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NuxGame Expands Retention Services With Loyalty System

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NuxGame Expands Retention Services With Loyalty System
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NuxGame, the experienced betting and software provider, has increased its array of Loyalty Programmes that reward players for engaging on an operator’s platform.

Focusing on increasing retention rates and gamification processes, NuxGame has rolled out a points system that will reward players for placing bets across both the Sportsbook and Online Casino verticals.

These points are accumulated and unlock additional tiers that upgrade a player’s level, allowing for incrementally increasing rewards to be gained. These can provide higher cashback percentages along with better goods and bonuses that can be purchased, with points gained acting as a pseudo currency for these services.

The Loyalty Tier Programme has been created with ease of use as a focal point, providing players with a UI that allows them to track points, a shop where they can redeem rewards and a history detailing all points gathered.

Likewise, a user interface has been created for admins to manage the Loyalty Programme allowing for the addition, deletion, or modification of tiers, along with the ability to create a bespoke shop inventory and track orders of what players have redeemed.

This latest addition to NuxGame’s services reinforces the software provider’s commitment to delivering clients’ pioneering platforms to acquire players, high-quality content to engage them and an array of revolutionary resources to retain them.

Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Futureproofing clients is an integral goal of NuxGame. We not only want to provide them with all the tools necessary to acquire customers but offer innovative features that retain and engage them, extending their lifetime value.

“The addition of gamification features like the rewards programmes provide benefits for customers outside of traditional monetary wins from play and we are thrilled to see how operators utilise this tool.”

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Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries

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Gaming Corps – a publicly-listed game development company based in Sweden – is to bring its premium games suite to more players across Africa after agreeing a partnership with betPawa.

More than 10 million Africans trust and use betPawa as their betting brand of choice, with the operator currently active in 12 countries across the continent. betPawa is on a mission to make betting friendly by providing 24-hour customer support, a user-friendly platform, the lowest minimum stakes and guaranteed and instant payments.

Players at betPawa will be able to enjoy Gaming Corps’ full portfolio of Crash, Mine, Table and Slot titles, as well as a certified Plinko. This will include recent smash hits such as RAMPAGE, Piggy Smash and Raging Zeus Mines, along with Gaming Corps’ renowned games series such as Jet Lucky and Coin Miner.

Gaming Corps is now able to offer more value to players following the launch of its Smash4Cash™ mechanic, which is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.

Mats Lundin, Gaming Corps’ Director of Sales, said: “We are delighted to partner with betPawa; an operator that has established a reputation as a successful and trusted betting brand across Africa.

“This is a fantastic opportunity for us to bring our thrilling games to many more players across the continent, and I look forward to offering even more magnificent games to betPawa’s players as we continue to strengthen our portfolio. Our Smash4Cash™ mechanic is already helping us produce games full of even more excitement, and I’m sure that trend will continue.”

Spencer Okach betPawa said: “This partnership with Gaming Corps will allow us to further strengthen our casino offering, and we are very excited to give our players the chance to make the most of Gaming Corps’ first-class games suite.

“We are always looking for ways to make the gaming experience with betPawa even more memorable, and I’m sure Gaming Corps’ ever-expanding list of games will help us do that.”

 

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Low6 launches free-to-play games suite for EUROs

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The diverse array of games equips brands with a multitude of options to attract and retain users throughout the tournament.

Low6, the leading gamification innovator, has today launched its new suite of mobile-first, free-to-play games tailored for the UEFA Euro 2024 tournament.

With the excitement surrounding one of the most anticipated football events, Low6’s latest offering aims to provide sportsbook operators, publishers and brands with dynamic and engaging solutions to acquire and retain users throughout the tournament.

Brands can now access the following suite of games:

  • Brackets – Attracting users pre-event to select which team they believe will advance across each stage of the tournament.
  • Match Day Challenges– Engaging users throughout the tournament with daily interactive retention tools including Bingo, Spot The Ball, Over/Under, Spin-The-Wheel and football scratch card.
  • Predictors – Pick’em style questions to test fans predictions on what they think will happen throughout a game.
  • Trivia – Interactive quiz formats to appeal to a wide audience and test their football knowledge.
  • Fantasy – Immersing the most active fans in next-level fantasy where they can play the manager throughout the tournament.
  •  Arcade –  Fun and fast nostalgic games that keep fans returning to get the top score.
  • FanVote – Simple polls to let fans choose who their player of the match is

The easy-to-integrate fully customisable games come equipped with integrated advertising solutions to best promote operator offers or activate a brand’s partner’s sponsorship. This includes display banner and interstitial formats as well as the ability to service in-app pop-ups, emails and push notifications. Low6’s real-time in-game analytics and hyper-personalised communications can also be leveraged by brands to upsell their wider product offering.

“Brands globally are looking at new and innovative ways of capturing fans attention at sporting events and here at Low6 we’ve developed the perfect play for the Euros” comments Jamie Mitchell, CEO of Low6. “We’ve finely tuned our free-to-play games to provide a winning strategy in not only attracting new users but scoring higher level of engagement throughout the tournament”.

 

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UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships

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Pedro Romero, chief of partnerships at safer gambling software provider BetBlocker.org has highlighted the sense of insecurity among Research, Education and Treatment organisations arising from the publication of the UK Government’s White Paper on gambling reform.

Speaking following February’s edition of ICE where BetBlocker and US-based International Centre for Responsible Gambling (ICRG), shared a £41,000 pool which was provided by leading brands Light and Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech Pedro Romero noted: “The main talking points at ICE 2024, particularly in relation to safer gambling, revolved around the publication of the White Paper which has caused so much anxiety.

“It’s concerning that many in the third sector feel alienated from critical conversations about the future of safer gambling and harm minimisation.

“The potential implications of this disconnect are significant, not just for the individuals and communities we serve, but for the UK’s reputation in the field.

“We must find a way to bridge this gap and work together to address the challenges ahead. Otherwise, I fear the UK risks losing its leadership position in advancing safer gambling practices.”

Regarding the £20,500 donation which was presented at ICE he added: “We have earmarked these funds with a dual purpose in mind. Primarily, it will assist with our running costs, which as a small charity is crucial for the sustainability of our operations.

“Additionally, we are excited about a very special project that we’re planning for ICE 2025 in Barcelona. Without giving too much away, it’s a development that aims to pay tribute to both Clarion and the city of Barcelona. We believe it will make a significant impact and we look forward to unveiling it.”

Romero spoke positively about the relocation to Barcelona stating: “ICE 2024 served as a fantastic farewell to London, marking the end of an era and the beginning of a new chapter in Barcelona.

“While there’s a certain sadness in leaving a city that has been such a great host, the move to Barcelona is an exciting development. It represents a fresh opportunity for ICE to be the global gaming hub in a vibrant, dynamic city. We are very much looking forward to what the future holds in this new location.”

 

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