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Symplify integrates Open AI into its Engagement Ecosystem

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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has integrated Open AI into its Engagement Ecosystem to optimise client content creation.

Seamlessly utilising Open AI within Symplify’s platform will enable existing partners to create custom auto-generated content and imagery across all key marketing channels. The goal is to reduce content production times by up to 60% by providing a faster and more efficient solution for creating high-quality content.

A consistent issue facing clients is acting on the abundance of campaign and journey ideas, as the last stage of production can often be time-consuming. The Open AI integration allows users to easily generate text and images with a simple command within the Symplify Editor, while the copy can be refined and customised to suit specific needs. The resulting high-resolution images are entirely bespoke.

With the integration of Open AI, Symplify users can streamline their content production process, allowing them to focus on other critical aspects of their business.

Symplify’s CEO Robert Kimber said: “Symplify’s success is underpinned by our belief in futureproofing our partners’ businesses and by integrating Open AI into our Engagement Ecosystem we’re strengthening that commitment. By optimising the content development we’re helping grow our customers’ CRM strategies at scale, while offering multi communication channel coverage.”

Asia

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In a bid to provide authentic data and unparalleled insights into the nation’s esports industry, AFK Gaming has announced the beta launch of ‘AFK Gaming Insights’, India’s first-ever premium analytics dashboard.

This first-of-its-kind powerful tool offers real-time data and analytics to help users, brands and other stakeholders make informed decisions and stay ahead in the esports landscape of the country.

AFK Gaming Insights features three core analytics modules:
Tournaments Analytics: Access detailed information on prize pools, sponsors, players, teams, and more. This module provides a comprehensive view of the financial and competitive aspects of esports tournaments, enabling users to strategize effectively.

User Analytics: Discover valuable insights into demographics, occupations, interests, income ranges, spending habits, and more. This data helps users understand the diverse backgrounds and behaviours of the Indian gaming community, facilitating targeted marketing and engagement efforts.
Social Analytics: Track key metrics such as Instagram followers, YouTube subscribers, and the country’s top live streamers.

Expressing his enthusiasm on the beta launch of AFK Gaming Insights, Nishant Patel, Co-founder and CEO of AFK Gaming stated, “AFK Gaming Insights is a product built to address a critical market need. In the absence of reliable data to aid their decision making, key stakeholders in the Indian gaming, esports and youth culture industries have been struggling to make informed decisions. With this launch, we hope to empower tournament organizers, brand managers, team owners and industry observers with a single source of truth that they can turn to for industry knowledge and information that will drive the sector’s growth as a whole.”

According to a report by Niko Partners, India is the fastest-growing gaming market, with over 450 million gamers and more than USD 830 million revenue generated in 2023. This expansive market requires a platform that enables stakeholders and brands to access insights on the go and use these metrics for their engagement and campaigns.

To address this, AFK Gaming Insights, which will be available exclusively to annual subscribers, has been devised to cater to a diverse spectrum of users. For newcomers, the dashboard serves as an entry point, providing information that helps them understand trends, player performances and tournament dynamics.

Gamers can optimise their strategies and refine their performances while hardcore audiences will benefit from the deeper insights on their favourite gamers and teams’ social media engagements, viewerships and tournament statistics. For example, the tool reveals that Total Gaming is currently the most viewed Indian gaming YouTuber, with an average of 4.25 million views per video over the last month.

On the other hand, industry stakeholders can leverage detailed analytics into market trends, audience behaviours and sponsorship opportunities to make strategic decisions. For instance, the dashboard uncovers significant trends, such as the fact that more Indian gamers spend money on a daily basis rather than not spending at all.

This pioneering platform promises to redefine the analysis of competitive gaming and change the way esports is perceived in the country.

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Latest News

Week 28/2024 slot games releases

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Week 28/2024 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming

Inspired Entertainment Inc. announced its launch line-up of mobile and online slots: Centurion Big Money and Demon’s Gold. Inspired’s beloved Centurion is back with a bang! The classic-inspired game has been reimagined and brought up to date, with new features. Inspired invites players to embark on a nostalgic, action-packed slots adventure for “Big” rewards.

 

BGaming is taking fearless players to the depths of the Grand Patron criminal empire. This feature-packed release includes two additional reels, a trio of modifiers, multipliers, three types of Free Spins modes, and a Wild symbol. The cinematic video slot sees players step into the shoes of a cartel boss as two extra horizontal reels dictate their fate. They both reveal one random symbol during each spin in the main game, with the power to unlock one by one during the Free Spins mode.

BGaming evokes cartel chaos in Grand Patron

 

Silverback Gaming is taking players on a fast-paced thrill ride with the release of a trilogy of blockbuster slots with each game hooked up to a progressive jackpot. The studio’s Wild & Free series is set to take online casino game lobbies by storm by revving up the big-win potential with each spin. The series consists of Wild & Free Moto, Wild & Free Nitro and Wild & Free Retro.

 

Relax Gaming is unveiling scorching gameplay in its latest dragon-themed hit, Fang’s Inferno Dream Drop. Players are tasked with taming a fierce gold-hoarding beast in this blazing new jackpot slot. If successful, they will be in with a chance of winning up to 5,000x their stake and one of five unbelievable Dream Drop Jackpot prizes.

Step into the dragon’s den in Relax Gaming release Fang’s Inferno Dream Drop

 

 

PG Soft, a world-class digital mobile games company, has launched its football-inspired Futebol Fever to celebrate this summer’s Copa América and Euro 2024. Futebol Fever is a 3-reel, 3-row video slot featuring respins of individual reels, full screen bonus wins and multipliers up to x10. A lively, Latin American-themed soundtrack brings the game to life with symbols including footballs, whistles, water bottles, trophies and football boots.

 

People often say that life is no picnic – but sought-after software provider, Swintt, has decided to challenge that notion this month in Jelly Hunter; a sweet new Premium release that sees a colourful cast of creatures meet up and tuck into a basket of tasty wins! From ravenous raccoons to foxes with forks, players will encounter all manner of cute critters across the game’s five reels and 20 paylines, but the icons they’ll really need to look out for are picnic hamper scatters and stacks of bushes that rustle open to reveal random mystery symbols.

 

Nolimit City is back on the Punk scene with the release of Punk Rocker 2. After a 4 year hiatus from the original Punk Rocker, the mohawks and spray paint are back! The Punk theme is nothing new for Nolimit City, so prepare to trade the grimy bathrooms of Punk Toilet for the vibrant chaos of NYC’s streets – this time, the rebellion’s taking over the Big Apple!

 

The Goonies™ gang is back to discover lavish treasures via a host of thrilling bonus games in Blueprint Gaming’s latest release, The Goonies™ Deluxe. Built in partnership with Warner Bros. Discovery Global Themed Entertainment, the newest instalment from the player-favourite series is inspired by Blueprint’s new networked Jackpot system, Rapid Fire Jackpots™ (RFJ).

Treasure and bonuses galore await in Blueprint Gaming’s The Goonies™ Deluxe

 

Sun Strike game takes you on an exhilarating adventure to sunny Egypt, where you can try your luck and explore across 19 sectors. This unique game mechanic is a combination of gameplay elements and a distinctive mathematical model that is sure to please players. Experience the captivating Strike mechanics, featuring vivid and vibrant effects, and unique gameplay that will captivate every player.

Unleash your fortune in sunny Egypt with Sun Strike Game's unique mechanics!

 

Betsoft Gaming, a leader in innovative online gaming solutions, has released its new slot game, Coins of Alkemor – Hold & WinTM. This game completes the first trilogy of Alkemor’s long, arcane story, which began with Alkemor’s Tower, then Alkemor’s Elements, and now Coins of Alkemor brings players an enchanting experience filled with magical wins.

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Balkans

Gaming Corps lands in Bulgaria with Kaizen Gaming deal

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Gaming Corps lands in Bulgaria with Kaizen Gaming deal
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Gaming Corps, a publicly-listed game studio based in Sweden that has earned a reputation for developing market-leading casino games, has expanded its global reach into Bulgaria through a major content partnership with Kaizen Gaming.

The deal means that Kaizen Gaming will be able to offer Gaming Corp’s full suite of games to its players on an exclusive basis for the next six months before the studio can strike additional partnerships with other operators in the market.

Kaizen Gaming operates the hugely popular Betano and Stoiximan brands in Bulgaria, a market that has gone from strength to strength since regulating online gambling back in 2012 with high consumer demand for online casino and slot content from new and exciting providers.

The partnership between Gaming Corps and Kaizen Gaming brings the studio’s internationally acclaimed slots to the Bulgarian market for the first time. This includes proven player-favourite titles like 777 Jackpot Diamond Hold & Win, Bon Bon Bonanza and Samba Soccer.

Players will also gain access to Gaming Corps hit portfolio of Smash4Cash™ titles, including both Piggy Smash and RAMPAGE! Smash4Cash™ which were launched earlier this year.

Danielle Calafato, CCO at Gaming Corps, said: “We could not ask for a better operator partner to make our debut in Bulgaria with. Kaizen Gaming operates two of the most popular brands in the market and we are thrilled to see of games land in its lobbies for the first time.

“Bulgaria is a thriving market with plenty of growth potential for operators that bring new and exciting content to their players. Kaizen Gaming has done just that through this partnership, and we are especially excited to see players engage with our Smash4CashTM titles.

“We are committed to expanding our reach into more regulated markets over the coming months as we continue to establish Gaming Corps as a major content provider.”

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