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Norsk Tipping and Norsk Rikstoto Cut Marketing Spend

Published

2 years ago

October 31, 2023

Niji Narayan

Reading Time: < 1 minute

Norsk Tipping and Norsk Rikstoto have reported that they have completed a reduction in their marketing spend that was ordered by Norway’s gambling regulator. Lottstift had ordered the two state-controlled monopoly operators to reduce their spending in August last year.

Lottstift ordered Norsk Tipping to reduce advertising spend by 20% or NOK45m (€3.8m). The horse racing betting operator Norsk Rikstoto was ordered to cut spending by 5%, or NOK3.4m. The regulator said that spending could be reduced because unlicensed gambling operators had been banned from advertising on television, reducing the competition from offshore gambling.

Atle Hamar, director of Lottstift, said: “According to Norwegian law, gambling can only be marketed as far as is necessary to inform about the gambling offer and lead society’s desire to gamble to responsible and safe gambling. The Norwegian Lottery Authority is satisfied that both gambling providers have completed the process of reducing marketing pressure. Advertising and marketing for gambling is harmful for those who have problems with gambling.”

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.