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ParlayBay partners with Swintt

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ParlayBay expands global reach with Dafabet
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ParlayBay, the provider of innovative sports betting titles, has reached a content integration and distribution agreement with platform and services supplier Swintt.

The agreement will see the entire ParlayBay game portfolio, including new release Stack ‘Em, and popular esports title CS:GO, become available to the vast network of Swintt partners. ParlayBay games have a unique way of transforming the conventional sports betting markets by creating a game-changing experience for the players.

The games have been introduced with a design that enables a fantastic player-centric experience, with fast gameplay, consisting of short rounds and many features commonly seen in casino games.

With a bespoke, eye-catching lobby, an intuitive navigation system shows games based on the current sporting schedule along with an AI-based recommendation engine that offers customers their preferred betting games based on their favourite sports.

In addition to the titles available, the brand offers a unique promotional tool kit, for retention and player acquisition. “ParlayPowers” includes features like early bird bonuses, free bets, cash drops and much more to enhance the playing experience.

With various innovative elements designed to increase engagement and entertainment throughout the entire sports event, players don’t need to be experts to participate.

Patrick Nordwall, CEO at ParlayBay, said: “Swintt is one of the up-and-coming aggregators in the market and has a fantastic product. We are very excited to finally be able to announce this partnership, with a company that shares our vision for innovation in the online gaming industry.”

David Mann, CEO at Swintt, said: “ParlayBay is one of the most innovative and exciting providers of sports betting content in the iGaming industry right now and we’re thrilled to be able to offer their unique range of games to our casino partners going forward.

“Whether you’re a sports betting expert or a total novice, ParlayBay titles provide quick and simple game rounds that appeal to sports fans and casino players alike, making them a great way to add an extra dash of excitement to the day’s big events no matter where you’re playing from.”

While ParlayBay is still based around sports, the gameplay has a strong resemblance to casino and social games, combining the best of many products, all through a UI/UX-focused design.

Swintt is an award-winning provider of online casino content that currently boasts a rich and varied catalogue of over 150 slots and table games.

In addition to its in-house titles, the studio also offers a platform for third-party studios via its SwinttStudios partnership programme to enhance their online presence through Swintt’s extensive distribution network, which is comprised of over 300 operator brands in a wide range of global markets.

Industry News

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Strive Gaming, the award-winning real money gaming platform provider for North America, is pleased to announce the appointment of Ian Smith as its new Chief Technology Officer (CTO). With an illustrious career spanning over two decades in the gaming industry, Smith brings a wealth of experience and expertise to Strive.

Smith’s impressive career includes significant leadership roles at William Hill, Rank Group, Flutter Entertainment (owners of FanDuel) and Game Play Network. He has been instrumental in the technical development and growth of these businesses, each at varying levels of maturity and size.

At Rank Group, one of the UK’s leading land-based casino and bingo businesses, Smith oversaw the company-wide expansion of their Player Account Management (PAM) and Omni-Channel experience, demonstrating his ability to drive innovation and scalability within complex environments. This experience is extremely valid to tribal and commercial casinos alike who are figuring out how to create an ideal connection between land based and digital experiences.

With additional experience across Class III and Class II gaming, and a deep understanding of US regulatory and technical complexities, Smith brings a unique perspective to Strive Gaming. Known for his hands-on approach to technical leadership, Smith is committed to driving innovation and excellence within the organization.

“I’m thrilled to join the talented team at Strive Gaming,” said Smith. “Having worked with their PAM product from a customer perspective, I have firsthand experience of its quality and potential. I am confident that together, we can further evolve the company and achieve our vision of becoming the number one PAM provider in North America.”

Smith’s appointment underscores Strive Gaming’s commitment to fostering innovation and delivering cutting-edge solutions to its clients. His vast experience and proven track record make him an invaluable addition to the leadership team.

“We are delighted to welcome Ian Smith to Strive Gaming as our new CTO,” said Max Meltzer, CEO of Strive Gaming. “Ian has rare characteristics; exceptional hands-on skill, experience and yet a sense of calm, humility and above all a desire to help talent around him flourish. This coupled with his extensive industry experience in the gaming industry make him the right person to lead our technical initiatives and helping the business achieve its goals”

 

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Star Sports sponsors new trainer Brian Toomey’s yard

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Former jockey who was pronounced dead for six seconds after a fall in 2013 has embarked on a new training career with some high-profile owners 

Star Sports is the new sponsor of Brian Toomey’s yard in Buckinghamshire.

The 34-year-old, who was forced to retire as a jockey after a horrific fall at Perth in 2013 which almost claimed his life, has embarked on his first full season as a trainer, based at Bowstridge Farm in Chalfont St Giles.

After being granted his trainer’s licence in October, he has already secured some high-profile owners, including Amo Racing, Clipper Logistics, Jimmy Fyffe and Jeff Smith. Harry Redknapp provided him with his first winner when Wake Up Harry won at Kempton on 20th December.

Toomey joins leading jockey Harry Skelton and recently retired legendary rider Davy Russell in Star Sports’ stable of racing ambassadors. He will provide regular updates on the yard’s runners, his views on the biggest races and meetings during the Flat season, and video content looking back at his career as a jockey, his recovery from the fall and life as a new trainer.

“Becoming a trainer has been a dream for a long time,” said Toomey. “My story is an unusual one and I know how lucky I am to be here.

“I’m hugely grateful to all the owners who have supported me at such an early stage of my career, my landlord at Bowstridge Farm as it’s such a brilliant place to train and now to my new sponsors, Star Sports.

“I’m looking forward to telling my story as a new trainer and updating Star Sports’ customers on our runners, as well as my views on the big races and issues in the industry.”

Luke Tarr, Head of PR at Star Sports, said: “Brian’s story is truly inspirational. To achieve what he has, both in his recovery from such a serious head injury and in his determined pursuit of a trainer’s licence, shows exactly what he is made of, and we are delighted to sponsor the yard.

“He has already attracted some massive owners and we’re excited to produce some top-quality content with Brian at the beginning of what we’re sure will be a very successful training career.”

 

 

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SPIN INTO A WORLD OF MYSTERY AND FORTUNE WITH SPIN 2 RICHES™

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 Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) a leading B2B provider of gaming content, systems, and solutions is thrilled to announce its latest slot game, Spin 2 Riches™, now available the UK B3/LBO market. Offering players an unparalleled gaming experience filled with mystery symbols and Fortune Spins. Spin 2 Riches invites players to embark on a thrilling adventure where every spin brings the promise of untold riches.

In Spin 2 Riches, players can activate the Mystery symbol by playing at the max stake of £2. Watch in anticipation as the Mystery symbol appears, revealing a random symbol that could pave the way for even more significant wins. But the excitement doesn’t end there – prepare to be captivated by Fortune Spins. Land three Fortune Spin symbols on the centre win line to unlock Fortune Spins across four-reel sets, offering an alternative to the base game and presenting players with two thrilling options: 1 in 10 or 1 in 20 chances to win big.

Spin 2 Riches is now available in retail, ready to captive players with its immersive gameplay and thrilling awards.

Richard Terry, UK Market Product director said: “Spin 2 Riches is set to be a great addition to the ever-expanding B3 top Inspired titles. With its vibrant theme, exciting Mystery symbol mechanic and the addition of Inspired’s phenomenal resonantly branded Fortune Spins™, players are sure to enjoy an entertaining experience

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