Latest News
Sporting Risk launches hat-trick of Same Game Multis products
Sporting Risk, the experts in Betting, Forecasting and Analytics in Sport, has launched a hat-trick of Same Game Multis (SGMs) products to enhance customer engagement with this key sportsbook feature, and in turn drive operator revenues.
Sporting Risk’s SGMs, also known as Betbuilders, are augmented with real-time insights to help customers make informed decisions. Meanwhile the combinations include proprietary player and team stats markets that help operators stand out from their competitors. Increased depth of the offering means operators can localise for customers in specific regions that have not been well served in the past.
The three products now available are Pre-canned SGMs, BetSlip+1 and Sporting Risk’s Betbuilder CoPilot. The first of these is algorithmically designed to provide recommendations for the most interesting market combinations in the context of each specific match. The second product, BetSlip+1, encourages customers who usually make single selections to consider exploring longer combinations. It accomplishes this by providing supporting reasons for the next most interesting markets that could be combined. Lastly, Sporting Risk’s Betbuilder CoPilot guides customers through the market selection process. It offers bespoke suggestions at each stage to streamline decision-making, minimise clicks, and boost overall customer satisfaction.
Andy Phillips, SportingRisk.com CCO, commented: “Our state-of-the-art SGM platform goes beyond the current best in class offering by using statistical insights to select the combinations and presenting customers with that context. Then we add a huge range of proprietary player markets and deeper league coverage to the mix to give operators the most engaging version of this key product.”
Latest News
Genius Sports Launches FANHub, World’s First Advertising & Activation Platform to Reach & Engage Sports Fans
Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans.
Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and NCAA, Genius Sports created FANHub to give marketers an easy-to-use platform, which combines programmatic and social media buying capabilities built with a sports-first mentality.
“Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision,” says Josh Linforth, CRO at Genius Sports. “Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”
The FANHub platform includes the following core features:
- Fan-First Audiences. Safely integrate 1st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports identity graph, FANHub ID.
- Curated and Exclusive Premium Inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH.
- Bidding & Insights. Monitor performance with customizable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
- Dynamic Creative Optimization. Scale your campaigns with display and video creative that instantly integrates Genius Sports play-by-play data and fan preferences.
“Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences,” said Manny Puentes, GM of advertising at Genius Sports and board member on the IAB Tech Lab. “FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”
Latest News
1spin4win joins forces with SoftGamings to bring classic slots to new markets
1spin4win, a fast-growing slot games provider, is excited to announce a new partnership with SoftGamings, a leading B2B casino platform provider and gaming systems aggregator.
This collaboration signifies a major leap forward for 1spin4win, expanding the studio’s global footprint. Through SoftGamings’ platform, a wider audience will now have access to 1spin4win’s growing collection of over 100 classic slot games. With more than three new releases every month and a solid client base of 400+ operators, 1spin4win is poised to further strengthen its presence in the iGaming industry.
SoftGamings is well known for its versatile iGaming solutions, including Turnkey and White Label platforms, Self-Service solutions, and Bitcoin casino options. Their platform offers an advanced loyalty system, gamification features, and customization options, providing operators with everything they need to offer a world-class gaming experience. Now, 1spin4win’s slots are integrated into the SoftGamings platform, expanding its availability to a larger network of operators and players.
Tanya Pisarchuk, Sales Manager at 1spin4win, commented: “Partnering with SoftGamings will help us grow into new markets and reach more players. We’re truly excited that this collaboration will make it easier for online casinos to bring our classic and well-balanced games to their users.”
Anna Kiselova, Head of Partnerships at SoftGamings, added: “Our platform is growing with the addition of 1spin4win’s classic slots, now available through the SoftGamings API. This partnership is part of our mission to bring the best gaming experiences to our clients. 1spin4win offers a mix of traditional fruit and themed slots with bonuses and solid RTPs, and we’re excited to offer their games as part of our ever-expanding catalog.”
Industry Awards
Gabby Logan completes William Hill Sports Book of the Year Award 2024 judging panel
The most prestigious literary prize in the sporting world, the William Hill Sports Book of the Year Award, has announced its esteemed judging panel for this year’s competition – with leading broadcaster Gabby Logan joining the line-up.
The William Hill Sports Book of the Year Award was established in 1989 and recognises outstanding writing across a wide range of genres within the sporting world and has earnt its reputation as one of the most coveted literary honours celebrating sports writers worldwide. Gabby joins Alyson Rudd, Dame Heather Rabbatts, Michelle Walder, Mark Lawson and Clarke Carlisle, who all return from last year’s panel and will select the William Hill Sports Book of the Year shortlist and ultimately crown the Award’s 36th winner.
Former gymnast and esteemed television and radio presenter Gabby Logan joins as a judge for the first time. Having presented various high-profile sporting events across multiple disciplines such as the Olympics, the World Cup, the European Championship and BBC’s Sports Personality of the Year, Gabby is extremely well-versed in all things sport and, as a former athlete herself, brings a wealth of knowledge and experience to this year’s panel, having also released her own memoir, “The First Half”, last year.
Alyson Rudd, award-winning sports journalist at The Times, returns to lead the panel as Chair for the sixth year in a row. Alyson has authored two sports books herself alongside two novels, is a qualified football coach and referee and has extensive experience in the field to make her an ideal choice to guide the panel in their quest to identify the finest sports book of the year yet again.
Dame Heather Rabbatts returns as a judge for the second time, bringing her considerable expertise to the panel. Renowned for her groundbreaking tenure as the first female Director of the Football Association, she has been instrumental in catalysing change within the sports industry. With her deep insight into the sports landscape, she offers value and proficiency to this year’s judging panel.
Michelle Walder, a non-executive board member at Brighton and Hove Albion FC and chair of their Women’s team, resumes her role as a judge for the third consecutive year. Since 2004, she has successfully operated her own business focusing on leadership and coaching and, with extensive experience in the sporting sector, Michelle brings invaluable insight to the task of whittling down this year’s nominees into the final shortlist and ultimately the crowning of this year’s winner.
Broadcaster, writer, and journalist Mark Lawson rejoins the panel this year. As a theatre critic for The Tablet, as well as being a critic and feature writer for The Guardian, his expertise in storytelling bolsters the panel’s assets by bringing an additional facet to their existing strengths. With six books of his own, Mark has expressed his admiration for the William Hill Sports Book of the Year Award, describing being a judge as one of his top ambitions in sports.
Completing the lineup of judges is Clarke Carlisle, having transitioned from football to becoming a prominent broadcaster, his perspective as a former athlete-turned-commentator adds a distinctive angle to the judging panel. With nearly two decades of experience in football across all four professional English divisions, Clarke brings a profound understanding of the sport’s intricacies. As a regular football pundit and co-commentator, his insights into the sporting world are invaluable during the selection process. While Clarke made his debut as a judge back in 2012, he temporarily stepped down in 2013 to pen his autobiography, “A Footballer’s Life”, which earned a place on the 2014 longlist for the Award.
The judges will whittle down the longlist throughout the month into a final shortlist which will be announced on 31st October. The official awards ceremony will take place on 19th November in which the winner will be announced. The author will receive both the coveted William Hill Sports Book of the Year trophy as well as £30,000 in cash, whilst the rest of the shortlisted authors will receive a leather-bound copy of their book along with £3,000 in cash each.
Lee Phelps, spokesperson for William Hill, said: “We’re delighted to announce we’ve got a host of familiar faces returning to the judging panel for this year’s edition of the William Hill Sports Book of the Year Award, the 36th renewal of our prestigious literary prize – with brand new judge, Gabby Logan, joining the line-up.
“We’re extremely excited to welcome Gabby to the panel and we have no doubt she’ll bring her renowned sports knowledge and industry experience to the table when selecting which books make the shortlist alongside the rest of the judges. We’re also happy to confirm that Alyson Rudd returns for the sixth year running as Chair of the judging panel to guide them throughout the process.
“Dame Heather Rabbatts, Michelle Walder, Mark Lawson and Clarke Carlisle have all been confirmed as returning judges. I sat in on the judging last year and it’s a fascinating and robust process. The six-strong panel will all be putting their heads together to sift through this year’s entries in order to whittle them down into a shortlist and ultimately decide whose book is deserving of the big prize come the Awards Ceremony later this year.”
Alyson Rudd, Chair of the judging panel, said: “I am excited as ever to return as the Chair of Judging for the William Hill Sports Book of the Year Award 2024. This is my sixth year being the Chair of the panel and I can’t wait to explore more of what the world of sports books has to offer. I love literary awards and because I work in sport, this competition is perfect.
“The Award celebrates the power of storytelling and, whilst sport is a huge field, entries are quite intimate and stories very personal so to be leading our diverse panel of judges as we read these exceptional stories yet again is a huge honour.
“I keep coming back year after year because the standard has improved. In this competition we want to see good writing, writing that stirs the soul and, regardless of the subject matter, would stand in competition with any other genre. I keep coming back because it keeps getting better.”
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