ProgressPlay has revealed that their new technology stack is packed with the latest Responsible Gambling automation and tools. ProgressPlay has developed its own proprietary Responsible Gambling software in an innovation project that reached fruition with February’s platform launch and a shortlisting by the EGR Awards in their inaugural Safer Gambling category. The Responsible Gambling software at the heart of the platform was written and launched in 2022 and tested over a period of months.
Recently, ProgressPlay has invested in proprietary technological advancement facilitating greater automation tools and robust secured procedures for Responsible Gambling that put the company at the forefront of companies providing the safest player experience. As part of the rebuild, ProgressPlay significantly rethought its Responsible Gambling approach, creating an AI-driven proprietary flow for interaction with players which recognises them in real-time and scores them against a number of criteria.
Recognised by EGR’s judging panel, this technology has been further enhanced by the formation of a Responsible Gambling Team in-house who take ownership of service-levels available and covers a range of factors including KYC, player activity, affordability levels and results in a transparent audit trail to protect and enable players.
The new platform launched at ICE 2023 enabled by ProgressPlay proprietary flows that include interaction funnels, onboarding, retention, reduced attrition, lifetime value and other KPIs which their large casino cluster now has full access to.
Last year, ProgressPlay internally restructured to create a new multidisciplinary Responsible Gambling Team, putting together a talented team of top executives alongside a new “Responsible Gaming Monitoring Committee” to help steer development of Responsible Gambling actions within the company and an innovative Progress Learn platform to drive knowledge and skills around Responsible Gambling company wide.
From the initial interaction with the customer, full data is collected to categorise the clients risk level following a real time evaluation of the player’s activity to ensure his ongoing state. Upon identification, personalised mandatory communications are sent to the client while having the dedicated Responsible Gaming Team undertake their checks in real-time, by reviewing, evaluating and concluding to take any necessary action, coupled with ongoing monitoring, ensures their clients are not falling into financial difficulties.
An innovative digital resource was created to be accessed by all staff 24/7, Progress Learn, with the goal of ensuring that a robust Responsible Gaming culture is second nature to every team member company wide, with that resource being constantly updated with new policy, guidelines, videos, webinars, seminars, quizzes, assessments and classroom training.
The new platform with a slick and intuitive AI-driven UI/UX now supplies operators and casinos with a platform and game aggregator together with extensive value-added services, covering white-label, turnkey and a new service introduction on the back of the new technology, Licensee services. These upgraded services fully cover all the requirements of casino operators as recognised in EGR’s shortlisting in multiple categories.
A raft of over 150 online casino brands has already teamed up with ProgressPlay to bring their casino and sports-betting platforms to life, and these brands are currently being migrated to the new stack. This combination of casino games and sports betting is itself a rare offering, underpinning the innovative approach the company has to do business.
ProgressPlay CEO Itai Loewenstein said: “Every conversation today begins and ends with regulation. We are delighted with the innovation muscle of our team who have been able to introduce new levels of capability beyond regulatory standards.”
Entain Provides Update on Current Trading and FY23 Guidance
Entain plc has provided an update on current trading and FY 2023 guidance, as well as plans to update shareholders on the progress of ongoing actions to accelerate operational performance and drive shareholder value.
Post the summer, Online Net Gaming Revenue (NGR) has been mixed across the Group, but in aggregate, softer than anticipated. Q3 Online NGR growth is now expected to be up high single-digit percent, and down high single digit percent on a proforma basis. Key drivers include:
- Adverse sporting results impacting sports margins during September
- Group wide implementation of industry leading safer gambling measures and ongoing regulatory headwinds persisting longer than expected, particularly in the UK
- Slower growth than expected in Australia and Italy
- Good underlying Online growth (ex-regulatory impacts) as evidenced by further strong proforma growth in active customers across the quarter
- Strong performance from recent acquisitions, particularly SuperSport in Croatia
- Robust performance across Retail
BetMGM in the US continuing to perform well: on track to deliver positive EBITDA in the second half of 2023; FY2023 NGR at the upper end of $1.8-$2.0bn guidance; and the successful rollout of Single Account Single Wallet, as well as online sportsbook enhancements supporting strong start to the NFL season.
Entain now expect Group Online NGR for FY2023 to be up low double-digit percent with proforma NGR down low single digit percent. The company reiterate their expectations for FY2023 EBITDA to be in the range of £1.00bn-£1.05bn supported by robust operational controls.
Actions to Accelerate Operational Strategy and Performance
Over the last three years Entain has undergone a significant strategic transformation, improving the quality of earnings and aligning operations to ensure the Group is positioned as strongly as possible to deliver long term shareholder value.
Alongside the Q3 trading update on 2 November 2023, management will share more detail on how these actions are being implemented to accelerate performance and delivery, including:
- A comprehensive market review focusing on long-term sustainable organic growth
- The simplification of Group structures and operations to improve operational leverage and reduce costs
- A plan for the migration of acquired businesses on to the Group’s industry leading technology platform
- Optimising our capital allocation priorities
- Progress on delivery of the Group’s Online EBITDA margin target of 30%
Jette Nygaard-Andersen, CEO of Entain, said: “We continue to see good underlying growth in our online business and are reiterating our EBITDA guidance for the year despite softer than expected revenue growth in Q3 and the ongoing roll-out of industry-leading safer gambling measures. We continue to attract more customers than ever before to enjoy our products and services. BetMGM remains on track to deliver positive EBITDA in H2 and a full year NGR performance at the top end of our expectations, and we are particularly excited about the product improvements that we are rolling out over the NFL season.
“We have made significant changes to the Group over the last three years. Our focus now is on accelerating the actions we are taking to drive sustainable organic growth, expand our margins, capitalise on the US opportunity and deliver long-term returns for our shareholders. We remain confident in our ability to deliver on the vast opportunities ahead of us, and look forward to sharing more detail about the changes that we are making alongside our Q3 trading update in November.”
Holland Casino Identifies New Groningen Casino Site
Holland Casino has chosen Business Park Ter Borch as the new location for its Groningen casino. Holland Casino selected the location at the gateway to Groningen for its accessibility and construction opportunities. Business park Ter Borch, on the edge of the municipality of Tynaarlo, offers Holland Casino the best opportunities to build a casino that meets the company’s architectural and sustainability requirements. Moreover, the location at the gateway to Groningen is easily accessible for guests and there is ample parking.
CEO Petra de Ruiter said: “We are happy that the decision has now been made. If the Tynaarlo municipal council is as enthusiastic as the board of Holland Casino, we can enter the period of planning and construction. I’m looking forward to that and especially to the moment when the new Holland Casino Groningen is open. That is not only good news for our guests, but also for our employees.
“They will soon be able to optimally welcome guests from a new building and offer the hospitality that can be expected from us.”
Spatial planning councilor Jurryt Vellinga of the municipality of Tynaarlo said: “The location makes sense because of the good accessibility and the space that the business park offers. For us it is a sign that the municipality of Tynaarlo and the region are still popular for companies. This location offers employment opportunities and is a great boost for tourism in our municipality.”
Attention has also been paid to the former Holland Casino location on Gedempte Kattendiep in Groningen. The casino was destroyed in a fire in 2017, with Holland Casino operating a temporary facility since 2018.
“Holland Casino offers the municipality of Groningen every cooperation to ensure that something beautiful comes back to the city center. We are grateful to everyone involved for all the cooperation and support we have received in recent years. We are very grateful to Groningen and Tynaarlo for the efforts made to find a suitable location,” Ms. de Ruiter said.
The new branch of Holland Casino, Holland Casino Groningen, is expected to open in 2027.
Maria’s Room Rebrands into Maria Ozawa Casino, Marking Third Year Anniversary Partnership with M88 Mansion
Renowned international celebrity and businesswoman, Maria Ozawa, is commemorating a significant milestone in her partnership with Asia’s leading online gaming platform, M88 Mansion, as she celebrates her third year as Celebrity Partner.
A highlight of this celebration is the transformation of “Maria’s Room” into “Maria Ozawa Casino,” showcasing her growing influence within the M88 Mansion community and promising an enhanced and thrilling gaming experience for players, with Maria’s personal touch. The rebranding reflects Maria’s lasting impact and the exciting evolution of this partnership over the past three years.
Alan Wafer, Head of Commercial at M88 Mansion, said: “Maria Ozawa has been an integral part of the M88 Mansion family for three incredible years.”
Maria Ozawa said: “Being a part of M88 Mansion has been an amazing experience. I’m thrilled to see Maria Ozawa Casino succeed, as we offer players an enhanced gaming experience. It’s been a fantastic three years, and I can’t wait to see what the future holds.”
In line with her ongoing collaboration with M88 Mansion, Maria Ozawa will participate in the upcoming M88 Mansion-sponsored event, IT’S THE SHIP, Asia’s Largest Festival at Sea, from November 1-3, 2023, enhancing the event with her star presence.
Beyond the virtual realm, Maria Ozawa’s role as a Celebrity Partner extends to a tour across several countries, accompanied by press conferences, allowing the public and media to connect with her.
Maria Ozawa’s three-year journey with M88 Mansion has seen exceptional growth and collaboration. With the transformation of Maria’s Room into Maria Ozawa Casino and her engagement with players, the future of this partnership looks promising.
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