Bateno has appointed basketball star Sasha Vezenkov as the newest brand ambassador in Bulgaria.

Sasha, who is named the Euroleague MVP of the season 2022-2023 and the active “Sportsman of the Year” in the country, joins Betano alongside NBA superstar Giannis Antetokounmpo.

After a breakout season in 2021-2022, that saw him earn All Euroleague First Team honours, Vezenkov has taken his game to another level. During the season 2022-2023 he is awarded as the “Top scorer” of the Regular Season, while he is nominated for the MVP award. As Betano’s ambassador, Vezenkov will strengthen the positioning of the brand, which continuously supports sports in the 11 markets it operates. In addition, he will share his passion for basketball and online gaming, encouraging the large sports audience to play responsibly.

“I am excited to join the Betano team and represent a company that recognizes the importance of supporting young athletes and talents in Bulgaria. For me, basketball is a passion and a calling, and I’m happy to have the opportunity to share that enthusiasm with fans across the country,” said Vezenkov.

“We are proud to welcome Sasha Vezenkov to the Kaizen Gaming family. Undoubtedly, he is one of the classiest athletes in the country, an elite basketball player who shows humbleness, commitment and a desire for continuous improvement. These qualities of his, fully aligned with the values of our company, make our partnership more than promising. We believe that together we are going to offer our customers an even more exciting experience and yet to realize a number of successful initiatives,” Nikos Fligos, Commercial Director at Kaizen Gaming, said.

EGT is going to participate in this year’s edition of Belgrade Future Gaming, which will be held on May 30-31 in Serbia’s capital. On stand E1, the company will showcase its innovative and latest products.

Among the main highlights in the product selection of the Bulgarian manufacturer will be the new cabinet Phoenix, which will make its local debut at the show. Featuring 27-inch monitors, a keyboard with dynamic touch display and electromechanical buttons and powered by the latest Exciter IV platform, it has the potential to become one of the most successful EGT’s products in Serbia. The model will reveal the rich gaming world of the multigames of General Series, including the newest addition Bonus Prize General HD, consisting of 14 titles on different themes and with attractive bonus features. The company’s jackpot family will be presented by the well-known Jackpot Cards, Premium Link, Sands Princess, the absolute bestseller Bell Link, as well as the multi-level Gods & Kings Link, which will appeal to those tempted to dive into adventures in magical worlds inhabited by mysterious divine characters.

The roulette G R6 C and the terminal G 27 T of EGT’s multiplayer portfolio will also be on display to demonstrate their attractive design, numerous ergonomic features and great flexibility, allowing many possible configurations with other devices.

The visitors of the show will have the opportunity to test the new functionalities of EGT’s casino management system Spider as well.

EGT’s subsidiary EGT Digital will also participate in the exhibition. The iGaming provider will show its rich portfolio of instant and slot games, jackpot solutions, as well as its in-house developed all-in-one betting platform X-Nave, including four main products, which could be both part of the complete solution or operate separately as they are capable of being integrated with third parties.

Aleksandar Kliska, General Director of EGT Group d.o.o. Serbia, said: “Belgrade Future Gaming is very important for us as it gives us the chance to meet with so many of our current and potential customers and showcase them all our innovations, which helps us to strengthen our leadership positions in the region.”

EGT Digital together with EGT will participate in this year’s edition of Belgrade Future Gaming, which will be held on 30-31 May. The visitors will have the opportunity to see and test their innovative products at stand E1.

Along with the instant games and the well-known jackpot solutions Bell Link, High Cash, Clover Chance and the five games with Single Progressive Jackpot, a main highlight of EGT Digital’s selection of games for the show will be the brand-new slot title Hermes Fortunes, featuring Clover Chance jackpot. Hermes, Gods’ messenger, will bring good fortunes to the courageous players who are eager for more chances to win. Beautifully designed symbols will take them back to Ancient Greek times and Free spins with a win multiplier and a chance to re-trigger will add even more thrill to the gaming experience. The abundance of cascading wins will maximize the fun and keep players engaged for a long time.

EGT Digital’s in-house developed all-in-one betting platform X-Nave will also be on display to showcase its products that could be both part of the complete solution or operate separately as they are capable of being integrated with third parties. Some of the latest novelties that will be available to the operators at Belgrade Future Gaming are new options for visualization of the sports events, as well as a new promotion called Quiz (sport prediction) free game. This will be a tournament where players will accumulate points based on free guesses on the outcome of selected events. Guests at the stand will also be able to get acquainted with the new Sport jackpot, allowing players to place a monetary bet on a column of selected events and the operator can determine a prize fund to be divided among all who guessed. A gamification and loyalty program will also be presented, which enables operators to define their own loyalty program using a full set of tools such as experience points, currency, player levels, missions and quests, achievements, and shop.

The self-service betting terminal (SSBT) of EGT Digital, which is a next-generation solution in the sports betting retail technology, will also unfold its great potential to the local gaming audience.

“Belgrade Future Gaming is among the most important industry shows for the region and we are glad that we will take part in it once again,” stated Aleksandar Kliska, General Director of EGT Group d.o.o. Serbia. “We have prepared an impressive product selection which I’m confident will meet the expectations and requirements of even the most demanding operators and players.”