EveryMatrix has acquired DeepCI, a unique, data-driven betting and gaming affiliate optimisation service.
EveryMatrix has as of July 1st 2023 acquired DeepCI and will immediately integrate the team into its operations.
DeepCI was founded in 2020 by Riaan de Jager and Lewis Civin and has rapidly grown since then, delivering its services to some of the world’s largest betting and gaming brands including bet365, 888, Betway, and Betsson.
Its proprietary technology monitors tens of thousands of affiliate sites on a global basis with the ability to identify the location of each gaming brand on every page of every website. This allows DeepCI to establish how much exposure each brand receives and how effective it is on each site, page, and market, while providing actionable recommendations to operators.
The service empowers gaming companies to track both their own and their competitor’s performance and make rapid, revenue generating optimisation decisions.
Due to its remarkable growth DeepCI has already reached profitability. DeepCI CEO Lewis Civin will continue to manage the business as an independent part of the EveryMatrix Group.
Ebbe Groes, CEO, EveryMatrix, said: “DeepCI is a business we have admired for a long time and we’re very pleased to now be able to welcome the team into the EveryMatrix Group.
“DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix.”
Lewis Civin, Co-founder and CEO, DeepCI, said: “It’s been a thrill launching and continually iterating DeepCI products. We’ve developed a ‘must-have’ data-driven product that continues to make a significant positive impact to iGaming brands every day on a global scale, while we are also working on an exciting roadmap of complementary tools that will bring even more value to customers.”
“The team and I are delighted to be joining the EveryMatrix Group. Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise, and mutually beneficial technologies available within EveryMatrix.”
EveryMatrix exceeds 2023 expectations with record annual results
EveryMatrix has registered the strongest financial results in its 16-year history setting record growth and profitability including 56% quarterly profit margin for Q4 2023 – its third consecutive quarter above 50%.
Announcing its combined Q4/full year 2023 financial results, the industry’s fastest growing iGaming technology provider set record annual net revenue of €114m across all products, up 75% from 2022 (€65m) and more than four times higher than in 2019 (€28m).
The business recorded significant growth in all business segments in Q4 with record quarterly net revenue of €36m, up 87% Year-on-Year (YoY).
Annual EBITDA surged to €60m for the full year, up 155% compared to 2022 and €20m for the quarter, up 194% YoY driven by strong sports trading margins and significant growth across its casino segment.
2023 – YEAR OF TIER-1 DELIVERY
EveryMatrix’s record-breaking 2023 financial performance was driven by continued excellence in technology and service delivery to a rapidly growing roster of 300+ global customers including its two largest turnkey platform launches to date: the Hungarian state lottery, Szerencsejáték Zrt and Bet-at-home in Germany. Both brands went live with the supplier’s turnkey platform and sportsbook solutions at the end of 2023 and are delivering impressive results.
The business also amplified its affiliate division with the acquisition of DeepCI, a leading iGaming intelligence platform offering game-changing data tracking across millions of affiliate publisher pages. PartnerMatrix integrated DeepCI in Q4 2023 enabling its customers to source untapped opportunities, enhance their brand’s footprint and maximise efficiencies and earnings.
PLAYMATRIX – NEW PRODUCT VERTICAL LAUNCH
On December 27th, 2023, the Group launched a new live casino product and business unit entitled PlayMatrix. Its first live Roulette product offers a cutting-edge platform and user interface built from scratch using the most modern technology available, offering 4K digital video signal processing technology with low latency enabling operators to offer next generation gaming to next generation players. The business will announce more details on PlayMatrix in the months to come.
CORE PRODUCTS CONTINUE TO SMASH RECORDS
EveryMatrix quarterly Gross Gaming Revenue (GGR) performance for operator partners within the Casino business unit generated €588m in Q4 2023, an increase of 89% YoY compared to the same period in 2022. Full year GGR stood at €1.9bn, up 83% YoY.
Quarterly casino net revenue rose to €17.9m, up 101% YoY while EBITDA reached €11.4m reflecting a 212% YoY increase. Full year net revenue reached €54.7m, up 86%, with EBITDA soaring 162% to €32.3m.
The OddsMatrix sports division had its best ever year setting record growth, profitability, and a record number of bets for tier-1 customers. Q4 net revenue was up 69% YoY to €9.1m, while EBITDA reached €4.9m, up 178% YoY. Q4 sports GGR climbed to €74m, up 210% YoY, while annual GGR rose 85% to €190m YoY.
Thanks to a series of major tier-1 launches OddsMatrix saw a 75% YoY rise in total bets from 109 million to 183m from 2022 to 2023, and a 95% QoQ increase in bets in Q4 2023 compared to the same period a year ago.
The business unit set its second highest ever month in GGR for customers in December 2023 at €44.4 million following a record month just four weeks earlier in November 2023 (€48.5m).
Platform saw Q4 2023 net revenue reach €7.9m, up 91% YoY, while EBITDA reached €4.0m, up 283% YoY.
Ebbe Groes, Group CEO of EveryMatrix, said: “2022 was phenomenal but this year’s numbers are mind blowing. Every business unit and every one of our employees has contributed to a stellar set of financials proving we really are among, if not, the industry’s fastest growing iGaming technology supplier.
“Our growth acceleration from 2019 to today is staggering, while crucially we continue to deliver huge returns for our customers. Particularly pleasing has been the development of our OddsMatrix technology where the team’s hard work has paid off in both winning and delivering to some of the largest operators in Europe. The last 12 months have propelled OddsMatrix to joining the ranks of the industry’s largest sportsbook providers.
“Our progress shows no signs of slowing with investment in PlayMatrix; an exciting new live casino product, new technologies, innovations, and new tier-1 customers in the pipeline, while we are closing in on our 1,000th employee at the same time as opening a state-of-the art, purpose-built headquarters in Bucharest. The future is very bright for EveryMatrix in 2024 and beyond.”
KEY Q4 & END OF YEAR HIGHLIGHTS
- Casino – First to launch casino content and aggregation services with WLA-member Veikkaus with more to come across 2024
- Sports – Live with bet-at-home and Hungarian lottery, two largest and most complex projects company has ever undertaken
- Platform – developed next generation Player Account Management: GamMatrix v2 using new microservices, can horizontally scale indefinitely and be customised for multiple markets, lowering time to market
- Affiliate – PartnerMatrix integrated DeepCI proving end-to-end insights for operators and affiliates sites
- Gained regulatory approval in Pennsylvania completing licencing process in all regulated US iGaming states
- Increased headcount to 900+ while growing profitability to record high EBITDA margin
- Three new senior hires in Q4 including CEO Games, CCO and Head of Lottery
- Opened purpose-built, eco-friendly HQ in Bucharest; opened new office in Batumi, Georgia to facilitate new product expansion
Read the full Q4 and End of Year 2024 Update on EveryMatrix.com
PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration
PartnerMatrix has integrated DeepCI’s game-changing analytical tools within its interface enabling customers to instantly optimise and boost campaigns, operations and revenues.
DeepCI technology will enable PartnerMatrix customers to source untapped opportunities by discovering new affiliates in any global target market, enhance their brand’s footprint by pinpointing key publisher traffic, maximise efficiencies and earnings by identifying high-value pages on existing affiliate sites, and gain crucial insights into site ownership.
Affiliate managers who use PartnerMatrix will be able to significantly speed up their processes, saving time and resources when looking at which affiliates and sites perform best, what new affiliates to target based on performance, and action real-time optimisation based on traffic analysis at page and link level across millions of websites worldwide.
For the first time, affiliate website traffic analytics can be viewed in parallel with player data such as First Time Depositors and Net Gaming Revenue.
The integration with DeepCI, part of the EveryMatrix group, marks a pivotal moment in affiliate marketing and underlines PartnerMatrix’s commitment to providing unrivalled solutions for affiliate marketing analysis and control.
Vahe Khalatyan, CEO, PartnerMatrix, said: “Through this alliance PartnerMatrix is introducing an entirely new and exclusive level of affiliate marketing solutions, providing our customers with complete control over every element of affiliate operations.
“Starting with adaptable commission models, access to real-time data, and now allowing comprehensive control over ad placements, we ensure absolute transparency in affiliate collaborations.
“DeepCI has access to a unique set of data, and data products, and has already established itself as a must-have resource for affiliate managers. This synergy will further bolster PartnerMatrix and equip our operators with even more enhanced competitive tools.”
Lewis Civin, CEO, DeepCI, said: “PartnerMatrix has undeniably solidified its position as the premier provider of affiliate marketing solutions in the iGaming industry. I am confident that this integration will merge the strengths of two industry leaders to forge the most groundbreaking affiliate toolkit, heralding a revolution in the affiliate marketing landscape.
“This collaboration will empower operators globally, equipping them with the foremost analytical solutions, supercharging their affiliate efficiencies to unprecedented heights.”
DeepCI interface and functionality is available within the PartnerMatrix system, enabling PartnerMatrix clients access to the largest and most advanced data products in the industry. Similarly, PartnerMatrix financial data is available to its clients within the DeepCI platform.
EveryMatrix appoints Bobby Longhurst as Group Chief Commercial Officer ahead of ICE 2024
EveryMatrix has appointed Bobby Longhurst as Group Chief Commercial Officer (GCCO) ahead of ICE 2024.
Longhurst, former Managing Director of SportingTech, has joined the business as GCCO assuming responsibility for commercial strategy including account management, sales, and marketing, working closely with each business unit to enhance EveryMatrix’s global efforts.
He has more than 20 years of industry knowledge, strategic insight, and executive leadership experience within leading iGaming suppliers such as SportingTech (Managing Director), Pronet Gaming (CCO) and SBTech (Commercial Director), where he focused on areas such as rapid revenue growth, team management, process improvements and new business development.
Bobby Longhurst replaces co-founder Stian Hornsletten as GCCO who will transition to CEO of the company’s Games division on February 1st.
Ebbe Groes, Group CEO, EveryMatrix, said: “EveryMatrix is on an accelerated growth path therefore to fulfil the huge plans we have for 2024 and beyond we are continually looking to invest in the best talent the industry has to offer.
“Bobby is a well-respected and well-known individual within iGaming with extensive commercial, product and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets and technologies. I’d like to welcome and wish him well as we embark on an exciting chapter at EveryMatrix.”
Bobby Longhurst, Group CCO, EveryMatrix, said: “Joining EveryMatrix at this stage of growth is something I was very keen to do, and I am delighted to be on board.
“There are huge opportunities on the horizon across all our major business units and products in both established and new markets such as LatAm and particularly within our turnkey platform offering following the success the business has had in recent years. I’m looking forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.”
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