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Infront Bettor signs multi-year global partnership with bet365

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Infront Bettor signs multi-year global partnership with bet365
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Infront Bettor, the betting-focused division of Infront, has announced a global agreement with bet365, the world’s largest online betting brand. The deal will see bet365 distribute 18,000 hours of content from over 30 rights holders to more than 80 million customers from over 160 countries around the world.

Chris Catling, Head of Infront Bettor, said: “This is a major agreement for Infront Bettor. It has been a busy and exhilarating few months launching the division, building out major and robust operations, acquiring a highly desirable set of betting rights and communicating to the market our new service. To agree terms with a partner who has led the digital revolution of online betting and is as forward-thinking as bet365 validates the hard work up until this point. I am excited to deliver our content to bet365 and to work with industry leaders to develop our proposition even further.”

Infront Bettor’s content portfolio includes popular competitions such as the English Carabao Cup, Coupe de France, Turkish Superlig as well as Infront’s historic pedigree of ice hockey rights such as the IIHF Ice Hockey World Championship and the Champions Hockey League (CHL). All of these rights are marketed exclusively by Infront.

“A new horizon for video products”

A key vision for both sides of the partnership is to reduce stream latency and reduce it from the current standard of between six and nine seconds. Whilst this is still significantly ahead of broadcast feeds, data latency is measured in low milliseconds making the delay between data and video significant. This can negatively impact the betting consumer experience.

New technology and a close collaboration with Infront Bettor’s partner iGameMedia will allow Infront to offer this significant product enhancement to bet365 for their content portfolio with expected latencies being around one second.

Catling added: “When we were designing our service and products we were very aware of bringing this to the market across our content portfolio. With a market leader like bet365 showing a real desire to embrace real time streaming, I see a new horizon for video products that drive betting engagement and interactivity increasing the fan engagement and betting experience.”

Infront Bettor is part of the Group’s Media, Betting and Technology unit led by Amikam Kranz as Vice President.

Kranz said: “I am thrilled with this new deal. It marks a significant achievement for our Media, Betting and Tech division and we are starting to see the fruition of bringing these business units together. These synergies are driving the rapid growth of our betting division. Our partnership with a market leader like bet365 is a testament to our commitment and we look forward to this partnership growing and making the breadth of Infront’s offerings available to them.”

Gaming

BGAMING DONATES $5,000 TO UKRAINE CHARITY FOLLOWING ICE LONDON PLEDGE

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iGaming content provider BGaming has donated $5,000 to UNITED24, a charity raising money for medical aid and critical needs in Ukraine.

At this year’s ICE London, the fast-growing firm gave visitors the chance to receive merchandise featuring designs by renowned London artist Thumbs.

As an alternative they pledged to give $50 to the charity instead, which more than 70 generous partners opted to take up.

After boosting the final amount, BGaming has now pledged to continue its fundraising drive at IGB Live! Amsterdam, SBC Barcelona, and SiGMA Malta later this year as part of a commitment to ‘create positive change’.

UNITED24 was set up by the Ukrainian government to provide a secure platform for donors to raise funds for medical aid, defence and demining and rebuilding Ukraine.

Currently, they are running two medical aid projects which seek to raise money for more urgently needed ambulances in the war-torn country.

At the time of writing, it is estimated more than 8,000 civilians have been killed in the conflict, while more than 13,300 are believed to have been injured.

Catherine Puteiko, CMO of BGaming, said: “Small acts of kindness can have a big impact on the world, from caring for others to creating positive change. BGaming’s recent charity initiative at the ICE London exhibition was a shining example of this ethos.

“Our partners had the option to donate to a worthy cause or receive our branded merchandise, and we’re thrilled to share that this simple initiative raised 5000 dollars for victims of war in Ukraine. Let’s continue to think big and act small to make a positive impact on the lives of others!”

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Gaming

PRESS STATEMENT OF PAGCOR REGARDING OFFSHORE GAMING OPERATIONS

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Senate Ways and Means Committee Chairman Sherwin Gatchalian presented the chairman’s report which cited that the risks of allowing the continuous operations of offshore gaming operations outweigh their benefits to the country. Citing R.A. No. 11590, he further states that offshore gaming should be shutdown, now that there is no third-party auditor monitoring their income.

The Philippine Amusement and Gaming Corporation (PAGCOR) would like to reiterate its firm commitment to uphold the integrity of the gaming industry in the Philippines, including offshore gaming.

After determination of Global ComRCI’s default in its obligations and commission of unlawful acts under R.A. No. 9184, a Notice of Decision to Terminate the Consultancy Contract was served to third-party auditor Global ComRCI on March 9, 2023, effective upon thirty (30) days from receipt thereof.

PAGCOR is now in the process of engaging a capable and reputable third-party auditor who can independently and accurately conduct verification of the offshore gaming licensees’ gross gaming revenues.

Further, PAGCOR reassures the public that to maintain the integrity of regulated gaming in the country, the state-run firm will not hesitate to impose appropriate sanctions or penalties to erring licensees or service providers. We will ensure that all revenues from regulated gaming will continue to support the government’s nation-building efforts and uplift the lives of Filipinos.

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Gaming

OnAir Entertainment™: Flexibility of more providers vs. Exclusivity with a single provider

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OnAir Entertainment™️, the go-to live casino games provider, has added their voice to the increasing industry concern regarding the negative impact of exclusivity deals within the live casino space.

There has been a growing discussion around the impact of exclusivity deals on operators and platforms, with OnAir Entertainment™ believing that one supplier setups create several limitations for operators. Limitations arising from exclusivity push players to find additional options from more diversified live casino offerings. It’s known that players prefer websites with more content choice, allowing them to search for the games they want to play – player freedom is vital to maximizing cross-sell and therefore increasing platform revenue.

Do exclusivity agreements truly fulfil the promises and needs of the industry? Markets need to change rapidly, adapting to new and more restrictions on operators, which requires sufficient flexibility and creativity. Can an agreement set in stone, determined by a single supplier and based on a rigid commercial model, be flexible to a regulatory landscape that is constantly shifting and help operators to be competitive?

Given the global nature of the biggest operators, multi-supplier deals also mean that they can test out different games across markets and not be forced to stick with one product globally. Less exclusive deals allow operators to be much more agile when operating internationally, as localization needs must not be ignored. A key part of OnAir Entertainment’s™ product offering is the ability to input customizable elements within their digitally branded and localised environments so that operators can reinforce and scale their brand together with OnAir Entertainment’s™ tech. While also using reasonable commercial terms so our operators can test audience response in branded environments with low risk before committing to more sizeable projects.

There is no doubt that the variety of live casino suppliers continues to grow, causing increased industry competition and that this competition pushes continued innovation within the iGaming industry.  It is this belief in constant innovation that is at the core of all OnAir Entertainment’s™ operations. By continuously developing improvements in UI design, 3D animations, allowing for localization and the incorporation of brandable elements – OnAir Entertainment™ hopes to increase user engagement and player experience.

Seval Alev Kaya, Director of Business Development at OnAir Entertainment™, said “Innovation is at the heart of our operations, and our main priority is to provide maximum flexibility for our clients. Operator differentiation is directly linked to content diversity and harmony. We see that many operators are trying to widen their audience by adding more casino vendors, especially in live casino space in order to reduce the need for a single vendor that comes with unfavourable terms, high costs, and limitations. We are the alternative solution with a service-minded approach, invested in our client’s growth.”

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