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How Technology Has Shaped the Cheltenham Festival in Recent Years
Cheltenham is one of the biggest events in racing and it’s been that way for decades. The festival’s roots stretch back to 1860 and, during that time, it has evolved significantly. The Cheltenham Gold Cup became the main attraction in 1924 and, since then, the race has captured the public’s attention.
One of the reasons it’s remained a hit in recent years is technology. Today, anyone from casual racegoers to hardcore fans can go online and access a wealth of content. Racing previews, reviews and tips are always popular when a big event like Cheltenham rolls around. These go hand-in-hand with a plethora of betting markets.
As ever, a lot of betting at Cheltenham will take place online in 2023. From specials on the number of Irish winners to race odds for runners such as Delta Work, there are betting markets galore. Where technology is significant in this context is the ease at which anyone with a computer or smartphone can access the betting markets.
Making Racing Appealing to the Masses
This means horse racing odds for Cheltenham and every other major event have to cover a variety of outcomes, such as Gordon Elliott to train 3+ winners at 7/1. Why? The ease with which people can go online and place bets means the sport is appealing to all types of people. Casual fans who place a few bets a year on major races probably only want outright win markets. Seasoned punters might want something a little more nuanced, such as a certain jockey to ride a particular number of winners.
In this regard, technology has shaped Cheltenham over the last two decades. It’s contributed to the festival’s transition from a hardcore racing event to a mainstream spectacle. The rise of online betting apps isn’t the only way tech has shaped the Cheltenham Festival. In fact, beyond the obvious innovations, such as live streams and online betting, there are some less obvious ways in which tech is improving the event. For example, as part of the racecourse’s £45 million renovation project, the new grandstand was fitted with heat pumps.
Hidden Tech is Improving the Cheltenham Experience
The decision to install Viessmann Vitocal 300-G heat pumps was based on three main factors: cost, efficiency and sustainability. The Jockey Club asked BaileyGomm Ltd to provide a cost-effective heating and cooling system for the new grandstand. As well as being cost-effective, the system needed to reduce the racecourse’s carbon footprint. Ground source heat pumps were seen as the best way to make Cheltenham a festival that offers racegoers comfortable conditions, whatever the weather. Moreover, these pumps are suitable for the sustainable age.
Another useful but, perhaps, unappreciated technological update that’s made the Cheltenham racing experience better in recent years is what3words. The global addressing technology was introduced in 2022 and allows racegoers to send someone their exact location using three unique words. Even with the venue reducing the daily cap in 2023, there will still be 68,500 people attending each day. Combine this with multiple entry points, and locating friends or grabbing a taxi isn’t easy. Therefore, even if it’s a subtle change, what3words is another example of how technology is shaping the event and making it better for fans.
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Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2
From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a €10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.
BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.
From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping €10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.
How to take part in the MEGA BLAST Competition:
- Register an account with GG.BET or log in to an existing account.
- Go to the tournament page and press “Participate”.
- Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
- Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.
Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you don’t miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.
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MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE
Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.
As part of the club’s pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.
The agreement will see Betway become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.
Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.
Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.
The Opening Bell ceremony can be viewed live.
Compliance Updates
Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed
The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.
This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.
In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.
Research Timeline and Data Relevance
The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.
Goals and Objectives
- Describe the information about the Curacao license and the issuing regulator.
- Describe the requirements and conditions for obtaining a Curacao license.
- Describe the costs and timelines for obtaining a Curacao license.
- Briefly study the market, find and suggest the following lists:
- Legal companies offering services for company registration and obtaining a Curacao license;
- Communication agents and integrators working with the Curacao license;
- Suppliers and vendors working with the Curacao license;
- Payment systems working with the Curacao license.
Key Topics Covered:
1. Goals and Objectives
2. Research Timeline and Data Relevance
- Document Markup
- Raw and Combined Data
- Terms & Glossary
3. General Information
- The Regulator
- Registration of Operators With Sublicense
- Application for an Online Gaming License
4. Requirements and Conditions for Obtaining a License
License Conditions
- General Prohibitions
- Safe and Secure Environment
- Equipment and Application Software
- Player Registration
- Payment Transactions
- Games
- Terms of Use
- Resolution of Complaints
- Administrative Responsibilities
- Publicly Available Information
- Reports
- Policies and Procedures
- Suspension and Revocation of License
- Additional Conditions
- Supervision
Recommendations or Minimum Requirements for the Business Plan
5. The Cost of the License
6. Decision Term and the Validity of the License
7. Application Method and Forms
8. Contact Information
9. Companies for Registration and Licensing
10. Integration Companies
11. Suppliers and Vendors
12. Payment Systems
13. META
14. Appendix: Terms & Glossary
For more information about this report visit researchandmarkets.com/r/izeo6g
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