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Global Casino Management System (CMS) Market, Forecast to 2030: Burgeoning Demand for Online Casinos and Gambling, with Player Tracking Holding a Major Share

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The “Global Casino Management System (CMS) Market 2023-2030” report has been added to ResearchAndMarkets’s offering.

The global CMS market is anticipated to grow at a considerable CAGR of 17.6% during the forecast period. The market growth is attributed to factors such as increasing demand of online casinos and gambling. It is anticipated that, in the coming years consumers’ interest towards online casinos and gambling will continue to expand.

Consumers have engaged themselves in online gambling due to its easy availability for the purpose of enjoying games in their preferred environment and Individuals can log in at any time they want. They offer a wide range of online casino and gambling games such as, jackpot guru, windaddy, bigbaazi, casibee, lucky spins.

For Instance, in March 2023 BetMGM has announced the launch of the Wheel of Fortune Online Casino in partnership with IGT Wheel of Fortune, along with additional themed games and features.

Segmental Outlook

The global CMS market is segmented based on its components, applications and end-users. Based on its components, the market is segmented into solution, service, consulting, deployment and integration, support and maintenance. Based on the applications, the market is segmented into accounting, security and surveillance, player tracking, marketing and promotions, gaming analytics, and others. Further more, based on end-users, the market is segmented into small casino, medium casino, and large casino.

Among the application, the security, and surveillance sub-segment is expected to exhibit significant growth, owing to the increased security concerns due to the increased influx of people to casinos such as, plenty of security, reputational, and financial risks can be eliminated with increased security and risk assessment.

Player Tracking Sub-Segment Holds a Major Market Share

Among the application segment, the player tracking sub-segment is anticipated to register significant growth for the forecast period. The growth of player tracking sub-segment is expected to experience significant growth globally, owing to the growing popularity of online gaming. The casino management system enables the casino to better monitor the behaviors of its customers. It effectively keeps track of a player’s activity on the gaming table by documenting the device the player is paying on, and for how long and it dominates the number of wins and losses that have occurred.

For Instance, in August 2022, Table Trac, Inc. announces has announced the binding of an agreement for implementing the CasinoTrac Management System at both the bighorn casino and the longhorn casino in Las Vegas, Nevada. This provides management with an exact understanding of the sorts of machine consumers used to like gaming.

Regional Outlooks

The global CMS market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the North American region is anticipated to grow at a significant rate over the forecast period, owing to the prevalence of CMS industry can be attributed to the growth of experienced technologies, increasing software implementation, and the region’s significant acceptance of casinos.

Asia-Pacific Expected to Hold a Prominent Share

The Asia-Pacific region is expected to be the most rapidly developing region owing to the growth of casinos are gaining social acceptance, and the number of casinos rising economies such as China and India. The casino management system is predicted to rise due to increased legalization and an increased the number of gaining organizations, and gaming establishment in gaming property such as casino, hotel , and resort that offers a variety of games or betting that requires a legal license.

Market Players Outlook

The major companies serving the global CMS market include Casinoflex Systems International Ltd, , Ensico CMS D.O.O, Hconn Inc, International Game Technology PLC IGT, Table Trac, Inc, and others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.

For Instance, in November 2022, Table Trac Inc has announced it will be in charge of providing its Casino Management System Casino Trac to the Golden Buffalo Casino and Motel located in Lower Brule, South Dakota. They meant to automate as well as monitor the operation of casinos and the system is a versatile product that is suited to a variety of gaming and entertainment center environments. The company also allows the casinos to provide accounting and player club services.

The report covers:

  • Market value data analysis of 2022 and forecast to 2030
  • Annualized market revenues ($ million) for each market segment
  • Country-wise analysis of major geographical regions
  • Key companies operating in the global casino management system (CMS) market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future
  • Analysis of market-entry and market expansion strategies
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

A selection of companies profiled in this report includes:

  • Bluberi Gaming Technologies Inc.
  • Casinoflex Systems International Ltd.
  • Delta Casino Systems
  • Ensico CMS D.O.O
  • Hconn Inc.
  • International Game Technology PLC IGT
  • Konami Group Corp.
  • Lodging and Gaming Systems Inc.
  • Micros Systems Inc.
  • Next-Level Security Systems Inc.
  • Novomatic AG
  • Playtech PLC
  • Table Trac, Inc.
  • TCS John Huxley Ltd.
  • Win Technologies Ltd.

Industry News

SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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Industry News

Kindred’s Share of Revenue from High-risk Players Shows Slight Increase

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Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.

“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.

“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.

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PENN Entertainment Names Aaron LaBerge as Chief Technology Officer

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PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.

In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.

Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.

“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.

“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.

Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.

Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.

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