eSports
BLAST host destinations process underway for 2024 and beyond
Esports entertainment company BLAST has kicked off its formal destination selection process ahead of an exciting calendar of major esports events in 2024 and beyond.
Running from July 2023, BLAST will begin working with interested parties to find suitable locations and partners befitting of a number of exciting event opportunities across their global tournament circuits in a variety of games in 2024.
BLAST has a strong track record of delivering world-class esports arena events that benefit the host destinations, economy and local partners. The tournament organiser has visited a number of other iconic locations in recent years, from London to Copenhagen, Washington, D.C. to Sao Paulo and Madrid to Lisbon – with the main aim of uniting travelling and local fans around the globe through a shared love of esports.
2024 looks to be another exciting year for BLAST’s global arena events, with over five current hosting opportunities of various scales across different events and titles – including BLAST Premier, the leading tier one Counter-Strike tournament series, and BLAST R6, an exciting global circuit for Tom Clancy’s Rainbow Six Siege with a passionate fanbase.
James Woollard, Head of Commercial Solutions at BLAST, said, “BLAST has built a reputation of delivering world class arena events that produce tangible impacts for the host destination and exciting experiences for fans. Hosts have benefited from economic impacts, esports’ truly global and passionate fanbase, increased international exposure, and premium content and broadcast exposure showcasing the host destination to tens of millions of viewers. With 2024 on the horizon, which is shaping out to be one of our biggest and best years yet, we are looking for further opportunities to create incredible events at leading locations around the world.
“These events will help position host destinations as tech hubs, while providing wider socio-economic benefits, including educational programmes, festival opportunities and commercial partnerships. With thousands of fans expected in-arena, including over 60% on average from outside of the host city, and economic impacts of over €22m for the host economy at previous BLAST events, we are looking forward to working with host city destinations to bring these benefits to their locations while creating engaging esports experiences for fans.”
eSports
PandaScore’s premade esports BetBuilder breaks onto the scene
After a highly successful launch of its dedicated esports BetBuilder, PandaScore’s premade BetBuilder – or Prebuilt markets– is live across its full client base.
PandaScore’s Prebuilt markets give operators the ability to tap into the rich storytelling behaviours that are key to esports engagement, through ready-made BetBuilder wagers in a simpler, sweeter fashion.
Prebuilt markets are available across all three major titles: Counter-Strike, Dota 2 and League of Legends. Additionally, Prebuilt markets will launch with the inclusion of Valorant, and PandaScore’s trailblazing Valorant player props – a hotly sought-after feature as bet volumes on the game continue to grow.
PandaScore’s Prebuilt markets are live with two primary premade options for bettors to choose, both a combination of Match Winner 2-way and player props. On these markets, Antoine Vallespir, PandaScore Product Manager stated “we’re starting with two MVP-focused storylines: a team’s star player popping off and carrying his team to victory, and a star player being shut down, with his team unable to win.”
This combination serves as a key starting point based on extensive user research over the last six months of PandaScore’s BetBuilder product. Esports bettors were combining these two markets to the point where it was almost a compulsory combination.
Along with tailoring Prebuilt markets bets to specific teams and players within teams, operators will be able to create wagers that develop and tell the story of a competition during its lifecycle. Additionally, part of the product’s strength is also that it’s incredibly flexible: PandaScore will be updating and rolling out new combinations based on BetBuilder feedback.
Prebuilt markets are also one of the simplest integrations available to operators. It functions like any other single market: if you know how to integrate a Winner 2-way market, you can integrate our Prebuilt markets.
PandaScore CEO Flavien Guillocheau commented that “tailored, personalised experiences are not the exception, but the expectation in modern entertainment – the same goes for betting. We confirmed the popularity of our BetBuilder, and with it comes freedom of choice but complexity of product. Prebuilt markets allow you to switch from the complex to the simple, to offer operators easy access to a market-leading product and to give all types of esports bettors the most exciting betting opportunities in esports.”
eSports
DATA.BET Launches Esports Bet Builder
The company advances the betting experience for esports fans
DATA.BET, a leading esports betting provider, releases Bet Builder, designed to create highly customized compound bets within a single match, offering a thrilling experience for professional bettors and avid esports enthusiasts.
Unlike traditional express bets, which span across multiple events, Bet Builder operates within a single event. It allows players to tailor their bets with flexibility, making it ideal for skillful users who deeply understand the game and seek a more personalized and strategic betting experience. With Bet Builder, users can bet on a wide range of markets within a single event, freely combining their selections without any restrictions.
In addition to its powerful functionality, this product is versatile in its integration. It can be seamlessly connected to any platform via API, allowing operators to offer this premium feature without technical limitations.
The novelty is already available for Counter-Strike 2 and will soon expand to cover other popular esports titles such as Valorant, League of Legends, and other disciplines.
“Our Bet Builder is a game-changer in the esports betting landscape,” said Rostyslav Likhtin, Head of Product at DATA.BET. “We’ve developed a sophisticated mathematical model that allows us to offer this feature on compound events without compromising on profitability. Beyond providing a unique experience that boosts engagement rates, loyalty, and expands the user base, it also significantly increases the operator’s turnover from the existing audience. Additionally, Bet Builder helps attract new players who are eager to explore combined bets on popular sports, allowing them to become more familiar with these disciplines.”
eSports
BETBY EXPANDS ESPORTS PORTFOLIO WITH LAUNCH OF eSTREETBALL
BETBY, a leading provider of premium sportsbook solutions, has announced the addition of eStreetball to its BETBY Games esports content portfolio, further enhancing its impressive lineup of e-simulator sports. BETBY Games now features nine different sports, hosting over 50 tournaments across various disciplines.
The newly introduced eStreetball title brings players the excitement of three unique tournaments: NBA All-Star, NBA All-Classic, and CBA All-Star. Combining state-of-the-art graphics with extensive betting options, the game delivers an exhilarating and immersive experience for esports enthusiasts.
Each eStreetball match offers rapid gameplay, with games concluding in just seven minutes. For an enhanced betting experience, the game provides more than 10 betting markets, including options like winner, total points, home total, away total, handicap, odd/even, and race to points. This latest addition follows a series of recent updates to BETBY Games’ esports portfolio, showcasing the company’s commitment to delivering innovative and engaging content for its partners.
Kirill Nekrasov, Head of BETBY Games, commented: “We were thrilled with the success of our recent Classic eBasketball release, which motivated us to accelerate the launch of new content for this game. We’ve now introduced another basketball-based sport, and I’m confident it will resonate with both casual players who enjoy quick bets and instant outcomes, as well as esports enthusiasts who are always eager for new disciplines.
He added that: “We are continually striving to innovate and enhance our offerings, aiming to provide the best possible esports experience for our partners and their players. The introduction of Streetball to BETBY Games’ e-simulator portfolio reflects our dedication to the esports sector. By delivering top-tier content, we empower our partners to differentiate themselves in the market while keeping players engaged, particularly during periods when live sports events may be limited.”
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