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ESA Gaming celebrates Serbia debut with MaxBet launch

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ESA Gaming celebrates Serbia debut with MaxBet launch
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ESA Gaming, the innovative games provider, has taken its content live with MaxBet in Serbia, with the partnership marking the company’s entry into the country.

Serbian players can now enjoy ESA Gaming’s diverse portfolio of non-traditional casino games, including popular crash and mine titles.

Player favourites include high-performing EasySwipe™ content such as Pirate Mine, Goal Mine, and Dragon Mine, with new slot games developed by the provider to be added soon.

The launch with market leading MaxBet marks another milestone for ESA Gaming as it adds an additional jurisdiction to the list of countries where players can access the growing content portfolio.

MaxBet stands as Serbia’s second biggest sports betting and gaming operator with an approximate 20% online share. Recently, Flutter Entertainment acquired an initial 51% share in the company.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.

“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”

Vukašin Marelj, Head of Online Casino at MaxBet, said: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.

“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”

Balkans

Anakatech Incorporates GameArt’s High-Quality Slot Titles into Cutting-Edge Platform

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Anakatech, a developer of platforms and comprehensive solutions for the iGaming sector, has entered into a partnership with GameArt, a developer of high-quality HTML5 slot games for both online and land-based casino operators. As per the deal, GameArt’s games are now integrated on Anakatech’s gaming platform.

Anakatech offers complete casino solutions with a portfolio of innovative online and mobile games. Through this collaboration, Anakatech enhances its platform by integrating GameArt’s exceptional games, further enriching the gaming experience for its partners and players alike.

Yauheni Charniuk, Account Manager at GameArt, said: “We are delighted to partner with Anakatech as this collaboration enables us to bring our high-quality online slot games to Anakatech’s partners and clients. We look forward to many years of working together!”

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Balkans

Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin

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Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
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Hacksaw Gaming and the swiftly up and coming Alphawin solidify their new partnership with the launch of 12 of Hacksaw’s top picks on their site.

As of the 10th of April, Alphawin’s players will be able to enjoy the likes of Chaos Crew, Wanted Dead or a Wild, RIP City and many others. Set to be a hit amongst Alphawin users in Bulgaria, we are anticipating the launch of even more of our fan favourite games in the near future. In a market that has been dominated by local well-known brands for a while, we look forward to seeing how Hacksaw games make waves with Alphawin’s players.

Founded in 2007, Alphabet Gaming now has a sizable network of over 10 land-based casinos and has easily been named one of the region’s industry leaders with its growth. Moving and adapting with the evolution of online gaming, they established Alphawin in 2021. They currently boast one of the largest online casino portfolios in the region, featuring 27 slots and 6 live casino providers. With hopes to add more before the close of 2024, the future is looking like a bright one for Alphawin.

“We are very excited to start our partnership with Hacksaw Gaming.” Alphawin’s spokesperson stated that “the company offers an innovative and unique take on the concept of casino gaming and is an excellent fit for us!”

Set for star positioning, Hacksaw Gaming’s games will see the spotlight in the initial launch with banners, targeted ads and top lobby positions. CEO Marcus Cordes shares Alphawin’s positive outlook on the partnership – “Another strong collaboration under our belts! We’re absolutely sure that the avid Alphawin players will enjoy our artistic visuals and enticing bonus features of our most loved games. With of course plans to expand the Hacksaw portfolio in the future”

As both parties broaden their horizons and look onwards, what do we foresee? Well, we see Hacksaw Gaming and Alphawin, a truly prime pairing.

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Balkans

ESA Gaming unveils Balkan Bet collaboration

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ESA Gaming unveils Balkan Bet collaboration
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ESA Gaming, the innovative games provider, has further boosted its footprint in Serbia after partnering with Balkan Bet.

The leading regional operator now has access to an expansive array of captivating casino games and slot titles from ESA Gaming, encompassing new video slot releases Candy Drops and Tiki Stacks, alongside the thrilling crash game Big Fish Bonanza.

Balkan Bet launched its online platform in 2016 and provides its customers with a broad selection of casino games and sports betting options.

This latest collaboration marks yet another significant stride for ESA Gaming, adding to several recent partnerships that highlight the company’s strategic plans to broaden its global reach.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “This collaboration underscores our commitment to expanding our reach and providing unparalleled gaming experiences to players across the Balkan region.

“With a strong local presence in Serbia, we are delighted to see our titles go live with local partners, and we are confident that Balkan Bet customers will love our releases.”

Nikola Popović, Online Slot Product Manager at Balkan Bet, added: “We’re excited to take ESA Gaming’s captivating portfolio live on our platform, presenting a dynamic range of content.

“As we strive to continually enhance our offerings to meet player demands, ESA Gaming’s innovative approach promises to elevate our customer’s experience.”

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