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ALPINE ANNOUNCES ULTIMATE CROSSOVER PARTNERSHIP WITH THE BLAST.tv PARIS MAJOR

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ALPINE ANNOUNCES ULTIMATE CROSSOVER PARTNERSHIP WITH THE BLAST.tv PARIS MAJOR
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Alpine, part of the Renault Group, has announced a new partnership with the BLAST.tv Paris Major 2023. This partnership is the ultimate crossover between the automotive, motorsports and Counter Strike: Global Offensive (CS:GO) communities. Alpine will be the Official Automotive and Motorsport partner for the duration of the final stages of the Major, starting on May 8th with Challengers Stage through to the Champions Stage, taking place at the Accor Arena in Paris on May 18-21st, and will offer fans plenty to experience both inside and outside the arena.

Featuring the best 24 teams from across the globe competing for their share of a $1,250,000 USD prize pool, the BLAST.tv Paris Major 2023 is set to be one of the most highly anticipated events in the esports calendar. This year’s event is expected to draw in over 50k attendees and will be broadcast globally in more than 100+ territories and in 24 different languages.

The partnership between Alpine and the BLAST.tv Paris Major 23 embraces their joint ambition of celebrating all forms of competitive spirits. Born competitors, Alpine will use the partnership as a platform to raise the profile of racing within the esports community and connect both audiences with innovative activations at the event.

Alpine will be featured during the livestream across the Challengers, Legends and Champions Stage. For the final Champions Stage, Alpine will have a significant presence throughout the arena, with an A110 S on display and Alpine’s state-of-the-art simulator rigs from Trak Racer for attendees to try. CS:GO presenter and the host of the 2023 BAFTA Games Awards, Frankie Ward, will be the ambassador of the partnership and serve as the voice of Alpine at the event.

To align itself more closely with CS:GO aficionados, Alpine has partnered with Brock Hofer, the legendary CS:GO artist who has sold more than $3M worth of skins, who will unveil his latest creation at the event.

Further strengthening the relationship between the two brands, the BLAST.tv logo will be featured on the A523 during the 2023 Emilia Romagna Formula One Grand Prix. Fans will also be able to choose the gamertags for F1 drivers Esteban Ocon and Pierre Gasly during the Challengers & Legends phases, which will then proudly be displayed on both A523 during the same Grand Prix.

“The crossover between motorsport and CS:GO audiences is huge. While we always look for ways to grow our mainstream audience, it’s also fantastic to work with a community that is so passionate about competitive gaming. We are born competitors and are excited to align with an event that embodies competitive excellence”, said David Gendry, VP Sponsorship, Partnerships & Communication at Alpine. “A crossover like this hasn’t been trialled in esports before. We are very respectful of the CS:GO community which is why we wanted to engage with attendees in a way that would be natural, leaning on CS:GO icons to help us blend in with the scene.”

Robbie Douek, CEO of BLAST said: “The prospect of bringing together the passionate and fast-paced worlds of motorsport and competitive gaming through this partnership is hugely exciting for both brands. BLAST and Alpine share an ambition to bring fans to the very heart of our experiences and we have some exciting plans as part of this cross-collaboration. The BLAST.tv Paris Major is seen as one of esports’ pinnacle events of the year and provides the perfect platform to create unique activations for our audience in-arena and for those tuning in from all around the world in over 100+ territories.”

Compliance Updates

ELA Games obtains the MGA Recognition Notice

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ELA Games is delighted to announce that it has been authorized by the Malta Gaming Authority. Marking the beginning of our expansion into select global markets in collaboration with MGA.

ELA Games continues its strategic expansion in Europe and it is another major step in its ability to access distribution and commercial partnerships with companies based in the iGaming hub of Malta.

Mike Cini, Business Owner at ELA Games, commented: “We’re delighted to have obtained our MGA Recognition Notice as it is another major milestone in our regulatory expansion. Malta is the leading iGaming hub in Europe and being authorized there will enable us to work even more closely with our operators and bring player engagement to the next level for our partners.”

ELA Games focuses on producing high quality products that are stacked with gamification features, quality design and animation. Recent releases include Vikings Wild Cash and Lucky Dwarfs. They have already received amazing feedback from operators and players and the studio looks forward to signing more partnerships and launching more games in the coming months.

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Latest News

World Archery Teams Up with FeedConstruct on Betting Rights Deal

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Breaking Boundaries! FeedConstruct, a leading provider of sports data solutions, is thrilled to announce its groundbreaking partnership with World Archery, marking the first-ever exclusive betting data and video partnership for the esteemed international federation.

According to this partnership, FeedConstruct obtains the worldwide exclusive rights to the Betting Data Collection and Betting Streaming for various archery disciplines, including Target Archery and Indoor Archery.

We are proud to announce our groundbreaking partnership with World Archery,” stated Narek Harutyunyan, Head of Content Acquisition of FeedConstruct. “Through this collaboration, we aim to elevate the popularity of archery as a betting market, providing accurate data insights for an enhanced fan experience. This partnership marks a significant milestone for both FeedConstruct and World Archery.”

The partnership encompasses the Recurve and Compound bow styles and captures the thrilling action from archery matches featuring the world’s notable athletes, such as Kim Woo-jin (South Korea), An San (South Korea), Mete Gazoz (Turkey), Deepika Kumari (India), Brady Ellison (United States), Mike Schloesser (Netherlands), Sara Lopez (Colombia) and many more.

As part of this partnership, FeedConstruct will cover hundreds of archery matches per year across a wide range of events, including the Hyundai Archery World Cup, Hyundai World Archery Championships, continental championships, and many more international and regional events. This extensive coverage will contribute to the growth of archery as a betting market and provide an engaging experience for fans worldwide.

“We’re thrilled to have agreed archery’s first-ever data partnership with Feedconstruct,” said World Archery President Prof Dr Ugur Erdener. “This cooperation will ensure that the sport’s international betting market is properly monitored and helps to fund the athlete education programmes that keep fair play at the heart of archery’s competition values.

Archery is a sport practiced and enjoyed worldwide with a rich history and global appeal. Talented athletes from around the globe compete at World Archery’s major tournaments and multisport events like the Olympic Games, where the sport first featured in 1900.

South Korea is widely regarded as the world-leader in Recurve archery, having secured an impressive 27 out of 39 gold medals on offer at the Olympics since 1984, while China, India, and Mexico are among the nations delivering regular results on the international stage.

FeedConstruct is excited to leverage its expertise to enhance the archery betting experience, offering accurate and reliable data insights for informed decision-making.

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Gaming

Gambling Business Group bring land-based experts to ICE Hub

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Cross-sector strategic body, The Gambling Business Group, has outlined a timetabled programme of land-based gaming expert insights which will be delivered from the GBG Hub at February’s edition of ICE – the world’s largest business-to-business gambling show.

Taking placing across the opening two days of ICE, the list of topics and experts confirmed to date includes sessions dedicated to Age Verification (Tony Allen: Age Check Certification Scheme), Compliance (Howard Gant: IHL Smart Hub), Data Protection (Richard Dutton: Elias Partnership), Licensing (David Lucas: Lucas Licensing), Responsible Gambling (Kirsty Caldwell: Betsmart Consulting), Security (Jim Leitch: Link Integrated) and Technical Standards (Rob Wheeler of RBW Systems: Gambling Business Group).

The Gambling Business Group Executive Team is working in partnership with the Institute of Licensing, the professional body for licensing officers to develop a GBG tailored programme on Thursday 8 February, the last day of ICE.

Peter Hannibal, co-founder and Chief Executive of The Gambling Business Group, said: “The 2023 edition of the Hub was a tremendous success enjoyed by members and non-members alike. We want to build on that platform for ICE 2024 and have been consulting with our members about enhancements and improvements to their ICE experience. The list of topics that we will be covering from the Hub at ICE is a product of those discussions. This is not a complete list and we envisage adding new sessions and experts as we get closer to the exhibition opening on 6 February making the GBG Hub at ICE an invaluable resource and meeting place for land-based operators.”

Registration to attend what will be the last edition of ICE held in London prior to its relocation to Barcelona in 2025, has opened. The free exhibition pass to be part of what will be an historic edition of the world’s largest and most international gaming expo can be secured at https://ice.reg.buzz/step/1?ticket=exhibition-pass.

ICE Visitors can arrange a specific slot to meet the experts by contacting amanda@gamblingbusinessgroup .co .uk

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