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Vivo Gaming celebrates successful launch of its new Promotional Tournament Tool

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Vivo Gaming celebrates successful launch of its new Promotional Tournament Tool
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Leading live casino provider Vivo Gaming is heralding the success of its newly launched Promotional Tournament Tool, designed to boost retention and deliver an unforgettable player experience like no other.

The ground-breaking tool, unveiled to operators at the start of the year and first launched with LatSoft, offers brands a unique opportunity to develop and host their own in-game tournaments across a multitude of sites at once, dramatically increasing player engagement and retention.

Early statistics from operators utilising the tool have shown that they have seen an impressive 65% increase in daily active players and an 82% increase in the number of daily number of rounds played.

In addition to offering countless winning opportunities, the Promotional Tournament Tool displays boosters and informs participants when they are close to reaching the top spot of in-game leaderboards, keeping them on the edge of their seats at all times. This innovative tool also allows for unlimited players and real-time communication.

The tool is currently integrated with Vivo Gaming’s premium roulette title and is also set to be added to blackjack and baccarat in the coming months.

Neil Howells, CCO at Vivo Gaming said: “We are thrilled with how our Promotional Tournament Tool has performed so far and the feedback from our operator partners has been phenomenal. What’s more, we are absolutely delighted to have diversified our award-winning offering with such an innovative and engaging product as this.”

Damian Ramirez, Director of Marketing at LatSoft, added: “Implementing Vivo Gaming’s Tournament Tool has really helped us increase player retention across our brands, serving as a major step forward for our own ambitions. We urge any operators that are looking to better manage their performance to consider utilising this tool themselves.”

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Top-Tier Mobile Game Publishers Spend $21 Million on Custom Tech

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Top-tier mobile game publishers are investing more than $21 million to build and maintain internal technology and tooling. That’s the startling headline of new research from mobile game development company, Metaplay, which also dives into the hidden, human costs of game programmers who are diverted to work on tech instead of gaming content.

Based on a survey of 125 senior executives at large mobile game development companies in the United States, the data shows that large publishers are spending an average of $21,662,784 to build and maintain their backend tech. Respondents, all of whom are C-level execs or tech team leads at companies with at least 50 staff, were asked questions relating to the size of their tech teams, how long they had been working on internal tools, and their teams’ remuneration. They said:

  • $138,864 is the average salary of an employee working on internal tech at major publishers in the United States

  • 52 is the average number of employees working predominantly in internal tech

  • 36 months is the average number of months the companies surveyed had been building internal tech (just over three years)

Beyond the hard numbers, there are human costs associated with the in-house development of backend tech. Almost three-quarters (74%) of respondents said their game programmers had been impacted by being redeployed to work on internal tech as opposed to gaming content. Of those who had redeployed staff, 41% said that doing so had slowed the game development process, 34% said it had increased ‘crunch’ working practices, and 34% said this led to higher employee turnover.

Teemu Haila, co-founder and Chief Product Officer at Metaplay, commented:

“As a company which has spent almost four years focused entirely on building backend tech for mobile games, even we had to do a double-take when we saw these stats. Shipping a long-lasting hit game was already very challenging, but the current state of the mobile gaming market means investment at this level without any guarantee of success is incredibly risky. We’re trying to fix the binary choice of ‘build vs buy’ when it comes to backend tech – where ‘build’ means expensive and ‘buy’ means unscalable, so mobile devs can focus on making great content.”

Matt Wilson, mobile gaming advisor and investor, said:

“This research shows that building internal tech is becoming prohibitively expensive as well as distracting game-makers from their day jobs. As an investor, I generally want to see as much capital as possible to go towards developing the product. Many companies still suffer from an ‘if it’s not built here, it’s not good enough’ mentality but, while that may have been true in the past, it’s certainly not always the case now.”

Further key findings from the research:

  • Top-tier game studios in the US are most likely to be developing strategy games (58%) and shooters (57%). They’re least likely to be working on hypercasual (22%) and card-collecting games (18%)

  • Respondents’ companies are most likely to outsource or use third-party tooling for security and compliance (43%), multiplayer and/or matchmaking (42%), and game logic server hosting (41%). They’re least likely to outsource observability tooling (26%), and data pipelines (14%)

As well as being available as a whitepaper here, the research has today been released as a hard copy book which is available at Nordic Game Conference stand D6, or on request from Metaplay.

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Thunderkick launches King of Party

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Independent slots studio Thunderkick has launched its latest release King of the Party, which couples feature-rich gameplay with eye-catching visuals to deliver an entertaining player experience.

Lions, hyenas, lynx, lizards, and pigs reside on the reels, each stylised with retro sunglasses and sporting various items of jewellery. These animals represent the mid to high-paying symbols, with the Savannah’s apex predator being the most lucrative.

Thanks to the ever-popular Scatter Pays mechanic, wins are awarded when eight matching symbols land anywhere on the 6×5 reel set. Each win triggers an avalanche, where contributing symbols are replaced with new ones, giving players the opportunity to land multiple wins with the same spin.

With every winning combination, the global multiplier displayed beneath the reels is increased by one. Additionally, if winning symbols show an Overlay Multiplier, all values are accumulated and added to the global multiplier, with the entire payout multiplied by the new larger value.

The excitement reaches a crescendo in the Bonus Game, which is triggered when three or more Scatter symbols – represented by a gold record – land anywhere on the grid. The existing global multiplier carries over into the Free Spins feature, where Exploding Wilds are also introduced.

Any Wild not contributing to a win will explode, thus removing all symbols on the same row and column, in turn triggering a new avalanche.

King of the Party is the latest release to include both the Feature Buy – in permitted markets – and Bet+ options, affording players the opportunity to take control of their gaming experience. The former guarantees entry to the Bonus Game, while the latter enhances the potential of triggering the feature.

King of the Party emphasises Thunderkick’s commitment to providing the ultimate gaming experience, showcasing the provider’s unique approach to gameplay and attention to detail. It is the latest addition to Thunderkick’s evolving slot portfolio, following the popular releases of Xterminate and the highly anticipated sequel Midas Golden Touch 2.

Mike Collins, Game Product Owner at Thunderkick, said: “We’re delighted to announce the release of our new game King of the Party, which we’re sure our players will love. It once again boasts the popular Bet+ feature, giving players more control over their gameplay, as well as the Scatter Pays and Avalanche mechanics, which are proven fan-favourites.

“The design team has done exceptional work with the graphics to provide a vivid visual experience, while the seamless transitions and catalogue of features ensure an optimal experience from a gameplay perspective.”

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Eaton Gate Gaming, kwiff and betkwiff operator, appoints Garry McGibbon as Director of Acquisition

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Eaton Gate Gaming, operator of the super-charged kwiff and betkwiff brands, has appointed Garry McGibbon as Director of Acquisition.As Director of Acquisition, McGibbon will lead the marketing services company based in Gibraltar, Spryme Limited. Core responsibilities are expanding kwiff’s market share in both the UK and international markets.

Eaton Gate Gaming Director of Acquisition, Garry McGibbon, commented: “I’m incredibly happy to be a part of kwiff’s mission to share its fantastic Sportsbook product with the betting public. kwiff really is a challenger brand full of great ideas for disrupting the market, and it’s also full of super-enthusiastic colleagues who’ve made me feel incredibly welcome. It’s great to join a business on such a strong upward trajectory, and I’m sure we’ll enjoy plenty of ongoing success together.”

With more than 25 year’s gambling industry experience, McGibbon started as a horse racing analyst and journalist with Timeform. From there he moved to the operator side in 2007, where he served as Managing Director of the Mandalay Media Division for JPJ Group from 2015 to 2019. The ensuing merger meant he became Commercial Director for Europe and Asia at Gamesys from 2019 to 2021.

Just before joining Eaton Gate Gaming his roles included VP Commercial and briefly CMO for Casumo between 2022 and 2023.

Eaton Gaming Group and kwiff’s CEO, Charles Lee, added: “We’re really happy to bring Garry into the team to work across the kwiff and betkwiff brands. His experience and extensive knowledge will be an invaluable asset as we continue to deliver on our progressive expansion strategy.”

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