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NBA Star Giannis Antentokounmpo Becomes Betano’s First-ever Global Brand Ambassador

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NBA star Giannis Antetokounmpo has become Betano’s first-ever global brand ambassador.

Antetokounmpo – who is a two-time NBA MVP and 2021 NBA Champion – joins the online operator in a partnership that will include branded content, events and community outreach work throughout the Betano markets.

The Milwaukee Bucks superstar, widely known as The Greek Freak, and Kaizen Gaming, Betano’s parent company, share a common Greek “heritage” as well as a true success story in the international playing field. In just less than a decade, Kaizen Gaming has risen from a start-up in Greece to a global player, currently active in 12 countries throughout Europe, Latin and North America. In 2022, the company was also recognised as the Operator of the Year in the EGR awards.

“I take my endorsements seriously and always aim for partnerships that mean something to me. In Betano I have found a great fit, not only in our shared passion for sports but also in our drive and dedication for continuous improvement,” Giannis Antentokounmpo said.

“We could not have asked for a better global brand ambassador for our brand Betano. Besides being the best active basketball player in the world, Giannis embodies all that we value at Kaizen Gaming, and that is hard work, commitment, continuous improvement and above all, humility. While our fields might be different, we see in him all that we stand for and aim our brand and our company to be, a top international player with both feet on the ground,” George Daskalakis, Co-Founder and CEO of Kaizen Gaming, said.

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GRID and Ubisoft Launch the First-ever Rainbow 6 Siege Data Portal

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GRID, the in-game data platform working with game publishers and developers, and Ubisoft, global games publisher behind Tom Clancy’s Rainbow Six, have announced the release of the Rainbow Six Siege Data Portal (R6DP), the first-ever data portal for R6 Esports professional teams. The portal will be available for professional teams in the BLAST R6 esports ecosystem, free of charge, in the coming weeks.

Last year, the two companies signed a multi-year deal, making GRID the first and exclusive Esports Data Platform for Rainbow Six Esports. This agreement enabled the ecosystem’s inaugural access to official data assets for commercial partners at the 2023 BLAST R6 Atlanta Major.

The R6DP provides esports teams with a new automated platform allowing them to access data events from official esports matches. R6DP features include: an analytics console, downloadable data files in GRID Format, documentation, tutorials and provides full user support.

The R6DP allows teams to easily search, query, filter or download data from matches to enable data-driven talent evaluation, strategy analysis and more. The system is easy-to-use, enables fully-automated ingestion and allows private data access through a secure application-based user interface.

Moritz Mauer, Founder & CEO of GRID, said: “Rainbow Six Siege is such a highly tactical game where in-game data access is critical for teams to employ the best strategies. We’re proud to be partnered with Ubisoft on their journey to create incredible esports experiences and provide technology to enhance the competition through access to the official match data for their professional teams.”

David Parent, Senior Manager, Global Esports Business Development at Ubisoft, said: “Providing our professional teams with access to accurate, reliable data is a key step towards building a data-driven ecosystem for R6 Esports. We’re thrilled to partner with GRID on the establishment of official BLAST R6 data assets and we can’t wait to see our professional teams use the R6 Siege Data Portal to elevate their play.”

The announcement comes on the back of the record-breaking success of the Six Invitational in Sâo Paulo last month. The teams will get access to R6DP during the Stage 1 of the R6 2024 Season, leading into the upcoming R6 Manchester Major, May 16-26.

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Can’t get no satisfaction – Q&A w/ Mateja Popovic CEO at Fincore

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Can’t get no satisfaction - Q&A w/ Mateja Popovic CEO at Fincore
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This is an industry where customer loyalty can be hard to come by, but is this because online sportsbook and casino operators are failing to meet player expectations? Mateja Popovic at Fincore believes so, but suggests that operators can mitigate churn simply by understanding what the customer’s next move will be before they do.

 

Player satisfaction and loyalty remain a challenge for many online sportsbooks and casinos. Why do you think this is the case?

The vast majority of online sportsbooks and casinos are yet to offer a truly personalised experience for each player. This means they are not meeting expectations, and this is why many players are tempted to try other brands. As a result, operators are spending to acquire players that quickly churn which means they are not maximising the full lifetime value of each player. Operators only have a small window of time in which to prove to the player they offer the experience they are seeking, and many brands simply fail to impress from when the player signs up, deposits and makes their first spin, to when they decide to try another site, sometimes just a day or so later.

 

Does this mean that operators need to find a way to predict player preferences so they can be sure to meet them?

Yes, operators need to know the customer’s next move before they do. This is the only way to deliver the right thing (odds, slots, promotions, interactions) at the right point in the user journey and at the right time. By doing this, operators can bring tremendous value and ensure the player experience is so good they will not want to switch to a rival brand because of a sign-up bonus – the operator will already be delivering tailored bonuses when the player expects them. It is how streaming platforms such as Netflix work, serving up content it knows you will want to watch so that you spend more time watching its movies and TV shows.

 

Is it actually possible for operators to be able to know a customer’s move before they do?

Absolutely. Operators generate a huge volume of raw data and cutting-edge platforms that use machine learning and AI, such as Fincore’s Tri, can translate this information into easy-to-understand narratives that can be instantly actioned. This gives operators a deep insight into expected player behaviour, from the likelihood they will churn to the probability they will be a VIP player. The process is real time and can be fully automated, throwing messages directly to the player on the site. Operators can use this information to personalise the player experience – unlocking the highest lifetime value from each player – and to also drive efficiencies when it comes to streamlining marketing – there’s no point in offering big bonuses to a player that is highly likely to churn – and more.

 

What are the advantages of being able to precisely calculate the player’s lifetime value?

There are so many upsides. By modelling player behaviour quickly, operators can determine whether a player is showing signs of leaving the brand. They can then either decide to elevate the experience that the player is receiving through targeted promotions and content or, if they are highly likely to switch alliances, use that budget on a player that is much less likely to churn or that has been identified as being a high roller. Operators can incur significant costs through undesired player behaviour, but by taking a look into the future thanks to the power of data, operators can cut back spending on “red flag” customers and invest more in those that show the characteristics of being loyal. We have helped one operator save more than €1.4m while increasing their revenue in 2023 with this method.

 

Does this combination of data, machine learning and AI also allow operators to identify VIP players?

Data combined with machine learning and AI can spot VIP player characteristics very early in their lifecycle with a brand, giving a probability score as to whether the player will become a genuine high-roller or not. Operators can use this insight to deliver a VIP experience to the player with confidence they will generate a positive return. Most operators generate the majority of their revenues from VIP players, so it’s vital that high rollers can be identified early so that operators can roll out the red carpet and ensure they remain loyal to their brand.

 

Personalisation seems to be the key to meeting player expectations so how does being able to accurately predict player behaviour help operators achieve this?

Consumers expect a personalised experience when engaging with an entertainment option and online casinos and sportsbooks must get better at doing this. With our platform, personalisation can be deep, including pushing particular sports, markets and odds for bettors and casino games for slot players. Bonuses can also be personalised – perhaps the player enjoys table games more than they do slots, so a table games bonus would add true value to their play. This would not be possible without understanding what the player is looking for before they know, and this is why it’s the key to unlocking true personalisation.

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Yggdrasil serves up spooktacular wins in Ghost Father

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Yggdrasil serves up spooktacular wins in Ghost Father
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Leading iGaming publisher Yggdrasil and YGG Masters partner Peter & Sons have called upon the spirits to deliver big wins in their latest feature-filled release Ghost Father.

The atmospheric slot can award up to 10,000x the player’s stake by way of cash symbols, a collect feature and free spins that boast multipliers, retriggers and a ghost rain feature.

Special ghost symbols can land on the reels, each displaying a cash value worth up to 1,000x. These cannot be collected unless the golden bet option has been enabled for 0.5x on top of the base bet.

Should three or more scatter symbols land, players are awarded up to 12 free spins. During the bonus, wilds can appear and the values from all ghost symbols are automatically collected.

There are three collection meters during the bonus that award free spins, multipliers and ghost rain boosters. If three spades land, three additional spins are granted. Should three hearts land, a win multiplier is applied to the win. If three diamonds land, ghost rain occurs and extra ghost symbols are added to the game reels.

Players who wish to head straight into the action can immediately buy into the free spins bonus for a cost of 120x their stake, randomly awarding them between seven and 12 free spins.

Ghost Father is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.

Zoe Bird, Senior Product & Program Manager at Yggdrasil, said: “Peter & Sons never let us down when it comes to creating visually pleasing slots with extremely enjoyable bonus features and mechanics, and Ghost Father is another winning title that we are confident operators and players will enjoy.”

Yann Bautista, Business Development Manager at Peter & Sons, said: “Ghost hunters and thrill-seekers after gameplay with substantial win potential will find that Ghost Father is the title for them. With striking graphics, engaging gameplay and memorable bonus features, what’s not to love?”

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