eSports
EXCEL ESPORTS PARTNERS WITH SYBR TO LAUNCH GAMING CHAIR RANG
The British esports org and new brand from The Senator Group come together to elevate competitive gaming comfort and performance
Excel Esports, a pioneering name in the British competitive gaming scene, is excited to announce its partnership with Sybr, the revolutionary gaming chair brand launched by The Senator Group. This strategic collaboration marks a significant step towards enhancing the gaming experience for both players and enthusiasts alike.
The Senator Group, a renowned leader in the field of furniture manufacturing, brings decades of expertise and innovation to the table. With a legacy of crafting high-quality furniture solutions for various sectors, The Senator Group’s foray into the gaming industry with Sybr showcases their commitment to excellence across diverse markets.
Sybr’s gaming chairs, designed with precision and passion, combine cutting-edge ergonomics with sleek aesthetics. The Senator Group’s extensive experience in creating comfortable and functional furniture aligns perfectly with the demands of the gaming community.
The ergonomic design of Sybr gaming chairs presents an opportunity for esports athletes and enthusiasts to elevate their competitive level. By focusing on posture, comfort, and support, these chairs have the potential to enhance players’ focus and endurance during intense gaming sessions. With Excel Esports’ dedication to achieving peak performance and Sybr’s commitment to delivering top-notch quality, this partnership is set to redefine the standards of gaming comfort.
Shahin Rasti, Head of Partnerships at Excel Esports, expressed his excitement: “Collaborating with Sybr is an exciting step forward for Excel Esports. As we strive to provide the best training and competitive environment for our players, Sybr’s ergonomic gaming chairs will play a pivotal role in enhancing their performance. This partnership underlines our commitment to excellence and innovation.”
Paul Hobson, Product & Design Director at The Senator Group and Creator of Sybr, added: “Sybr was born out of a passion for delivering unparalleled comfort and support to gamers. With our expertise in furniture design and manufacturing, we’re thrilled to partner with Excel Esports, an organisation that shares our vision for pushing the boundaries in the gaming industry. Our chairs are meticulously crafted to empower players and enthusiasts to reach new levels of focus and performance.”[BV1] [ph2]
Excel Esports, recognized as a trailblazer in the British gaming scene, shares a common vision with Sybr: to empower gamers to reach their highest potential. This 12-month collaboration will see Excel Esports integrate Sybr’s premium gaming chairs into its training facilities, giving its players an edge as they prepare for global esports competitions.
As a new brand in the gaming market, Excel Esports is dedicated to supporting Sybr’s growth in the industry. By endorsing and utilizing Sybr’s gaming chairs, Excel Esports contributes to introducing the brand to a broader audience, helping to establish Sybr asa premier choice for comfort and performance.
The Sybr chair will officially launch on 2nd October 2023. However, attendees of Insomnia 71 can get an exclusive sneak peek at the Sybr stand on the 8th, 9th, and 10th of September 2023 at the NEC, Birmingham. The brand will also be running giveaway competitions throughout the weekend.
Sybr joins a string of high-profile partners at Excel Esports including landmark partnerships with JD Sports, HSBC UK, Sony INZONE, PC SPECIALIST and a long-standing collaboration with EE.
Excel Esports has made several other exciting announcements recently, including the reveal of the Power-Up Program in collaboration with EE, a ground-breaking VALORANT talent development program set to push gender boundaries and provide women in the UK with gaming opportunities and a chance to seek a career in esports.
eSports
North Star Network acquires Um Dois Esportes
North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.
Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.
North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
eSports
GIANTX Promotes LVP Superliga Toplaner Th3Antonio to the League of Legends EMEA Championship Roster
Today, GIANTX is excited to announce an update to its LEC competitive roster. Antonio”Th3Antonio” Espinosa Bejarano is recognised as one of the most successful LVP Superliga players in the history of GIANTX, and he has now reached a pivotal moment in his career to compete in the League of Legends EMEA Championship (LEC).
The LEC is the most important League of Legends competition in Europe and one of the most relevant in the international esports scene. The Barcelona-born ‘toplaner’ will be part of the lineup kicking off the LEC Summer split season in Berlin, which starts in June. As the community quotes; ‘Th3LEC’ is finally a reality.
Commenting on his new role, Th3Antonio said:
“This is the dream I’ve been working towards since I entered esports. I always wanted to compete at the highest level to face the best, and finally, I have this opportunity. I never stopped striving, and thanks to that and the work we’ve done together with all my teammates, we’ve achieved great things in Spain, but the LEC has always been my ultimate goal. Going to the LEC with my lifelong club, GIANTX, is a double dream. Everyone knows what GIANTX means to me”.
Sports Director at GIANTX, David Alonso, added:
“Th3Antonio deserves this opportunity, both in recognition of the level he’s at and all the work he has put in over the past few years. We are convinced of this decision and that he will give everything to succeed in the LEC. He has always been characterised by sacrificing himself for others, and lately, he has taken a step forward by leading in crucial moments, a clear sign of his maturity as a player”.
Having joined at a young age in 2017, Antonio ‘Th3Antonio’ Espinosa has become one of the most decorated players of the LVP Superliga and of GIANTX history. During his time with the team, he has won four Superliga titles, two Iberian Cups, one Copa, and has reached an EMEA Masters final, as well as other national competitions.
The decision to promote Th3Antonio reflects GIANTX’s need to implement changes following the results of the LEC Winter and Spring split seasons. In both splits, the team fell short in the first round of playoffs. The Summer split season is the main shot at Worlds for all teams, and the aim of the club was to make the necessary changes to achieve this goal. After a period of reflection and numerous trials, Th3Antonio has been chosen for the toplaner position.
eSports
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
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