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iGaming’s first self-driving retention engine Ibex.ai signs partnership agreement with Flows

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iGaming's first self-driving retention engine Ibex.ai signs partnership agreement with Flows
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Flows, the no code automation and integration platform, welcomes Ibex.ai into its pre integrated marketplace to offer customers an innovative machine learning tool to intelligently supercharge their business from marketing recommendations and cost optimisation, through to bonus cost reduction.

The new partnership aims to bring the best of both worlds to the iGaming industry, giving operators complete control over their activities and journeys while enabling them to fully automate for the rest.

As part of the partnership, Flows customers will be able to take advantage of Ibex’s advanced and automated retention solution without any integration or manual data exchange efforts. Using a pre-built Flows template that can be activated with a single click. Flows partners will be able to try out the self-driving retention solution and assess its effectiveness for their business.

Part of the Ibex.ai product suite that will be available through Flows includes its bonus optimization tool, which avoids human errors to give a bonus to segments and players that will not be profitable. The platform calculates a full profit-loss calculation for each player, considering all financial parameters and optimizing for LTV or other KPIs that are part of the current brand growth strategy.

James King, CEO of Flows, said: “We are thrilled to add Ibex.ai as a partner within our Flows pre integrated exchange and be able to provide our partners with ease of access to a market leading enhanced machine learning solution that can help to greatly decrease bonus spends and improve overall profitability” “Our partnership highlights further our drive to offer customers the most agnostic solution on the market, as we enable them to have choice over who they work with and how they work with them and orchestrate seamlessly between systems through Flows.”

Thomas Aigner, Head of Business Development of Ibex.ai, said:“We are excited to partner with Flows, as their no-code automation platform provides the perfect complement to our self-driving retention solution. This collaboration will enable us to offer CRM Teams a hybrid model that provides manual journey control where necessary, while also fully automating retention activities for parts of the player base. We are looking forward to seeing the first results from operators taking advantage of our pre-built journeys.”

As part of their new partnership, Ibex.ai are offering iGaming operators who are using Flows  a 3-month free trial of Ibex.ai. By using pre-configured journey templates within Flows, clients can try Ibex with the click of a button for part of their player base and without any integration or manual data exchange. This special offer provides an excellent opportunity for operators to experience firsthand how the partnership between Flows and Ibex.ai can enhance and automate retention activities.

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BETBY expands sales team as Stefanos Karakidis is appointed Senior Business Development Manager

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BETBY, the innovative sportsbook supplier, has named Stefanos Karakidis as Senior Business Development Manager, strengthening its senior sales team as the provider furthers its expansion across the globe.

With a strong background in the betting industry, Karakidis has held a variety of roles spanning Trading, Marketing, and Commercial divisions for a plethora of Tier 1 operators over a thirteen-year period.

Karakidis will have a big focus on researching new markets and forging lasting relationships with brands that operate in these jurisdictions. In addition to this, making sales projections and forecasting revenues will also be a key responsibility as BETBY looks to enhance its global relations.

BETBY has continued to gain momentum since launching in 2018, garnering a strong reputation within the industry, securing high-profile partnerships with leading brands and in early 2023, opening a new office in Montenegro, adding to its locations in Latvia and Malta.

Stefanos Karakidis, Senior Business Development Manager at BETBY, said: “I am delighted to be given the opportunity to join BETBY’s family and I am looking forward to the exciting journey ahead.

“The company is continuing to grow at a strong pace, and as we expand our footprint around the world, I can’t wait to contribute to BETBY’s ongoing success.”

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “We are thrilled to welcome Stefanos to our company. His expertise is sure to prove beneficial to our processes as we aim to partner with more leading operators and supply our wonderful cross vertical offering.”

To get in touch or arrange a meeting with Betby, please email [email protected].

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Arabian nights await in Evoplay’s latest release Unlimited Treasures

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Premium online slots provider, Evoplay, invites players to an Arabic bazaar in its new slot, Unlimited Treasures.

Players are taken to a bustling street market where local herbs, spices, lamps, swords, shoes and clothes are on sale, making up the symbols on the 3×4 reel game board.

Boosting the allure, winning combinations trigger an addition reel on the right-hand side. This process continues until no further symbols fall on the new reel to add to the combination.

The stall’s trader works as a Wild and can land from the fourth reel onwards. Substituting all other symbols on the board, the Wild can assist in forming winning combinations and further increasing win potential.

Multipliers can also appear anywhere from the fourth reel, benefiting players by doubling all winnings secured at the base game.

The exciting Free Spins round is triggered by landing four or more enchanted Treasure Chest icons which award ten Free Spins. During this thrilling feature, multipliers can increase wins by up to 3x, while additional Bonus symbols can retrigger additional spins.

Complementing the new title is the Bonus Buy version, which is released alongside the classic game. Allowing players to purchase the Free Spins round, Unlimited Treasures Bonus Buy is designed especially for players who seek a higher volatility experience and more control of their gameplay.

Joining the ranks of Evoplay’s innovative slot portfolio consisting of over 160 titles, Unlimited Treasures underpins the provider’s aim of creating entertaining and engaging gaming experiences, following the release of Irish Weekend and Treasure of the Gods.

Commenting on the launch, Ivan Kravchuk, CEO at Evoplay, said: “Immersing users in an unforgettable street stall, Unlimited Treasures sees players try their luck at bargaining to unlock big rewards. Giving audiences the chance to have a more personalised experience, the slot comes in both the original and player-favourite Bonus Buy format, which has been intrinsic to our success.

“We look forward to seeing players’ reactions to the vibrant vendor as we continue to provide uplift to our operator partners’ key performance metrics.”

As a leading iGaming studio, Evoplay has enjoyed an outstanding 12 months. As well as going live with multiple tier-one providers, including Bragg Gaming, Fortuna Entertainment Group and Relax Gaming, the company also won the coveted Innovation in Casino Entertainment award whilst receiving a silver award as Casino/Slots Developer of the Year at the 2022 SBC Awards.

In addition, at EGR’s 2022 Marketing and Innovation Awards, the company took home the only two supplier-related awards: Supplier Marketing Campaign of the Year and B2B Marketing Campaign of the Year, testament to Evoplay’s innovative approach to game delivery.

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Compliance Updates

ODDS ON COMPLIANCE LAUNCHES PLAYBOOK EUROPE, A GLOBAL EXPANSION OF ITS COMPREHENSIVE REGULATORY TECH PLATFORM

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The ground-breaking platform will provide the industry with unmatched global regulatory and compliance data in partnership with leading law firms across Europe
MIAMI, Fla. (MAY 31, 2023) – Odds On Compliance, the industry-leading technology and consultancy firm specializing in sports betting, iGaming, and gambling regulatory compliance, is pleased to announce the launch of Playbook Europe. Playbook provides the most comprehensive overview of the sports betting, iGaming, daily fantasy sports, land-based, and iLottery regulatory environment.
Beginning today, Playbook users can access gaming regulatory information from 21 European territories, with more jurisdictions to be added in the future. Odds On Compliance has partnered with leading law firms across Europe to build out the industry’s most comprehensive database of regulatory information, including Wiggin LLP (UK), Asensi Abogados SLP (Spain), Nordic Gambling (Denmark and Sweden), and OKA Avocats (France).
“This is another step forward in the evolution of our technology,” commented Eric Frank, CEO and Co-Founder of Odds On Compliance. “This is an opportunity to bring our innovative solutions to a wider audience. We understand the unique regulatory landscape of Europe, and we’re excited to navigate these compliance complexities and provide cutting-edge technology to the industry in partnership with some of the leading law firms in the industry.”
“We are thrilled to expand Playbook into the European market,” added Cheryl Jones, Odds On Compliance President, Europe. “This expansion is the next step in delivering the highest level of trust and transparency to our clients while supporting the growth and success of their businesses.”
Odds On Compliance is committed to providing the most comprehensive and up-to-date regulatory compliance solutions for the gaming industry. Playbook provides a virtual gateway to a comprehensive collection of regulatory documents globally for markets with legalized sports betting, daily fantasy sports, iGaming, land-based, and iLottery.
Playbook features carefully curated, managed, and updated statutes, regulations, and requirements that enable businesses to stay in step with the agencies that regulate them. The enhanced offering, PlaybookAI, includes integration with the latest model from OpenAI enhancing users’ ability to search compliance questions and return responses quickly and efficiently.
For more information on Playbook Europe, visit OddsOnCompliance.com.
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