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Kambi’s pioneering AI-powered trading wins sports betting innovation of the year at EGR B2B Awards
Kambi, the world’s trusted sports betting partner, underlined its market leadership yesterday evening when winning two prizes at the EGR B2B Awards 2023, including the accolade for Innovation in Sports Betting Software for its pioneering AI-driven trading capability.
Held at The Roundhouse in London, the EGR B2B Awards are among the most prestigious in the online gaming and sports betting industry, with the event also seeing Kambi retain the title of the leading Sports Betting Supplier for another year.
Kambi’s AI-driven algorithmic trading, launched ahead of the 2022 World Cup, has enabled Kambi to elevate its odds creation beyond that of any other sportsbook through the pricing and trading odds without human intervention.
Having since been rolled out across all top domestic soccer leagues and European cup competitions, this third-generation method of trading has delivered significant benefits for Kambi’s partners, including almost instantaneous publishing times and a far greater depth of markets.
The award marks the second consecutive year Kambi has won the Innovation in Sports Betting Software category at the EGR B2B Awards after its Bet Builder was awarded the same accolade last year.
David Jacquet, SVP Analytics at Kambi, said: “We are delighted that Kambi’s commitment to innovation and product excellence has been recognised by the EGR B2B Awards with these two awards, which are a testament to the hard work of our talented teams.
“Throughout the development of our AI-powered algorithmic trading capability, we’ve been committed to setting a new standard in sports betting, creating solutions that eliminate friction and deliver far greater betting options.”
The annual EGR B2B Awards are judged by a panel of experienced industry executives and independently adjudicated by professional services firm Deloitte.
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Spinomenal agrees partnership with Croatia’s Hrvatska Lutrija
Spinomenal, the leading iGaming content provider, has struck a new agreement to supply its extensive slots portfolio to Hrvatska Lutrija, the National Lottery of Croatia. Intralot is the technology partner of Hrvatska Lutrija, and Spinomenal games are made available via the Bragg Gaming Group aggregation platform.
Hrvatska Lutrija will go live with Spinomenal’s wide games portfolio that includes Athena’s Glory, Book Of Fairytale Beauties and Lucky Jack – Lost Jungle amongst others. In addition to that, the National Lottery will go live with special content designed specifically for the Croatian brand.
Lior Shvartz, CEO for Spinomenal commented: “We are excited and pleased to begin working with a key player in the Croatian market such as Hrvatska Lutrija. Croatia is an important market for us so collaborating with the national lottery is a significant step forward for us.”
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Superbet and Politehnica Timisoara Announce Partnership
Superbet Group has announced partnership with Politehnica Timisoara for the 2024-2025 season of Romania’s Liga III. The Superbet brand will be on the front of the club’s white-violet match kit, as well as being showcased at Poli’s home ground arena.
Through this partnership, Superbet reaffirms its commitment to support heritage football clubs which share a rich history with their fan base.
Andrei STAN, Sponsorship & Events Manager at Superbet, said: “Poli’s supporters are known across the country, and even beyond its borders, for their passion and dedication to the club, showing up even when times were tough for this iconic brand of Romanian football. Through this partnership we want to reward their commitment and support this community as they write a brighter chapter for football in Timișoara.”
Andrei Popa, VP Online, Superbet: “We support heritage clubs in several countries across two continents, always focusing on the importance of community and finding new ways to share the thrill of the game with football lovers. Poli is a highly valuable brand, with amazing supporters, that deserves to gradually climb back on the main stage of Romanian football.”
Simon Pescari, President of the Administrative Board at Politehnica Timisoara, said: “We are thrilled to welcome a renowned brand like Superbet to our side. At this crucial moment, Poli needs support, and the backing of a top company is highly valuable. Our supporters are always behind the club and the team, unconditionally, and now we are honored to have a partner who shares the club’s ambitions.”
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Become MEGA with Soft2Bet at SBC Lisbon
Soft2Bet is delighted to announce that it will be hosting an exclusive workshop on Motivational Engineering Gaming Application (MEGA), its revolutionary gamification solution during the SBC Summit Lisbon 2024!
Soft2Bet, the iGaming industry’s leading provider of turnkey solutions, will once again be driving thought leadership at the SBC Summit Lisbon with the company hosting a must-attend workshop on Motivational Engineering Gaming Application (MEGA), the leading gamification solution in iGaming.
Senior company leaders will also be taking part in panel discussions on key business trends to look out for in the future and how iGaming can maintain sustainable commercial growth whilst balancing regulatory compliance and player protection.
BECOME MEGA WORKSHOP – SBC SUMMIT LISBON 2024
Senior Sales Manager, Ben Scobie-Trumper, will be hosting an exclusive workshop on Motivational Engineering Gaming Application (MEGA), Soft2Bet’s revolutionary gamification solution that increases engagement and revenues for our partners. Product Manager, Olga Melnyk, will be on site for deep-dives regarding MEGA integration and back-office. Registrations are open to all delegates until 20 September.
What: Soft2Bet MEGA Workshop
Where: SBC Summit Lisbon 2024 – Soft2Bet Stand #C160
When: 25 September 2024, 14.30PM
Attendees are advised to arrive 10 minutes before the start of the presentation, which will last 30-40 minutes and will be followed by a Q&A session that will provide an opportunity to get into the details of MEGA and why it is the standout gamification solution for iGaming operators. The sales team will be on site for any questions or additional insights. There will also be cocktails from 15.30PM to close the event, don’t miss it!
SOFT2BET PANEL SPEAKERS – SBC SUMMIT LISBON 2024
Leaders of Tomorrow: the talent, tech and trends of the next decade
Soft2Bet’s Chief Business Development Officer Martin Collins will be taking part in a panel on the key talent, tech and trends iGaming companies should look out for in the next decade in order to capture audiences, market share and growth.
Where: SBC Summit Lisbon – Conference Room 1
When: 24 September 2024, 12.45PM
Exploring the Balancing Act: Regulation vs. Player Protection in New Player Acquisition
Soft2Bet General Counsel David Yatom Hay will debate how iGaming companies can best navigate complex regulatory landscapes and find the balance between compliance, customer acquisition, player protection and driving sustainable commercial growth.
Where: SBC Summit Lisbon – Conference Room 2
When: 24 September 2024, 15.30 PM
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