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OnAir Entertainement’sTM market strategy is to globalise and localise worldwide

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OnAir Entertainement’sTM market strategy is to globalise and localise worldwide
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OnAir Entertainment™️, has entered a staggering 10 new markets in the last 15 months alone, including Romania, Greece, Denmark, and the Netherlands. This period of accelerated growth cements OnAir Entertainment’s ™️ status as a leading provider of live casino content in the industry.

Operators who choose OnAir Entertainment’s™️, content offerings will have this vast array of markets available to them from day 1 of any partnership.

This new growth will also be a huge opportunity for multi-brand operators to use the products globally, which will help to stimulate growth and widen the customer base. Importantly, market localization will be available for operators to ensure gaming elements are aligned with a variety of different cultures and languages. In-game brandable elements also remain consistent throughout OnAir Entertainment’s™ products.

OnAir Entertainment™️ has vast experience in entering regulated markets, including those that require a studio inside the country having recently expanded into modern studios in Riga, Latvia, and Bucharest, Romania.

We can expect to see OnAir Entertainment™️ in many more global markets in the near future, with market expansion expected in the US and Latin America in the coming months.

The OnAir EntertainmentTM network is certified in key regulated markets including the UK, Greece, Ontario, Latvia, Sweden, Denmark, the Netherlands, Romania, and Malta.

Seval Kaya, Director of Business Development at On Air Entertainment™, said Our global expansion plans show no sign of slowing down and we are thrilled that in just 15 short months, we have launched in 10 regulated markets with more expected in the coming months of 2023. Our vision is to continue to launch our immersive and customisable games around the world and to continue to offer operators the very best in premium, live-casino content. Our commitment to innovation remains at the heart of what we do for this year.”

Rebecca Farrugia, Head of Legal at On Air Entertainment™, said “Since our inception in 2021, our customer-first strategy has allowed us to enter new markets at a rapid rate. We’re proud of our extensive range of high-performance products that are reaching users around the globe and in the coming months of this year, we’re looking forward to seeing our products available to operators in markets such as USA.”

 

Industry Awards

Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards

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Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards
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Kaizen Gaming wins ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’

Kaizen Gaming, one of the world’s largest GameTech companies, has achieved another significant milestone, securing two prestigious wins at the EGR Marketing & Innovation Awards held in London earlier this month. Recognised for ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’, the double win reaffirms Kaizen Gaming’s steadfast commitment to delivering unparalleled, safe and secure betting experiences for its customers.

The ‘Best Native App’ award is given to the operator that has developed a market-leading native app over the past 12 months. The award highlights the remarkable success of Kaizen Gaming’s and its premium brand’s, Betano, highly engaging mobile-first strategy, resulting from a commitment to ever-improving game play, elevated experiences and a laser sharp focus on customer centricity.

Kaizen Gaming was also celebrated at the awards for its impactful promotion of responsible gambling. The campaign for Stoiximan, the sports betting and gaming brand Kaizen Gaming operates in Greece and Cyprus, featuring top Stoiximan Super League (Super League Greece)  footballers and the tagline “If you’re always in the game, then it’s not a game anymore,” garnered over one million views on YouTube and extensive media coverage, amplifying its significant success in raising awareness.

Pablo Puertas, Marketing Director of Kaizen Gaming, commented: “Winning twice at this year’s EGR Marketing and Innovation Awards is a fantastic recognition of the hard work and dedication of every single person at Kaizen Gaming. With an exciting summer of sports ahead and a growing number of fans embracing mobile-first entertainment, our team continues to set new standards in delivering the most trusted and exceptional sportsbook experiences available worldwide. Crucially, ensuring strict adherence to regulation and customer access to essential support and tools for responsible gambling will always be our top priority. Working with top sports stars in our awareness campaigns helps us to effectively communicate the importance of participating responsibly in betting activities.”

The EGR Marketing & Innovation Awards honour the most innovative and creative companies in the online gaming industry. Celebrating commercial success, game-changing innovation, exemplary customer service and marketing prowess, the awards highlight companies and individuals who have excelled in the last year.

Kaizen Gaming’s double win at this year’s awards builds on the company reaching new heights in the world of sport with it also becoming the first bookmaker to gain approved partner status for both UEFA EURO 2024™️, and CONMEBOL Copa America™️ 2024. The company also recently joined the English Premier League, with Betano becoming Aston Villa FC’s principal and front-of-shirt sponsor.

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Latest News

Circusbet, a new bookmaker available in France

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This is the good surprise of this month of June 2024, CircusBet is a new bookmaker available in the French regulated market. Launched on June 5, CircusBet is now the 16th legal betting site in the country.

 

CircusBet is replacing BarrièreBet

Circusbet has obtained an ANJ (formerly ARJEL) license number, but it did not do this on his own. The bookmaker launched the website www.circusbet.fr in France using the existing license of BarrièreBet, another French betting platform, which had closed its doors on May 31st 2024. 

More and more bookmakers are using this method to enter highly regulated markets like France. We have already seen the cases of Vbet which shared its license number and Olybet which should arrive soon by taking over the license number of France Pari. We still don’t know at that stage what it will mean for former Barrière Bet players, if a welcome offer is ever available on CircusBet.

 

Circus already have some activities in France

Since 2018, Circus Casino France has operated the Briançon casino and recently strengthened its presence with the acquisition, on March 25, of the Vals-les-Bains casino in Ardèche. With this new acquisition, the group, owned by the Belgian company Gaming 1, now has six establishments in France. The group has great ambitions on the French market, particularly with its online betting site. Gaming1 is working with BetConstruct on this CircusBet project.

Gaming1 is most known for its flagship brand, Circus, which operates within the Belgian gambling and sports betting market. Gaming1 already has brands present in, on top of other regions in Europe such as Spain, Belgium, Netherlands, Portugal and Switzerland. 

 

CircusBet online platform

As for the betting site from CircusBet, the bookmaker has chosen a dedicated TLD French domain circusbet.fr. For more details on CircusBet in France, you can go to the website lebonparisportif.com, a bookmaker comparator in France, who published a review of CircusBet (in French).

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Endorphina Press Releases

Endorphina Launches Brand-new Game Tools: E-drops and Tournaments

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Endorphina Launches Brand-new Game Tools: E-drops and Tournaments
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The top casino software provider, Endorphina, has just announced the launch of its two intriguing promotional tools, E-drops, and Tournaments.

The company explained E-drops as tools that inject excitement into the players’ gaming experience, functioning through dynamic Prize Drop actions, where random cash prizes will be unpredictably distributed from a diverse prize pool.

Endorphina laid out a few key benefits of this new tool, including additional excitement for players, instant gratification through immediate rewards, player retention, differentiation, and the attraction of new players to the online gaming platform.

Furthermore, Endorphina describes the tournament tool as structured competitive events allowing players to display their competitive side and use it to their advantage to win attractive prizes. With tournaments, players will compete against each other to achieve the highest score by playing selected slot games at a set time.

According to Endorphina, this tool brings many benefits, including increased engagement, revenue, and retention rates, promotion of new games, enhanced customer loyalty, and a competitive edge over the competition. However, the provider disclosed that Tournaments and E-drops availability may vary depending on the applicable jurisdiction.

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