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Atlas-IAC to showcase its automated tools & next-gen “no-risk” sportsbook at ICE London

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Atlas-IAC, the leading sportsbook and PAM software developer, will make its next trade-show stop at ICE London 2023. The industry’s definitive igaming summit is held between 7-9 February at the ExCeL London, and Atlas delegates will be on hand to unpack its latest plans and innovative product suite at Stand S1-120.

Atlas-IAC will use this defining ICE London showcase to demonstrate its diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can be grouped into profiled segments based on site activity, betting behaviour, deposit regularity and a host of additional personal traits.

Get in touch to book a meeting to discuss the full platform, consider its “no-risk” sportsbook option, and evaluate its in-built CRM and trading tools, built by some of the finest trading minds in the business. Or simply stop by Stand S1-120, where a host of team delegates will be waiting to greet you or arrange an easy-to-follow demonstration.

This step-change sportsbook, which can also now be integrated as an iframe off the aforementioned no-risk structure, runs off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this year’s unrelenting sporting schedule.

Powered by live data and machine-learning AI tools, Atlas’s automated software now helps smaller operator teams focus on value-added, risk-management and marketing decisions and eliminates the manual labour required to run most legacy systems. To which end, the Atlas sportsbook provides flexible and modular solutions to support each customer’s bespoke operational strategy.

These sports betting solutions are now paired with a proprietary player account management (PAM) platform, which is integrated with the sector’s finest suppliers across casino games content, virtual sports, free-to-play games and flexible payment-processing options, affiliate systems and responsible KYC databases. It also harnesses proprietary BI and CRM tools which mitigate customer abandonment at a time of tightening and coalescing international regulation. Atlas’ state-of-the-art tech and agile tools help overcome local regulatory challenges with a light physical deployment backed up by centralised control systems.

Richard Thorp, Strategic Advisor to Atlas-IAC and RPM Gaming Director, said: “As ever, ICE London brings together many of the sector’s heavy hitters for a timely think tank. At Atlas and RPM, we’re solving for how the industry can best provide operators and bettors with engaging, innovative betting experiences across some tent-pole, revenue-driving events over the next 12 months.

“All roads, and flight paths, currently lead to the ExCeL Centre in London. We can’t wait to set up shop at this must-attend event, and unpack our latest plans and progressive product portfolio at Stand S1-120. It’s a timely tradeshow which invariably sets the tone for the remainder of the year. The Atlas-IAC team will be on site, walking the floors to greet old friends and meet new clients all week. As always, it should be a lot of fun, but also a hugely informative summit at a time when the industry needs to put its combined minds and shoulders to the wheel to confront and navigate some pressing headwinds.

“As such, ICE London frames a consequential crossroads as to how the industry can best provide operators and bettors with engaging, innovative betting experiences across some tent-pole, revenue-driving events this year. Add to that some excellent networking opportunities with senior peers to debate many of the most topical and pressing issues from panels and talks to the bar and tables of the Atlas stand.”

Sergei Efimenko, CEO of Atlas-IAC, added: “Needless to say, ICE London is invariably a must-make event, but there’s a real momentum behind this year’s renewal. I’m thoroughly impressed with the quality, quantity and diversity of the delegates on site, so we can’t wait to catch up with old and new friends alike.

“As for our leading sportsbook platform, its successful automation and highly-modular nature is proven. We also know how to manage diverse customer bases, premised on their history and the patterns of behaviour. So, whatever previous concerns may’ve been around operating a sportsbook (e.g. betting just before an event starts, betting at a time where there’s potentially an unreliable feed) we have the tools to spot that and correct for it. Consequently, underwriting isn’t a big challenge for us, and we’re also willing to offer our no-risk model on a competitive revenue-share model for new partners.

“The Atlas-IAC team will be on Stand S1-120 throughout the week. Please contact our friendly staff to organise a demonstration of the most modern and thorough platform in the betting and gaming industry.”

Compliance Updates

Gammix Limited slams “outrageous and unsubstantiated” €19.7m KSA penalty

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The operator vows to fight on all fronts against the Dutch regulator’s ‘unjust’ ruling.

Gammix Limited has announced its intention to contest the “outrageous and unsubstantiated” penalty handed to them by the Netherlands Gaming Authority (KSA).

In response, Gammix stated that the record €19.7m penalty imposed is based on “falsified data, extreme inaccuracy and highly suspect mathematics”.

In the ruling the regulator said that Gammix was adjudged to have allowed online gambling access for Dutch consumers, as well as not requiring age verification upon sign-up – something the company wholeheartedly disputes.

Gammix reports that accounts used to access its sites during the investigation were created in Luxembourg, with deposits made via credit card. Gammix added that such action violates the sites’ terms and conditions, specifically the provision of false information upon sign-up.

The operator asserts that the penalty, totalling €19,679,000, has been calculated using figures from a proprietary web-traffic aggregation service and a multiplier of 240 Euros per click. Gammix believes this would show turnover that doesn’t exist.

Furthermore, Gammix strongly condemns the KSA’s “mystery shopper” style of investigation, which, the operator states, is an unjust basis for this record-breaking penalty.

Phil Pearson, Director of Gammix Limited, has vowed to “fight on all fronts until it receives an apology and retraction!.

He said: “The KSA has imposed upon our company a penalty that is both outrageous and unsubstantiated. Now that we are able to talk openly about the case, we can confirm that we are fighting on all fronts as, to us, this is an extraordinary and unnecessarily heavy-handed action from a regulator that many already regarded as unapproachable.

“When we received the first notice of a possible penalty, we reached out to them to say we have blocks in place. We also asked for any information they had that was material to the investigation, to ensure we remained in compliance with all guidelines  – a request they appeared to ignore. Our lawyers also approached the regulator, in writing, to gain more information, but again no response was forthcoming.

“We had enabled a block on Cloudflare for any Dutch IP, we have no Dutch language or direct Dutch payment methods, and categorically do not target Dutch traffic. If affiliates list any of our brands on Dutch-facing sites, we cannot be held responsible for those promotions. However, once players reached the end site, they would not be able to register an account.”

Pearson concluded: “This fine is an absolute joke, and we will contest this in every possible way, at every possible turn. We will only rest once this outrageous penalty has been rescinded and we have received the apology we deserve.”

 

 

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MiFinity Recognised for Information Security Excellence with ISO 27001 Certification

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MiFinity, an award-winning eWallet provider, proudly announces the achievement of ISO 27001 certification, a testament to its unwavering commitment to safeguarding sensitive information.

The attainment of ISO 27001 marks a significant milestone in MiFinity’s journey, underscoring its dedication to maintaining the highest standards of information security management. Following months of rigorous assessment and preparation, the payment services company has successfully demonstrated its adherence to the internationally recognised criteria, ensuring the confidentiality, integrity and availability of information across all operational domains.

The Chief Executive Officer for MiFinity, Paul Kavanagh, emphasised the significance of this achievement, stating: “Attaining ISO 27001 certification underscores MiFinity’s commitment to preserving the integrity of data and maintaining robust information security protocols across our operations. By doing so, we will further strengthen our resilience and ensure the ongoing protection of our valuable assets. I extend my sincerest congratulations to our entire team for their collective efforts in realising this significant milestone, which reflects our relentless pursuit of excellence.”

The Information Security Manager for MiFinity, Alan Ludden, commented further on this achievement, stating: “ISO 27001 certification not only validates our proactive approach to managing information security risks but also reinforces our credibility and trustworthiness in the eyes of our customers, partners, merchants and stakeholders. It positions us as a reliable custodian of their confidential information, further enhancing our competitive edge in the payments market. This was a team effort and wouldn’t be possible without the dedication and collaboration from across the company.”

ISO 27001 is the internationally recognised standard for information security management. It provides a framework for organisations to establish, implement, operate, monitor, review, maintain and continually improve an information security management system (ISMS). By implementing its best practices, organisations increase their security posture protecting them from cyber threats and enhancing data protection.

Looking ahead, MiFinity will continue to uphold the principles of ISO 27001, continuously improving its information security management system and staying abreast of emerging threats and best practices.

For more information about MiFinity and its ISO 27001 certification, please visit www. MiFinity. com.

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French Publisher TapNation tops Financial Times FT1000 list of Europe’s Leaders in Tech Media

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TapNation, a Paris-based leading mobile app publisher has been identified in the FT1000’s ranking of fastest-growing companies in Europe. TapNation, known for its work in the mobile app and gaming space, has ranked in the Top 14 of companies according to FT1000’s data provider Statista. Among the Media and Entertainment categories, TapNation has secured the number 1 ranking among all companies across Europe.

This announcement falls on the heels of a recent announcement that TapNation was also the Top ranked company of the esteemed Les Echos “Champions de la Croissance 2024” French ranking, representing the fastest-growing businesses in France. These accolades underscore TapNation’s commitment to innovation, growth, and excellence in the competitive mobile app industry.

A Leader in Mobile App Entertainment

These two recognitions followed a 2023 year of enormous growth for TapNation, which began with their selection for the French Tech 120 program, a government program that scales up promising new start ups within France’s tech space.

Additionally, earlier in January of this year, TapNation acquired UAHero, a leading monetization and user acquisition platform, as a subsidiary to diversify their presence in the mobile market. And even more recently, TapNation announced a 15M€ fundraising before signing a partnership with the Web3 platform Immutable to deliver new Web3 functionality for their player base.

“We are immensely proud of the work we’ve been able to accomplish over the last year,” says TapNation Co-founder , Hervé Montoute. “We are honored to be recognized as the Top ranked French company for business growth, and how that ranking reflects in our position within the broader European market. 2024 is on track to be our best year yet, and this distinction reflects the hard work of our teams and our dedication to excellence.”

“This distinction also supports the growth of France’s domestic game and entertainment industry, as we are deeply committed to supporting growing studios both domestically and beyond.”

As of 2024, TapNation games have surpassed over a billion downloads worldwide across multiple markets and genres.

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