Affiliate Industry
First Look Games adds Reflex Gaming to its platform
Studio ramps up game promotion via award-winning platform that directly connects developers and affiliates
Reflex Gaming has become the latest developer to get serious about game promotion after joining First Look Games, the powerful and sophisticated platform that directly connects studios and affiliates.
As a fully paid-up member of First Look Games, Reflex Gaming gains access to a brandable library where it can upload information and assets for each of its titles which can then be accessed by a network of approved affiliates.
Reflex Gaming can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.
Reflex Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.
This allows affiliates to create content ahead of time, building hype around the title before it hits the market. This is something Reflex Gaming will do with its latest game, 8 Balls of Fire.
8 Balls of Fire takes players to the South Pacific and to the tiny island of Pyro Tiki where they can discover a closely held secret – a volcano that can deliver massive wins. The game is set across six reels and three rows with 20 paylines active and comes packed with features such as Free Spins, Fire Ball Link (a hold and spin bonus), Multipliers, a Pot Pick bonus and more.
Elliott Resnick of First Look Games, said: “We are delighted to add Reflex Gaming to our growing lineup of renowned studios looking to leverage the power of affiliates and promote their titles to the widest possible player audience.
“The First Look Games platform has been designed to allow them to do this with ease while ensuring assets are stored securely.
“Given the high level of competition among studios and the sheer number of titles players have to choose from, engaging with the player community via affiliates is proven to boost awareness of a studio and ultimately participation with its games.”
Mat Ingram, CPO at Reflex Gaming added: “We have an exciting game launch schedule, and the First Look Games collaboration will help us to expand our affiliate offering globally.
“As an omni-channel game studio with a presence in both the online and retail markets, our games are accessible to a wide audience. This cross-platform availability ensures that players become increasingly acquainted with our titles. This partnership will enable us to maximise our reach to a wider player audience.”
Affiliate Industry
QiH Group CEO Jamie Walters supports London move for iGB L!VE and iGB Affiliate Awards
As the international igaming industry prepares for the July 2025 relocation of iGB L!VE to London, show organisers have received another endorsement of the decision to pair the industry’s fastest growing Tier 1 online gaming expo with the iGB Affiliate Awards – the most respected celebration of excellence on the industry calendar.
Following on from the announcement by Richard Moffat, Chief Executive of OLBG, that the company would be supporting iGB L!VE and the iGB Affiliate Awards with its “biggest ever presence at a conference” Jamie Walters, CEO of QiH Group confirmed his support, stating: “Since QiH entered the iGaming affiliate marketplace a decade ago, industry awards and events have been a huge part of our success as a company – both in making meaningful and lasting connections and in discovering new and inventive industry game-changers.
“While Barcelona is a fine city with many merits, I think the continuity provided by the iGB Affiliate Awards remaining in London and running alongside iGB L!VE will maintain the consistent prestige attached to the event. We look forward to attending and seeing everyone there!”
Naomi Barton, iGB Events’ Global Portfolio Director, said: “The decision to run the Awards as part of the iGB L!VE experience was made in collaboration with key igaming and affiliate stakeholders, and I am delighted that it has been so warmly welcomed by the affiliate community.”
She added: “iGB L!VE’s relocation to London, a city that many regard as being the most influential market in the igaming industry,
will provide visitors and exhibitors with access to new markets, new growth opportunities and new partnerships.
“With an industry that’s growing at an exponential rate it’s imperative that we scale ahead of the market. By moving iGB L!VE and the iGB Affiliate Awards to ExCeL London we will be able to attract more of the people who are most critical to the future development of the igaming industry.”
Affiliate Industry
ReferOn Heading to SBC Lisbon to Share the Latest Insights and Platform Improvements
ReferOn will be represented by Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, at the upcoming SBC Summit in Lisbon from September 24 to 26 2024.
The team recently unveiled several technical and QoL updates to the platform, including improving postback updates, reworking tables and implementing AWS accounts.
At SBC Lisbon, Alexia and David will announce ReferOn’s Q4 updates and walk attendees through the platform’s offerings. By the end of the year, the team plans to implement additions to reporting and data management, improve admin functionality and role management, and add QoL changes such as bulk edits. Visit Stand F430 for more information on these updates.
These system improvements follow two successful ReferOn Insights webinars, during which the team met with operators and affiliates. Following the sessions, attendees had the opportunity to ask questions and share feedback. This approach illustrates one of ReferOn’s core values: two-way communication and its commitment to regularly collaborating with partners to enhance the platform.
When asked for a comment on ReferOn’s participation at SBC Lisbon, Alexia Gauci said, “ReferOn’s participation at SBC Lisbon is an excellent opportunity for further expansion in the industry. Events like these are pivotal for growth and innovation. We’re also very excited to attend the SBC Awards 2024, where we hope to take first place in our respective category.”
ReferOn has been shortlisted for an award at the prestigious SBC Awards 2024 for the “Acquisition and Retention Partner” category. This shortlisting highlights ReferOn’s continued commitment to improving its tools and creating a comprehensive platform for operators and affiliates.
To learn more about ReferOn’s cutting-edge affiliate management system, join Alexia Gauci and David Harris at SBC Lisbon, Stand F430, from September 24 – 26. Book a meeting via our website.
Affiliate Industry
Casino Guru shortlisted in 2 categories for EGR Operator Awards
EGR has revealed the shortlists for the EGR Operator Awards nominating Casino Guru in two categories, “Affiliate of the Year” and “Casino Affiliate.”
Being shortlisted for these prestigious awards highlights Casino Guru’s unwavering effort to build one of the world’s most comprehensive and complete database of casino websites.
The honor of competing against some of the industry’s biggest companies demonstrates Casino Guru’s unfaltering commitment to upholding the best standards as an affiliate company, which focuses on data-driven, fact-checked, and human reviews, as part of a growing database, running in the thousands.
Another integral part of the Casino Guru operations is the website’s commitment to Responsible Gambling and raising safer gambling practices in the industry through the company’s dedicated Gamtegrity platform. Gamtegrity is a multi-faceted effort that naturally underpins Casino Guru’s efforts in providing players and professionals with a better understanding of the pitfalls commonly associated with gambling.
Casino Guru Head of Content Maros Gasparik said: “We are committed to raising the standards in terms of our own website and the value we bring to our visitors, but also in terms of the online gambling industry as a whole – making it better and safer for players. I believe the two nominations reflect these values, and we are always happy to see our efforts being acknowledged by reputable organizations such as EGR.”
The value proposition that Casino Guru builds does not stop with simply reviewing a casino. The process involves a comprehensive behind-the-scenes work where dedicated data teams revisit and review casinos in the library to ensure that the website brings the most up-to-date information that players will ever need to find out about a brand, accounting for local regulation, safer gambling practices, terms and conditions.
The team fastidiously examines each casino’s offer to ensure that it presents consumers with an easy and clear understanding of the value each brand stands to bring. This process is then repeated throughout the year to ensure that the allocated value under the Safety Index, Casino Guru’s advanced rating system, is always accurate.
Casino Guru has repeatedly upheld its core principles of equity, fairness, and transparency, helping players not just read reviews but also mediate issues with casinos. The Casino Guru’s Complaint Resolution Center has already achieved unprecedented success early in 2024, returning $4,905,200 up to July.
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