Gaming Corps, the up-and-coming Swedish games developer, is rolling out its premium games to more players in Latvia by adding operator LV Bet to its list of partners.
LV Bet is a well-established iGaming brand, offering a fresh perspective on the industry with a customer-oriented approach to business.
LV Bet will host Gaming Corps’ full suite of Crash, Mine, Table and Slot games, as well as Plinko. This includes a range of successful titles, such as Coin Miner 2, Raging Zeus and the recently launched Luke E. Chance and the Book of Luck.
This follows Gaming Corps’ recent launch in Latvia, after being granted approval by the Lotteries and Gambling Supervisory Inspection of the Republic of Latvia. The launch came after Gaming Corps recently received licence approvals in several territories, including Gibraltar, the Netherlands, Greece, Estonia, Spain and Gaming Corps’ native Sweden.
Danielle Calafato, Gaming Corps’ Chief Commercial Officer, said: “LV Bet is one of the most established operators in the Latvian market, and we are very proud to partner with them.
“This is a very significant step forward as part of our plans to bring our games to more and more players in Latvia. I look forward to working with LV Bet and offering our first-class casino and video games content to LV Bet’s players.”
Marcin Sobieraj, Head of Casino at LV Bet, said: “Gaming Corps offers exciting, diverse content which I am sure will be very popular with our players. This will allow us to further strengthen LV Bet’s online casino offering, and we look forward to what should be a very successful partnership.”
Lithuania Mulls Cracking Down on Gambling Ads
Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.
Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.
If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.
Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.
It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.
Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.
The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.
The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.
IGT Signs 12-Year Contract Extension with UAB Perlas Network in Lithuania to Deploy Upgraded Central System Software
International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its contract with UAB Perlas Network (“Perlas”) for an additional 12 years until 2035. As part of the agreement, IGT will provide upgrades to the Lottery’s central retail system including advanced software and user interfaces.
“Upgrading Perlas’ central system with IGT technology will help us optimize and elevate the country’s most popular and exciting lottery games,” said Mindaugas Marcinkevičius, UAB Perlas Network CEO. “We look forward to implementing IGT’s upgrades and are pleased to continue this successful relationship for another 12 years.”
“The technology enhancements being provided to Perlas are backed by IGT’s decades of lottery industry leadership and experience,” said Jay Gendron, IGT Chief Operating Officer Global Lottery. “This upgraded technology will introduce an administration portal that will enable the Lottery to view and manage all applications and back-office functions, helping to improve efficiencies and maximize profitability.”
The Lottery has been a customer of IGT’s since 1994. In 2023, IGT announced that it signed a contract with Euloto UAB (Perlas’ dependent company) to deploy its advanced cloud-based remote game server and at least 12 eInstant games per year.
Spinomenal goes live in Lithuania with Optibet partnership
Leading iGaming content provider, Spinomenal has extended its successful partnership with Optibet to take its games into the regulated Lithuanian market. Spinomenal first started working with Optibet a while ago when it launched its games with the operator in Estonia and Latvia.
The library of slot content for Lithuania is being integrated via Light & Wonder’s OpenGaming™ platform. Optibet’s Lithuanian players will be able to engage with Spinomenal’s extensive collection of exciting games that stars Majestic King, Poseidon’s Rising, Times of Egypt, Book of Rampage and Lucky Jack – Lost Jungle.
Lior Shvartz, CEO for Spinomenal commented: “Optibet is a huge player in the Baltic region where we have already had significant success within the Estonian and Latvian markets. We’re thrilled to go live in Lithuania with such a strong partner.”
Davit Khatiashvili, CPO for Optibet commented: “After a very successful launch in Latvia & Estonia, we are pleased to offer Spinomenal games to our Lithuanian customers.”
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