Affiliate Industry
ReferOn to Showcase State-of-the-Art Affiliate Platform at SiGMA Malta Europe 2023
State-of-the-art affiliate management platform ReferOn will showcase the most modern platform for iGaming affiliates at SiGMA Malta Europe from November 14 to 16
ReferOn, the state-of-the-art affiliate management platform that launched in February this year looks forward to exhibiting at this year’s SiGMA Malta Europe from November 14 to 16 and welcoming existing and prospective partners at stand 2138 in Malta’s Mediterranean Maritime Hub.
Following on from its standout appearance at the SBC Summit in Barcelona and recent agreements with 2rbo Affiliates and 247Partners, ReferOn is looking forward to expanding its partner network by showcasing the latest features and updates it has brought to its platform.
Affiliates and program managers from across the iGaming industry will be able to discuss and experience the unique features that ReferOn offers.
* Dynamic Reporting: Affiliates are able to collect all their traffic data in a single report and get up-to-date analytics in one click. With ReferOn, affiliates get all their reports in one place, providing them with enhanced control and ease of use.
* Company Grouping: No matter how many users are licensed with ReferOn, they don’t need separate logins for their accounts. Instead they can manage them all under a ‘master’ account and follow each account’s key metrics or view information across the whole organization.
* Simple Reward Flow: Rewarding is made easy with ReferOn’s easy-to-launch reward schemes that are flexible and can be customized. Whether they are looking at independent deal calculators (IDC) to offset reward plans within the same account, users can choose reward levels for their affiliates in a minute.
* Dashboards: All this information is produced in simple data-driven dashboards that are easy-to-use and enable powerful and fast reporting.
“ReferOn is a state-of-the-art platform with a number of unique functions that help elevate affiliate management needs,” the Technical Team Lead for ReferOn, David Harris, said. “Reach out to us to learn how it can help you.”
“The ReferOn platform is all about optimization and helping our partners maximize their revenues and operations,” the Product Manager for ReferOn, Vlad Bondarenko, said. “This functional consistency delivers scalable infrastructure, quicker load and response times and being able to handle traffic spikes without affecting performance.”
Come and meet ReferOn at stand 2138 and find out how to take your affiliate game to the next level.
Affiliate Industry
MightyTips announces partnership with Golden Star sportsbook
MightyTips is proud to announce its new partnership with Golden Star Sportsbook. This collaboration will enrich the iGaming experience for customers of both MightyTips and Golden Star.
Thanks to its well-developed SEO structure and diverse content, including bookmaker listings, bonus comparisons, and free daily expert football predictions, MightyTips will serve as a valuable gateway for potential Golden Star customers looking for a reputable sportsbook with features like instant withdrawals, weekly cashback, and more.
Golden Star is an online iGaming platform offering customers extensive sports betting options and over 4,000 casino games from leading software providers such as NetEnt, Evolution, and Microgaming. The site launched in 2012 and is licensed by Curacao.
Golden Star is owned by Dama N.V., a company that operates over 20 iGaming sites. Golden Star is part of the StarCrown Partners affiliate program, which recently introduced a loyalty rewards initiative to enhance the customer experience.
Golden Star has earned its reputation by offering a vast array of iGaming content on a secure, licensed platform that puts customers first. This aligns perfectly with MightyTips’ mission to connect iGaming enthusiasts with reliable and trustworthy operators.
Eugene Ravdin, MightyTips Head of Communications and Marketing, said: “At MightyTips, our goal is to provide iGaming enthusiasts with the best tools and insights to enhance their betting experience. This partnership expands our reach to a larger audience, particularly those passionate about sports predictions. With this collaboration, our readers can explore everything Golden Star has to offer.”
Sergei Trushkov, Golden Star Affiliate Team Lead, said: “We are delighted to partner with MightyTips, a respected leader in the betting affiliate industry. This collaboration is an exciting step forward in bringing Golden Star’s premium sportsbook experience to audiences across Central and Southern Europe, Australia, and Canada. Together, we are dedicated to enhancing the betting journey by providing expert insights and tailored offers for these markets.”
Affiliate Industry
Catena Media appoints Martin Zetterlund to board of directors
Catena Media’s board of directors has appointed Martin Zetterlund as non-executive director to fill the seat vacated by Øystein Engebretsen.
Martin Zetterlund is an experienced Stockholm-based entrepreneur, investor and executive with specialist expertise in cybersecurity and managed security services. Over a career spanning more than two decades, he co-founded Sentor Managed Security Services in 1998, serving in various leadership roles, including Head of Managed Security Services, until the company’s acquisition by Accenture in 2021. He also held the role of SVP Advanced Projects at Distil Networks.
He commented: “I am looking forward to joining Catena Media’s board and am eager to contribute to the growth of the business by applying my experience in technology and strategic business development.”
Erik Flinck, Chairman of the Board of Directors, said: “Martin brings valuable expertise in cybersecurity and technology, areas that are becoming increasingly critical for Catena Media’s operations. I’m excited to welcome him to the board and look forward to the insights he will bring as we focus on the turnaround.”
The appointment will become effective once all necessary filings are made with the Malta Business Registry, and his term will run until the end of the next annual general meeting, in accordance with the Maltese Companies Act and Catena Media’s articles of association.
Affiliate Industry
ReferOn’s 2024 in Numbers: Continued Growth and Technical Innovation
ReferOn, the state-of-the-art affiliate management system has gathered and analysed its operational data for 2024. The past fiscal year showed impressive and promising signs of sustainable growth for the brand as it recorded record increases in all major statistical categories.
The company’s new record growth results included increases in
- New registrations: 183.50%
- Number of affiliates: 53.17%
- Active landing pages: 203.90%
- Active trackers: 32%
- Number of clicks: 699.70%
- New registrations per month: 183.50%
- Clicks per month: 693%
A major factor for 2024’s growth was the team’s commitment to innovation and developing educational content for its users. Q3 and Q4 saw major technical updates and QoL improvements to the platform. Operators and affiliates saw increased functionality in the platform’s features: affiliate registration page modifications, postback enhancements, added data and reporting functionality, and further improvements to data campaign action.
The ReferOn Insights seminars allowed operators to join David Harris, B2B Affiliate Team Manager, to explore ReferOn’s capabilities and help boost campaign metrics. This educational content set the foundation for the team to develop further assistive materials to empower ReferOn users to activate their affiliate marketing.
David Harris highlighted 2024’s success: “This year’s growth statistics demonstrate our team’s collective efforts and show us promising signs looking forward. Our success was actualised with multiple award nominations and wins at various industry award events. This industry recognition results from our commitment to technological innovation and dedication to customer service. We hope to carry this positive momentum into 2025.”
ReferOn experienced widespread success in 2024, receiving industry recognition from multiple prestigious organisations. AffPapa nominated ReferOn for the Rising Star Award 2024, the SBC Awards 2024 shortlisted the company for the Acquisition & Retention Partner category and, finally, ReferOn won the Best Partner for Customer Acquisition & Retention 2024 category at the SiGMA Awards 2024.
In 2025 Q1, ReferOn will focus on client communications and making further product-facing additions. A few technical updates the team has planned include tweaks to the notification areas and payment processes and greater functionality in reporting metrics. 2025 will see more strategic partnerships with external vendors, where the team will conduct more migrations to assist with onboarding. Lastly, the ReferOn Insights seminars will continue, and the company will have more educational content in the works.
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