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SBC Summit Powers Onto Lisbon After Record 2023 Performance



SBC Summit Powers Onto Lisbon After Record 2023 Performance
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SBC Events has hailed the support of the global iGaming industry as the reason for a record-breaking 2023 edition of the SBC Summit Barcelona.

This year’s exhibition and conference drew an impressive crowd of around 15,000 attendees, a threefold increase from last year’s figures, solidifying its status as the industry’s fastest-growing event.

The post-event survey data revealed a Net Promoter Score of 49 for the event, highlighting SBC’s dedication to upholding high-quality standards, even in the face of substantial growth in attendance compared to the previous year.

The event kicked off with grandeur at the SBC Leaders Summit—an inaugural edition of the exclusive pre-event invite-only gathering that attracted 500 top-tier industry executives.

This full-day affair featured a wealth of conference content, including a keynote from Frank Abagnale, the man who inspired Steven Spielberg’s ‘Catch Me if You Can,’ networking opportunities, and a poker tournament.

A significant highlight of the event was the induction of Gustaf Hagman (CEO and Co-Founder, LeoVegas), Jordan Levin (CEO, OpenBet), Per Widerström (Incoming CEO, 888 Holdings – effective October 16, 2023), and Brigid Simmonds OBE (Chair, Betting and Gaming Council) into SBC’s Hall of Fame.

Taking place at Fira Barcelona Montjuic on 19-21 September, SBC Summit Barcelona boasted a massive 38,000 square metres show floor accommodating 350 exhibitors, marking a 175% increase as compared to the previous year.

Roger Redfearn-Tyrzyk, VP of Global Gaming at IDnow, provider of identity verification solutions and one of the exhibitors, said: “We are being treated as a partner, not just as a company that pays money to get services. We’re being taken to events and get introduced to people. SBC is a solution-finding partner for us.”

The 2023 show floor was effectively split into five zones denoting key areas of the industry: Sports Betting; Casino & iGaming; Affiliate, Media and Marketing; Payments & Compliance; and Emerging Tech. In addition, there was a designated ‘Festival area,’ which not only showcased exhibitors but also provided the perfect casual networking setting, featuring a sangria & tapas bar, an ice cream bar, a smoothie and juice bar and various other amenities.

The exhibition area was enriched by multiple networking zones, with the SBC Connect+ Lounge serving as a central meeting hub for delegates who had organised their meetings through the official event app. Noteworthy is the fact that the app included a lead assessment feature that saw active use, totalling 2,560 interactions.

When asked what sets SBC Summit Barcelona apart as an industry event, Sab Jhooti, Founder & CEO of investment firm Bonmoja, said: “It’s the community element. Whenever I come, I have the opportunity to meet the who’s who in this industry. Everybody you want to meet comes to this event, so I don’t really have to go anywhere else.”

Spanning seven stages, the comprehensive conference agenda delivered over 80 hours of content and offered insights from over 450 industry leaders. 89.4% of the speakers held C-level positions, while 63.7% represented operators, and 8.9% came from affiliates. The remaining 27.4% of speakers represented suppliers, associations, regulators, media, sports teams, and investors. With a total of 302 questions directed at the speakers on stage, the event adopted a more interactive approach.

Based on insights from SBC Connect+, it’s evident that the following five panels were the most sought-after by app users.

  • “Sports Betting’s Makeover: The Influence of Gamification, Streaming, and Stats”
  • “Affiliate Leaders Panel: Leading Partnerships in Emerging Markets”
  • “Sports & Sponsorship Landscape: Growth Markets and Partnerships”
  • “SBC Leaders: Exploring Global Growth Markets”
  • “Everything, Everywhere, All-of-the-Time: Managing Marketing, Tech & Compliance”

Highlighting the 2023 program were keynotes by Matthew Ball, a renowned metaverse expert and bestselling author, and Daniel Taylor, CEO of Flutter International. In the spirit of increased engagement, each day’s agenda in 2023 concluded with enlightening roundtable sessions — 30 in total — each dedicated to specific markets, verticals, or topics.

A distinctive highlight of SBC’s events, the First Pitch competition, designed to assist startups in bringing their innovative visions to life, announced its latest champion. SnapOdds, the victor of this competition, secured a coveted prize package worth over €60,000, which includes a two-day workshop experience in Tallinn, provided by competition sponsor Yolo Investments, among the list of prizes.

Marking its 10th-anniversary edition, the SBC Awards Ceremony unfolded in style at the iconic Caves Codorníu and recognised industry leaders across 39 featured categories. Hosting the event were the familiar face of SBC Awards, TV personality Kirsty Gallacher, and former professional football player turned manager, Clarence Seedorf, widely acknowledged as one of the greatest midfielders of this generation. The ceremony also featured a special guest appearance by Luis Figo, former World and European Footballer of the Year, who played for both FC Barcelona and Real Madrid and is the current brand ambassador of Digitain.

Thomas Carvalhaes, Managing Director of Brazilian operator VaiDeBob, said: “The quality and calibre of people attending is very impressive. I was on a podcast recently and they asked what my favourite event was. I said it’s SBC Summit Barcelona – for its relevance, for the people who are here and for giving us a sense of what’s about to come.”

Rasmus Sojmark, CEO and Founder of SBC said: “The Barcelona chapter for SBC came to a spectacular close. This event exceeded our wildest dreams as we worked tirelessly to make it the industry’s fastest-growing gathering. With 15,000 attendees filling the exhibition floor, this show will forever be a cherished part of SBC’s history. However, as you all probably know, we’re far from done. The success of this edition paves the way for an even more prosperous next edition. We can’t wait to welcome you all in Lisbon for SBC Summit 2024!”

In a significant development, SBC has announced the next edition of its renowned global flagship event, now rebranded as SBC Summit to underscore its worldwide prominence. The event is set to make its home at Lisbon’s Feira Internacional de Lisboa (FIL) on 24-26 September and is anticipated to occupy a vast area exceeding 100,000 square metres. Expecting a gathering of 25,000 attendees, the event will welcome a substantial 600 exhibitors and feature insights from 500 expert speakers.

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Playson adds award-winning portfolio to iGP’s content aggregation hub



Playson adds award-winning portfolio to iGP’s content aggregation hub
Reading Time: 2 minutes


Supplier to provide creative line-up of slots to the world’s leading operators

Playson, the fast-growing digital entertainment supplier, has secured a content partnership with iGaming technology provider iGP to offer its games in multiple jurisdictions under a Malta Gaming Authority (MGA) licence.

The agreement will see many of the studio’s player-favourites, including 3 Pots Riches: Hold and Win, Power Crown: Hold and Win and Coin Strike: Hold and Win, made available to iGP’s customers via the platform provider’s new centralised aggregation hub, iGaming Deck.

Creator and provider of iGaming solutions iGP was founded in 2016 and currently hosts more than 100 game providers. Its iGaming Deck provides a catalogue of more than 5,000 titles and a single API integration.

This strategic deal bolsters Playson’s top-tier position in key markets worldwide and broadens the reach of its growing portfolio, as it continues to unveil a packed roadmap for the year ahead.

Blanka Homor, Sales Director at Playson, said: “We are delighted to join forces with iGP to supply our vibrant slots to operators through its iGaming Deck.

“This partnership will invite further recognition for our portfolio, which continues to grow at a faster pace than ever. Our 2024 roadmap is jam-packed with a variety of game types and themes, which will be highly beneficial to iGP’s operator network looking to broaden their casino offering.”

Inesa Glazaite, CCO at iGP, said: “It makes sense for iGP to partner with other fast-growing iGaming companies like Playson. Our stable platform and the carefully crafted tech stack behind iGaming Deck, our cloud-based games aggregator, is the perfect home for Playson’s legendary slot games. Together, we’re set to help operators around the world reach their iGaming potential and deliver experiences their players will love. I’m looking forward to working with the Playson team and seeing the next wave of innovative games they bring to the table.”

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GGPoker Launches Exclusive WSOP Circuit UK Satellites Press Release



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GGPoker, the World’s Biggest Poker Room, is proud to launch exclusive online satellite tournaments to the upcoming WSOP Circuit UK £1,100 Main Event, which will be hosted at Nottingham’s Dusk Till Dawn Poker Club from March 15 through March 24.

The winner of the WSOP Circuit UK Main Event, which boasts a £500,000 guarantee, will claim a prestigious WSOP-C Gold Ring and the lion’s share of the massive prize pool.

Phased WSOP-C UK satellite tournaments are currently running at GGPoker, with buy-in to Centroll satellite tournaments set at £0.01, Phase 1 at £1,10, Phase 2 at £11 and the Final Phase at £110. At least five WSOP-C UK £1,100 Main Event tickets will be won in each Final Phase satellite.

Players that win £1,100 Main Event tickets will be registered into the exclusive OnLive Day 1 hosted by GGPoker on March 19, with all Day 1 survivors making it through to the live Day 2 on March 24.

“We’re delighted to partner once more with World Series of Poker and Dusk Till Dawn, with UK and Irish players promised a super event in Nottingham next month,” said Angela Martin, UK & Ireland Head of Marketing at GGPoker. “Players can win their way to the WSOP-C £1,100 Main Event for just a single penny and take aim at a guaranteed £500,000 and WSOP Gold Ring!”

New GGPoker players can also claim the poker room’s Welcome Bonus, earn even more rewards with the Honeymoon for Newcomers promotion and automatically join GGPoker’s Fish Buffet loyalty program, with regular cash prizes on offer.

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The Philippine Amusement and Gaming Corporation said it has asked the Governance Commission for GOCCs (GCG) for approval of salary step increments based on employees’ length of service to correct distortions caused by its new Compensation and Position Classification System (CPCS).

In a letter to GCG Chairperson Atty. Marius Corpus dated February 22, 2024, PAGCOR Chairman and CEO Alejandro H. Tengco said the PAGCOR Board of Directors has approved the implementation of step increments but it needs GCG approval.

“Parallel to the thrust of the PAGCOR Board of Directors to prioritize the welfare of the employees, the PAGCOR Board approved the Implementation of Step Increment based on Length of Service, subject to GCG’s review and approval,” he said in the letter.

The PAGCOR chief said the step increment is only the first of many appeals that the agency plans to lodge with the GCG so that PAGCOR employees may enjoy competitive salaries and benefits comparable to other revenue-generating GOCCs.

PAGCOR received its Authority to Implement the CPCS on January 31 this year. However, majority of the employees were dismayed to see that their take-home pay decreased when they received their salaries on the first payday under CPCS on February 15, 2024.

The CPCS also caused distortions in pay scale since all employees were reverted to Pay Step 1 regardless of their years of service. This means that a new employee in a certain position gets the same salary as someone who has been in the same position for 15 years or more.

Chairman Tengco said the Step Increment appeal is only the first of many which the agency plans to lodge with the GCG to remedy the overall decrease in employees’ take home pay, especially for those who occupy the lowest rungs in the organization.

“We hope that the GCG will positively respond to our appeal so that all tenured PAGCOR employees will not feel shortchanged, and instead receive the compensation that they deserve under the bounds of the law,” he added.

A provision under the CPCS implementing guidelines states that “one step increment shall be granted to qualified personnel for every three years of continuous satisfactory service in the present position.”

Records show that as of December 31, 2023, a total of 7,057 PAGCOR personnel or 72.60% of the agency’s workforce have been in service for more than three years in their respective positions.

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