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ProgressPlay Reveals New Responsible Gambling Technology

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ProgressPlay has revealed that their new technology stack is packed with the latest Responsible Gambling automation and tools. ProgressPlay has developed its own proprietary Responsible Gambling software in an innovation project that reached fruition with February’s platform launch and a shortlisting by the EGR Awards in their inaugural Safer Gambling category. The Responsible Gambling software at the heart of the platform was written and launched in 2022 and tested over a period of months.

Recently, ProgressPlay has invested in proprietary technological advancement facilitating greater automation tools and robust secured procedures for Responsible Gambling that put the company at the forefront of companies providing the safest player experience. As part of the rebuild, ProgressPlay significantly rethought its Responsible Gambling approach, creating an AI-driven proprietary flow for interaction with players which recognises them in real-time and scores them against a number of criteria.

Recognised by EGR’s judging panel, this technology has been further enhanced by the formation of a Responsible Gambling Team in-house who take ownership of service-levels available and covers a range of factors including KYC, player activity, affordability levels and results in a transparent audit trail to protect and enable players.

The new platform launched at ICE 2023 enabled by ProgressPlay proprietary flows that include interaction funnels, onboarding, retention, reduced attrition, lifetime value and other KPIs which their large casino cluster now has full access to.

Last year, ProgressPlay internally restructured to create a new multidisciplinary Responsible Gambling Team, putting together a talented team of top executives alongside a new “Responsible Gaming Monitoring Committee” to help steer development of Responsible Gambling actions within the company and an innovative Progress Learn platform to drive knowledge and skills around Responsible Gambling company wide.

From the initial interaction with the customer, full data is collected to categorise the clients risk level following a real time evaluation of the player’s activity to ensure his ongoing state. Upon identification, personalised mandatory communications are sent to the client while having the dedicated Responsible Gaming Team undertake their checks in real-time, by reviewing, evaluating and concluding to take any necessary action, coupled with ongoing monitoring, ensures their clients are not falling into financial difficulties.

An innovative digital resource was created to be accessed by all staff 24/7, Progress Learn, with the goal of ensuring that a robust Responsible Gaming culture is second nature to every team member company wide, with that resource being constantly updated with new policy, guidelines, videos, webinars, seminars, quizzes, assessments and classroom training.

The new platform with a slick and intuitive AI-driven UI/UX now supplies operators and casinos with a platform and game aggregator together with extensive value-added services, covering white-label, turnkey and a new service introduction on the back of the new technology, Licensee services. These upgraded services fully cover all the requirements of casino operators as recognised in EGR’s shortlisting in multiple categories.

A raft of over 150 online casino brands has already teamed up with ProgressPlay to bring their casino and sports-betting platforms to life, and these brands are currently being migrated to the new stack. This combination of casino games and sports betting is itself a rare offering, underpinning the innovative approach the company has to do business.

ProgressPlay CEO Itai Loewenstein said: “Every conversation today begins and ends with regulation. We are delighted with the innovation muscle of our team who have been able to introduce new levels of capability beyond regulatory standards.”

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Betsson Receives Highest Possible ESG Rating, AAA, by MSCI

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Betsson AB announced that it has been awarded an AAA rating by Morgan Stanley Capital International (MSCI) ESG Ratings, an upgrade from the previous AA level. The AAA rating is the highest possible and confirms Betsson’s dedicated efforts in environmental, social, and governance (ESG) practices, which form a part of running a profitable business long-term.

Pontus Lindwall, CEO of Betsson AB, said: “Receiving the highest ESG rating from MSCI is a testament to Betsson’s dedication to ethical business practices, responsible gaming, and sustainability. These are constant efforts that span across the entire business as we are continuously striving to improve.”

Morgan Stanley Capital International (MSCI) ESG ratings measure a company’s resilience to long-term ESG risks, helping investors identify ESG risks and opportunities within their portfolios. Ratings range from AAA (highest) to CCC (lowest) based on a company’s exposure to and management of industry specific ESG risks relative to peers. Rated companies incur no costs for the rating. MSCI’s methodology ensures unbiased and independent assessments, maintaining the credibility and objectivity of the evaluations.

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How Does Generative AI Affect the Development of the iGaming Industry, and Why Is the Human Factor Still Important for These Technologies

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How Does Generative AI Affect the Development of the iGaming Industry, and Why Is the Human Factor Still Important for These Technologies
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AI can completely change how games are created and played catching up with increasing need for immersive gaming experiences. Itai Zak, Executive Director at Digicode iGaming division, believes that generative AI in iGaming holds boundless possibilities, offering transformative opportunities to enhance player experiences, drive innovation, and shape the future of the industry. In September 2024, Itai will take part at SBC Summit in Lisbon where AI`s impact on igaming will be discussed by industry as well.

How AI was introduced to iGaming

Recent years have seen tremendous changes in the iGaming sector due to technological breakthroughs such as AI. The industry aspires to adopt this technology to enhance the gaming experience and make it more vibrant and thrilling.

Businesses have numerous options to improve productivity and cut expenses by using AI technology. For example, AI chatbots for customer support decreased operating expenses by 30% in the iGaming sector. It is essential to embrace this technology evolution to remain competitive in the altering corporate world of today.

Exploring the impact of generative AI on iGaming development

Generative AI, with its capacity to simulate human-like creativity and generate content autonomously, has profoundly impacted the iGaming industry in several crucial ways. Here are the most significant impacts:

  • Content generation and game development. With the ability to generate diverse and dynamic content, AI algorithms are reshaping the gaming landscape by providing developers with unprecedented creative freedom and efficiency.
  • Personalized sports betting recommendations. Generative AI empowers iGaming platforms to deliver personalized sports betting recommendations tailored to each player’s preferences and interests.
  • Enhanced fraud detection and security. By analyzing vast amounts of transactional data and player interactions, AI-powered fraud detection systems can identify suspicious patterns and behaviors in real time, thereby minimizing risks and safeguarding the integrity of online gambling operations.

In summary, AI has a significant and comprehensive influence on iGaming. To provide a safe and engaging gaming experience for all players, it is crucial to find a balance between innovation and responsible games.

How generative AI reshapes iGaming and why human involvement is still needed

The integration of AI in iGaming has become increasingly prevalent, offering operators and players alike the benefits ranging from enhanced personalization to improved security measures. However, alongside the technological advancements facilitated by AI, it is crucial to recognize the important significance of the human factor in the iGaming ecosystem.

Here are several reasons why the human factor remains indispensable in the utilization of AI in iGaming:

  • Creativity and innovation. Human game developers possess the ability to conceptualize original ideas and craft immersive gaming experiences that resonate with players on a profound level.
  • Player empathy and understanding. AI algorithms can analyze data to identify patterns and trends, but they lack the innate empathy and intuition of human operators who can empathize with players’ needs and desires on a deeper level.
  • Ethical oversight and responsible gaming. Human oversight is extremely important in ensuring that AI algorithms are deployed responsibly and ethically, with safeguards to protect vulnerable players and mitigate potential harms associated with excessive gambling behavior.

While AI systems excel at processing structured data and performing predefined tasks, they may struggle to navigate complex scenarios or unforeseen contingencies that require human judgment and intuition. By combining the analytical prowess of AI with the adaptability of human operators, iGaming companies can achieve a synergistic balance that maximizes operational efficiency and responsiveness, driving sustainable growth and success in the dynamic iGaming landscape.

Ensuring ethical and responsible use of generative AI in iGaming

The integration of AI in the iGaming industry is marking a step in a new era of innovation, efficiency, and personalized experiences. However, along with its transformative potential, AI also presents a range of ethical challenges that warrant careful consideration and proactive mitigation strategies.

We can look into some of the key ethical challenges in the use of AI in iGaming:

  • Responsible gaming and player protection. While AI algorithms can analyze vast amounts of player data to identify patterns indicative of problem gambling behavior, there is a risk of overreliance on AI-driven interventions without sufficient human oversight.
  • Data privacy and security. AI algorithms rely on vast datasets to make informed decisions and deliver personalized experiences, raising questions about consent, transparency, and data protection practices.
  • Algorithmic bias and fairness. AI algorithms are susceptible to bias, reflecting and perpetuating existing societal biases present in the data used for training and decision-making.

In conclusion, while AI technologies offer tremendous opportunities for innovation and advancement in the iGaming industry, they also present complex ethical challenges that require careful consideration and proactive mitigation strategies. By prioritizing responsible gaming practices, data privacy, security, and fairness, operators can harness the power of AI to deliver engaging, and ethical gaming experiences that prioritize player well-being and uphold ethical standards.

What is next for iGaming and generative AI?

The future of generative AI in iGaming holds immense promise and aims to keep revolutionizing the industry in unprecedented ways and reshape the gaming landscape as we know it.

As technological advancements continue to accelerate and AI capabilities evolve, we can anticipate several key trends and developments that will shape the future of iGaming:

  • Hyper-personalized gaming experiences. Generative AI will enable iGaming operators to deliver hyper-personalized gaming experiences tailored to each player’s unique preferences, behaviors, and preferences.
  • Procedural content generation. AI-powered content generation tools will streamline the game development process, allowing developers to generate endless variations of game content quickly and efficiently.
  • AI-driven game design and balancing. AI algorithms will analyze player interactions, feedback, and gameplay telemetry data to fine-tune game parameters dynamically, ensuring optimal balance between challenge and reward.

By harnessing the power of generative AI, iGaming operators can unlock new levels of personalization and engagement, creating compelling gaming experiences that captivate players and propel the industry forward into a new era of gaming innovation and excitement.

 

About Digicode

Digicode is a leading global IT service provider with a worldwide presence and offices in the USA, UK, and EU countries. It specializes in delivering top-tier solutions in software development, cloud computing, artificial intelligence, big data, and automation across various industries, including iGaming, FinTech, healthcare, e-learning, and digital marketing. Working with top iGaming brands, operators, and suppliers, the company provides cutting-edge

technology, products, and solutions across all iGaming verticals—from game design and development to banking, cashier, and payment gateways, as well as comprehensive iGaming platforms and seamless integration with value-added providers. Trusted by clients in over 25 countries, Digicode is at the forefront of innovation and reliability in IT services.

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Holland Casino Names Hans van Slooten as New Director of Operations

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Holland Casino has named Hans van Slooten as its new Director of Operations.

Van Slooten has been with Holland Casino for three years as Regional Casino Manager in the North-East region and prior to that worked for a variety of companies including KLM, Sligro and FrieslandCampina.

Van Slooten will be taking over the role from Leise, who has been with Holland Casino for 39 years, starting as a Croupier. During his time, he has also been a Casino Manager of various locations, Regional Director and Chief Operations Officer, while also being Director of Operations, and Regional Casino Manager of the South-East region.

Leise will remain with the company until 1 July 2025 for various strategic projects, while Van Slooten will start his Director of Operations role on 1 October of this year.

Petra de Ruiter, CEO of Holland Casino, said: “With Hans, we have found a worthy internal successor to Noël as director of operations. Hans has a lot of experience both inside and outside Holland Casino. His strength is that he is close to the people, both our guests and our employees. In addition, I am extremely grateful to Noël for his years of dedication and commitment to Holland Casino. I have great admiration for the fact that someone who has been with a company for so long can still think so fresh about the future. That is not given to everyone. I am pleased that Noël is prepared to use his knowledge and expertise for Holland Casino in the coming months.”

Incoming director of operations Hans van Slooten said: “It is a great honor to succeed Noël. I have great respect for his wonderful career, his commitment and inexhaustible drive for our beautiful company. Although it will not always be easy to follow in his footsteps, I will take on my responsibilities with and for the operation with dedication. I look forward to meeting more colleagues in the branches and at the head office from October.”

Director of Operations Noël Leise said: “When you have worked for a great company like ours for almost 40 years, it is difficult to choose the right moment to pass the baton. After all, Holland Casino is such a part of my life that it cannot help but hurt a little. I am happy that I can still be meaningful for the future of our company in a different way in the coming period. I have every confidence that Hans will fill the role of Director of Operations very well in his own way and I wish him every success with that.”

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