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British Bookmakers Set to Make Record Contribution for Rights to Show Horse Racing

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British bookmakers are on track to make a record contribution to horse racing next year – with the bill for media rights forecast to increase by nearly £30m.

The Betting and Gaming Council’s five biggest members for horse race betting, Entain, Flutter, bet365, 888/William Hill and Betfred, expect to see a record cost increase to broadcast races.

In 2022, BGC members paid £270.1m for the rights to live stream races for customers and show them in bookmakers.

But that cost is forecast to rise to £285.3m this year, an increase of 5.6%, with members estimating a further increase to £315.2m in 2024, a further bump of 10.5%.

The combined increase for media rights costs is now expected to rise by 16.7% between 2022 and 2024.

The figures are based on data supplied by the Betting and Gaming Council’s five biggest members for horse race betting, then adjusted to include smaller operators, who must also pay for media rights.

Michael Dugher, CEO of Betting and Gaming Council, said: “BGC members are already making a record contribution to horse racing and these figures show that is only going to increase.

“This comes despite a reduction in betting turnover on racing in the last five years and a worrying decline in participation in horse race betting overall.

“Horse racing remains a hugely important, world-leading sport, enjoyed by millions of fans and like the betting industry it continues to support large numbers of jobs.

“I know racing is trying to modernise and reach out to new fans, while also trying to bounce back from the Covid pandemic and deal with some difficult economic headwinds, plus deal with the hit on its funding caused by the Government. The betting industry is dealing with many of the same pressures on our revenues and costs.

“The BGC and our members remain fully committed to working together with the leadership of the sport, including the BHA and others, to ensure a better future for racing. But the fact that we are making a record and growing contribution to the sport cannot be ignored.”

The forecast costs come after the BGC announced their members directly contributed £384m to British horse racing last year in levy, media rights and sponsorship deals.

These figures showed an increase on previous estimates for the regulated sector’s contribution, which had placed it at around £350m a year.

In addition, bookmakers spent £125m on marketing to promote racing and betting through advertisements and partnerships, which helps secure vital terrestrial coverage of the sport and raise revenue for print newspaper titles.

As well as the increased costs for media rights, levy payments are projected to be £99m in 2022/2023, according to the Horserace Betting Levy Board.

This record investment also enabled horse racing to use some of these revenues to deliver record prize money of £179.3m in 2022.

Horse racing is the second biggest sport in the UK, second only to football, with more than five million people attending around 1400 fixtures annually across 59 racecourses.

However, its popularity is in decline. In 2007, 17% of the population participated in horse race betting in the previous year, but that fell to 10% in 2018.

Meanwhile football overtook horse racing betting around the same time between 2017/2018.

The Department for Culture, Media and Sport has committed to reviewing the Horseracing Levy by next year.

The Horseracing Levy, which is administered by the Horserace Betting Levy Board, goes towards improving the sport, breeding and boosting veterinary care.

Betting operators are working closely with the British Horseracing Authority and racing stakeholders on much needed reforms to the fixture list and race programme which should increase commercial returns from the levy and media rights.

The regulated betting industry fully supports this once-in-a-generation opportunity to modernise horse racing so it can realise its full commercial potential.

The BGC is also working closely with the government on the proposed reforms from the White Paper to ensure those who enjoy betting can continue to do so without unnecessary intrusion, while introducing improved safeguards for the minority who struggle.

Betting shops currently support around 42,000 jobs, contribute £1bn a year in tax to the Treasury and another £60m in business rates to local councils.

The wider regulated betting and gaming industry contributes £7.1bn to the economy, generates £4.2bn in tax and supports 110,000 jobs.

In April DCMS unveiled the Government’s new White Paper on gambling reform, including a number of key measures the BGC had campaigned for.

Those included a new mandatory Ombudsman for the regulated sector, enhanced spending checks online and a new mandatory levy to fund research, education and treatment to tackle gambling related harm and problem gambling.

Each month in Great Britain around 22.5m adults have a bet and the most recent Health Survey for England estimated that 0.4% of the adult population are problem gamblers.

Meanwhile the unsafe, unregulated gambling black market online is growing in the UK, with the numbers betting on these sites doubling in recent years, and the amount staked in the billions.

Endorphina Press Releases

Panda Strike: A New Oriental Game from Endorphina

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Panda Strike: A New Oriental Game from Endorphina
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On October 2nd, the casino software provider, Endorphina, released its newest slot game, Panda Strike, now available for play in most online casinos.

Panda Strike is a 5-reel, 4-row oriental slot with 40 fixed paylines. Set in a small Chinese town, the slot encourages players to master concentration and self-discipline, leading them to face the legendary panda, a master of the martial arts.

Do you have what it takes to impress the master?

When spinning on Panda Strike, players will encounter symbols like dragons, Yin and Yang symbols, and various weapons. Furthermore, the slot features Expanding Wilds, Multipliers, Free Games, and the Classic Risk Game, included in almost every Endorphina game. However, there are a few games, such as Diamond Vapor, where the Risk Game doesn’t follow the classic format.

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Swintt joins the winning legion in Hidden Treasures of Rome

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They say Rome wasn’t built in a day, but in Swintt’s all-new slot sensation, Hidden Treasures of Rome, players’ fortunes can certainly be built up in seconds thanks to the presence of Free Spins, a rewarding tumble feature and random multipliers that offer a maximum payout of up to 5,000x the stated win.

Played out across an expanded 6×5 reel set that features jewels, crowns and Roman insignia among its unique symbols, Hidden Treasures of Rome differs from other cluster pay slots in that players only need to land eight or more matching icons in any position to start a winning cascade.

When they do, new symbols will descend from above to fill the vacated spaces, with random multipliers also possibly dropping into view to further boost their prizes. Indeed, whenever one or more multipliers appear, all regular wins will be boosted by their combined values – with the maximum multiplier of 500x potentially creating top prizes of up to 5,000x players’ selected stake.

This rewarding bonus mechanic is then kicked up a notch in the game’s Free Spins feature, which can be activated either by landing four or more scatter symbols or by using the “Buy Feature” button to access it directly. In either case, players will be awarded 15 Free Spins, with multipliers now being stored to the right of the reels to boost any future wins that arrive throughout the spins.

In practice, this means that whenever a multiplier win occurs during Free Spins, the combined value of all visible multipliers will be saved and the total amount will then be re-applied when the next multiplier win occurs. This way, any multipliers that are gathered early on can quickly add up to colossal wins in the feature; and landing four more scatters will also add an extra five Free Spins.

David Mann, Chief Executive Officer at Swintt, said: “Get ready to experience the full glory of the Roman Empire in Hidden Treasures of Rome – the new, action-packed tumbling reels slot from Swintt where the maximum payout can shoot up to 5,000x.

“Also boasting an exciting Free Spins feature where all collected bonuses are stored and added to subsequent multiplier wins time and time again, the game has all the makings of an historic classic and we’d really encourage players to give it a spin and join Swintt’s winning legion today!”

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GR8 Tech releases Visibility Rules – Geo-Specific Filters Extension to enhance client growth

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To support the growth of our clients in different GEOs, GR8 Tech is happy to release the Visibility Rules – Geo Specific Filters extension. Visibility Rules provides a flexible UX management tool to provide better payment option conditions in the GR8 Tech Payment Gateway according to configured player specific parameters, segments or traffic type. This innovative release underscores GR8 Tech’s commitment to providing tailored solutions that enhance the user experience and Increase payment conversion rates in specific geos to directly enhance overall GGR for Operators.

This strategic upgrade includes the following powerful new filters:

Registration Country: Clients can define payment groups based on specific player registration countries, ensuring that payment options align with regional needs.

Client Original Currency: This feature allows clients to specify payment groups based on the original currencies used by players in their projects, enhancing financial fluidity.

User Verification Status: Now, verified and non-verified users can receive distinct sets of payment groups, allowing for a more customized experience.

Session Device Agent: Clients can target payment groups specifically set to individual devices, optimizing user interface interactions.

Payment methods appearance can be based on the user parameters, such as: Days past player registration, Specific player ID, Paid vs. organic traffic, Specific marketing traffic source tags assigned to players, AMS segments assigned to players, Registration country, Verification status, Specific device agent used and Player currencies.

Additionally, clients will experience improved acceptance rates and player metrics, facilitated by a straightforward management tool for adjusting payment methods availability and overall UX approach, based on configurable conditions. This empowers clients to effectively segregate players according to their verification status, currency, and registration country, all within moments. In an ever-evolving digital landscape, maintaining the integrity of payment methods is paramount. GR8 Tech’s new features allow for enhanced anti-fraud capabilities, providing clients the ability to secure payment options for users defined by session device agents—simply by creating or extending rules. With the launch of the Visibility Rules – Geo-Specific Filters Extension, GR8 Tech provides a powerful tool to take over the control over the payments UX according to the clients needs.

 

 

 

 

 

 

 

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