Each day of the event offers a fresh opportunity to claim a portion of the 50 million $BC prize pool. The more a player wagers, the greater their share of the daily prize pool. Players’ rewards are based on their percentage of total wagers for that day, making the event as fair as it is rewarding.
“We are thrilled to bring the $BC Mining Rush to our community. This event is our way of rewarding loyal players while introducing new users to the thrill of crypto gaming with the chance to win big,” said Jack Dorset, CEO of BC.GAME.
Industry News
Rickard Vikström, CEO & Founder of Internet Vikings, Honored in Emerging Leaders of Gaming 40 Under 40 List
The Innovation Group, together with Global Gaming Business (GGB) magazine, has announced Rickard Vikström, CEO and Founder of Internet Vikings, as one of the honorees of the Emerging Leaders of Gaming 40 Under 40 Class of 2025. This list recognizes professionals under the age of 40 who have made significant contributions and are set to become leaders in the casino gaming industry.
Rickard Vikström has been recognized for his leadership in the field of in-state hosting solutions for the iGaming and online sports betting industry. As the CEO of Internet Vikings, Rickard has established the company which is now the fastest-growing hosting provider in the US, serving 24 states.
“I am honored to be included in this list of talented individuals making a bold impact in the casino gaming industry. I share this recognition with the entire Internet Vikings team and our leading hosting solutions that support the growth and success of our clients in the iGaming and online sports betting sectors,” said Rickard Vikström.
The Emerging Leaders of Gaming 40 Under 40 Class of 2025 was carefully selected by a distinguished committee including representatives from PENN Entertainment. Their decision reflects Rickard Vikström’s impact on the industry and his achievements in strategic leadership. Other 40 under 40 leaders include FanDuel’s Karolina Pelc and Everi’s Darryl DeRaedt.
The honorees will be celebrated at the Emerging Leaders of Gaming 40 Under 40 Networking Reception in partnership with Global Gaming Expo (G2E) on Wednesday, the 9th of October, 2024.
Industry News
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.
Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.
“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”
She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.
“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”
For more information on iGB Affiliate Barcelona (20 – 23 January), the only dedicated platform that exists purely to connect the best iGaming affiliates with the best iGaming affiliate programs and tech vendors, visit: barcelona.igbaffiliate.com
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