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TRUE Ecosystem Introduced NFT Drop in Victoria Wild West Game at 25+ 小asino Operators



TRUE Ecosystem Introduced NFT Drop in Victoria Wild West Game at 25+ 小asino Operators
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TRUE Ecosystem in partnership with the innovative casino game provider TrueLab Game Studios introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Soft launch showed an increase of player retention by over 70%.

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This experience is supposed to attract a new audience at the nexus of such fast evolving spheres like iGaming and NFT which becomes a win-win situation for both.

The team expects their first integration to bring many thousands of new NFT holders to the industry fostering NFT mass adoption on one hand, and to increase engagement and retention level as well as reduce user acquisition costs in online gambling on the other.

The drop is now available to the casino operators based on the platforms of leading B2B providers, including SOFTSWISS, and the list is constantly expanding.


What is the Victoria Wild West NFT collection?

The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing. The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game.

Upon receiving the token, the player can activate it right away in the pop-up window by means of TRUE iFrame solution, without disrupting the gameplay and leaving the platform for an external wallet.

Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury 鈥 a percentage of all bets placed on Victoria Wild West paid monthly.

Crafting is one of the noticeable engaging tools implemented in the game. The collection features NFTs of various rarity, that can be used to craft tokens of higher value. There are 5 crafting levels, every level unlocking bigger rewards.

As part of the collection 1,000 mystery boxes were released on the provider鈥檚 marketplace developed by TRUE within the turnkey white-label solution for the iGaming business. Mystery boxes can be unpacked and crafted, exchanged for benefits, or even resold on the external marketplace as is without opening.


Growth potential

The collection is already proving its success. The first results of the drop are promising indeed: the NFT activation conversion rate exceeds 50% among the players at the present moment, which goes far beyond provider鈥檚 expectations.

NFT gamification is performing at full pace and shows no signs of slowing down. According to data collected since product launch in March, the number of players increased by 72.9% with 44% increase in average sessions count per player.

馃挰 鈥淏y means of integrating NFT gamification mechanics into slot games, an iGaming provider can motivate players to come back and play more, expect the boost of engagement and retention, as well as increased volumes on the old game titles without the cost of new game production,鈥 explains Dan Andrian, CEO of TRUE

The teams also expect the new NFT mechanics to positively influence such metrics as bet size, bet count per session and bet count per player as the first results speak for themselves.

About TRUE Ecosystem

TRUE is an infrastructure that offers NFT engagement solutions helping Web2 companies improve their customer retention with NFT utility through no-code approach. The platform provides a complete set of tools required for a successful integration of NFT gamification mechanics.

The ready-to-use Web3 solutions, such as white-label NFT Marketplace, TRUE Wallet, API and SDK developed by the team make it possible to expand the capabilities of NFT utility and apply any type of gamification to engage and retain the audience.

The teams are sure, the utility token, being the main growth driver of the NFT market, can bring extra benefits to all participants of the iGaming business: gamers, casinos, developers, and online streamers, breaking the traditional barriers of Web2, actively promoting deeper engagement, and creating new revenue streams.

Latest News

Soft2Bet Announces 2023 Financial Results



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Company鈥檚 strong growth driven by Motivational Engineering Gamification Application (MEGA), sports betting, and geographic expansion.

Soft2Bet, a leading B2B casino and sportsbook platform provider, today released several key metrics demonstrating impressive company growth in 2023. Soft2Bet鈥檚 revenues grew steadily in 2023, as the company鈥檚 focus on expansion in regulated markets and highly gamified products enabled it to deliver its strongest year to date. For 2023, the company recorded an audited growth of 46% in gross revenue across its B2B and B2C operational areas. This corresponds to a 207% increase in EBITDA from the prior reporting period.

These results were driven by several factors, including the introduction of Soft2Bet鈥檚 gamification solutions known as Motivational Engineering Gamification Application (MEGA), which have proven to significantly increase Gross Gaming Revenue (GGR) by more than 60%, player engagement and average revenue per user (ARPU) by 70% for the company鈥檚 partners.

Other contributing factors include strong growth in the company鈥檚 sports betting solutions, which saw a revenue increase of 300% in 2023, and expansion into a number of regulated markets with new licenses in Sweden, Greece, Romania and Italy.

Uri Poliavich, CEO and founder of Soft2Bet, commented: 鈥淲ith our MEGA solutions and ambitious expansion strategy, 2023 was an incredible year for our family at Soft2Bet. I have no doubt we鈥檒l continue to see strong growth in 2024 as we innovate our gamification engine. We are already developing partnerships with new and old friends, expanding into North America, and delivering more game-changing solutions for our partners this year.鈥

In 2024, Soft2Bet will focus on further expanding its presence in Europe and North America. The company looks forward to entering the US market in New Jersey, as well as expanding into Portugal and Ontario, Canada and Mexico over the course of the year.

Soft2Bet鈥檚 primary focus remains on enhancing its MEGA technology. Powered by a robust tech stack, this solution consistently boosts engagement, volumes, and revenues by providing unparalleled personalization and tailored user experiences. Innovation remains at the core of the company鈥檚 philosophy, and going forward it will look to integrate AI and other new technologies to enhance and inform new features.


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Latest News

North Star Network acquires



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North Star Network are delighted to confirm the successful seven-figure sum acquisition of, whichbecomes its first significant investment of 2024 and the latestaddition to NSN鈥檚 sports media portfolio.

With over a decade of online heritage, and seven million sessions monthly, SportsMole becomes one of the flagship assets in North Star Network鈥檚 family of over 30 sportsm edia sites globally.

The latest addition to the NSN portfolio joins existing media properties including Top Mercato, Afrik-Foot, Trivela, Premier League Brasil, and Vringe to expand North Star鈥檚 international footprint while providing a strong home for our UK-focused coverage.

North Star Network co-founder Julien Josset said: 鈥淚 want to thank Alan Jay and Neil Wilkes for their trust.

SportsMole is a well-known sports media brand in the UK and many other English-speaking countries. Our ambition is to take this brand to the next level, by refining the editorial product, migrating to a new platform, and diversifying the
monetization sources to make it a sustainable asset for North Star.鈥

Founded in 2011, SportsMole is a sports news site delivering the latest breaking news and results from multiple sports, with a specific focus on football.

As well as providing coverage for the UK audience, SportsMole also enjoys a readership across the Anglophone world, with significant visibility in Africa and the United States.

SportsMole founders Alan Jay and Neil Wilkes said: “We are thrilled to conclude an agreement with North Star for the acquisition of They have a proven track record of working with the biggest sports brands around the world, have a wealth of talent and experience at their disposal, and we are confident that they will take onwards to the next level in the years to come.鈥

NSN are excited to work with the SportsMole legacy team, who have demonstrated their ability to consistently reach a broad audience with their predictions and match coverage, and are excited to develop the site using their creative, data driven approach to sports media.

North Star Network is a leading sports media group, operating sports brands across 30 countries. With a headcount of 85 people, the company is headquartered in Paris, with offices in Lille and Sao Paulo.

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Team Liquid, Ninjas In Pyjamas, ENCE, and BIG join $350,000 Skyesports Masters 2024 in India



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Skyesports, the premier esports tournament organizer based in India catering to gamers across Asia, has officially announced the initial lineup of invited Counter-Strike 2 teams set to compete in the highly anticipated Skyesports Masters 2024, as the company eyes global expansion. Scheduled to unfold offline in India from April 8 to 14, this thrilling event promises a week-long spectacle of intense Counter-Strike action, as eight formidable teams lock horns to become the ultimate masters and for a share of the staggering $350,000 prize pool.

Among the distinguished participants revealed in this first wave of invitations are some of the most renowned names in Counter-Strike esports:

  • Team Liquid

  • Ninjas In Pyjamas

  • ENCE

  • BIG

Team Liquid and Ninjas In Pyjamas are two of the most notable names in Counter-Strike esports, with the latter being a Major winning organization. Furthermore, ENCE is a world-famous team from Poland, headlined by the 4-time Major winning player, Lukas “gla1ve” Rossander. Last but not the least, Germany鈥檚 BIG will also be competing in the Skyesports Masters with a stellar lineup.

The four teams will be joined by two more invited teams and the champion of the Europe Qualifiers. Finally, the champion of the India Qualifier will also compete in the Skyesports Masters 2024, providing the home fans with a local team to rally behind. The details for the Europe and India Qualifiers will be revealed at a later date. With the final eight teams, fans are set to be treated with intense Counter-Strike esports action as the world鈥檚 best lock horns for the title. Stay tuned to Skyesports鈥 Instagram, Twitter, and Facebook handles for more information.

With notable teams participating, a $350,000 prize pool, and a seven-day LAN event, the Skyesports Masters is set to feature nail-biting Counter-Strike esports action for fans. The eight teams will compete in a double-elimination bracket to determine the champion.

The Skyesports Masters is a part of Skyesports鈥 2024 roadmap for Counter-Strike 2, which includes a total prize pool of $1 million across six international tournaments, as Skyesports solidifies its presence in the global esports roadmap for the FPS. The first of these is the Skyesports Grand Slam 2024, set to take place in Pune, India from March 14 to 16 with four teams 鈥 one from India, one from Australia, and two invited international teams 鈥 locking horns for a chunk of the $50,000 prize pool.

聽Besides the Skyesports Grand Slam and the Skyesports Masters, Skyesports will be bringing the Championship 6.0, Skyesports Souvenir Colombo, Skyesports Global Tour in Thailand, and the India vs Pakistan Series in Abu Dhabi, UAE.

The Skyesports Masters was launched in 2023 with an impressive $240,000 prize pool. In its first year, eight esports organizations competed across a month-long regular season leading into the Playoffs in Bangalore, India for the title. Now, the premium IP is being expanded in 2024 with a bigger prize pool and international teams.

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