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Interwetten Signs New Deal with FC Bayern München Basketball

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Sports betting provider Interwetten has signed a new deal with FC Bayern München Basketball (FCBB), becoming the club’s platinum betting partner for three years until 2026.

The new partnership entails that Interwetten’s brand will receive extensive marketing rights across the EuroLeague and Basketball Bundesliga, in addition to other international activations.

Marko Pesic, Managing Director of FCBB, said: “We are happy about this new partner, especially since the cooperation also includes social and inclusive aspects, such as actions with Munich wheelchair basketball players, which we have had as guests in our hall for a long time.”

Advertising will include brand placement across the team’s home, Munich BMW Park, together with on-court visibility, social media posting, and incentive packages for home and away games in the EuroLeague.

Wolfgang Fabian, Founder and Owner of Interwetten, said: “As an owner-managed company with more than 30 years of tradition, we rely on long-term sponsorships in absolute top sports across all sports.

“We are enormously proud to have won with FC Bayern Basketball, one of the most successful German teams with international ambitions for our entry into basketball.

“We wish FC Bayern Basketball a successful season and look forward to welcoming many guests to the games in the Basketball Bundesliga and EuroLeague.”

Central Europe

Prague Gaming & TECH Summit To Rock Networking with Electrifying Endorphina Club Party

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Prague Gaming & TECH Summit To Rock Networking with Electrifying Endorphina Club Party
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HIPTHER, leading event organizer specializing in the Gaming and Technology sectors, and Endorphina, renowned iGaming Software Company catering to diverse markets, are thrilled to announce the “Endorphina Club 777” Networking Party at the Prague Gaming & TECH Summit 2024, set to ignite the industry on 26 March.

The Endorphina Club 777 is an exclusive evening gathering that promises to be a highlight of the year for the gaming and technology industry in Central and Eastern Europe. Building on the success of the Endorphina Club networking party introduced in 2023, this event is back by popular demand, thanks to the overwhelming response it received.

Hosted and sponsored by Endorphina, this year’s edition of the Endorphina Club “777” on 26 March will transport guests into a world of espionage and glamour with its James Bond/Casino Royale theme. Set against the backdrop of the ROYAL Theatre & Club Chic, which is named one of the Top 6 Hotspot Bars in Prague by Elle Magazine, attendees can expect an unforgettable evening of sophistication and excitement.

What makes this year’s event even more special is that it will also host the prestigious GamingTECH CEE Awards 2024 Ceremony. Following the Final Vote earlier in the day by Summit participants, the GamingTECH Awards Winners will be unveiled and celebrated on the illustrious stage of the ROYAL Theatre & Club Chic.

But the excitement doesn’t end there. The event promises a captivating “shaken, not stirred”  blend of networking opportunities, tantalizing drinks, delectable finger food, and a live performance by burlesque dancers – ensuring an unforgettable experience for all in attendance!

Here’s what our esteemed sponsors/hosts, Endorphina, and Head of Marketing, Lenka DiNozzi, have to say for the Endorphina Club 777: “We are thrilled to be sponsoring this event and partnering with Hipther. For us, this party is more than just a night of fun and glamour. It’s an opportunity to bring people together and to inspire one another to continue making a positive impact in our community.

We are also humbled to be hosting the awards ceremony tonight, recognizing the outstanding achievements of individuals who have made a significant impact in the igaming field.

So let’s raise a martini to a night of fun, networking, and partnership!”

Zoltan Tuendik, HIPTHER Co-Founder, commented on the event: Our team is immensely grateful for Endorphina’s steadfast partnership as we gear up for the second ‘Endorphina Club’ at the Prague Gaming & TECH Summit. Their support transcends the ordinary, crafting unforgettable experiences that resonate within our community. We eagerly anticipate elevating this year’s event to new heights and are excited about the future collaborations that lie ahead. Thank you, Endorphina, for being a cornerstone of our summit’s success and for helping us shape the future of the gaming and technology industries.

 

 

About Endorphina:

Endorphina is a well known software provider in the iGaming world, dedicated to innovation and player satisfaction since it was founded back in 2012. In fact, Endorphina’s quality has been proven time and time again with its multiple well-deserved industry awards, as well as the increase of total spins by 31% in the year 2023! Furthermore, Endorphina has over 2,500 global partners all known for bringing high-quality content to their customers. Endorphina’s game portfolio consists of over 150+ online slots, including Lord of the Seas, Late Night Win, Joker Ra, Fresh Crush, and Argonauts, all featuring compelling factors like free spins, bonuses, multipliers, and so much more.

 

About HIPTHER:

HIPTHER is the parent brand of European Gaming, PICANTE, WireUp Zone, Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app found on the Play Store.

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Central Europe

Hölle Games Go Live on Bet-at-home.de

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2024 has started off with some exciting launches for the Berlin-based start-up Hölle Games, who continue their strategy and desire of providing top content for their home market. With the latest launch on bet-at-home.de, Hölle Games becomes one of a handful of game suppliers to offer their content on the site, joining a select few prestigious studios like Merkur and Blueprint, all which have been approved to offer their games.

Bet-at-home has a long pedigree, stretching back to its founding in 1999 in Austria. This long history in iGaming means they are now both a household name and a well-respected brand for German speaking casino fans and sports bettors.

A huge chunk of content, from Premium titles like “Autobahn Automat”, to Classic franchises such as “Höllische Sieben” and “Steinreich” are already available on the site, with more to follow.

Robert Lenzhofer, CEO of Hölle Games, said: “I’m thankful for the efforts of the bet-at-home team and especially grateful for Marco’s support – it’s always a pleasure to work with colleagues from the early days of one’s career – thank you Marco.”

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Central Europe

Bundesliga International and Sportradar Announce Long-Term Extension of Exclusive Partnership

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Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Sportradar announced the extension and expansion of their global partnership for an additional six years, through to the end of the 2031-32 season. Over the course of the extended agreement, the two parties will collaborate on bringing to market innovative data and audiovisual products that enhance the offering for fans around the world.

The current partnership was scheduled to conclude at the end of the 2025-26 season. However, with this early renewal, Sportradar receives the rights to:

  • Sublicence video content from Germany’s top two divisions to its global network of sportsbook clients;
  • Collect and exclusively distribute live match data for betting purposes, collaborating with Bundesliga and its stakeholders on an aligned approach for media data (from the start of the 2025-26 season);
  • Provide betting and streaming rights for all matches in the WOW Virtual Bundesliga, the DFL’s esports offering;
  • Expand the product and enhance the scope of Sportradar’s Virtual Sports Bundesliga, the company’s one of a kind interactive gaming experience;
  • Further combat match-fixing, with the inclusion of education and prevention services, in addition to the existing bet monitoring through Sportradar’s Universal Fraud Detection System (UFDS), reinforcing both partners’ commitment to integrity.

This extended agreement continues Sportradar’s status as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 (outside of the DACH region) and includes other DFL properties such as the German Supercup and each season’s relegation playoff matches. It also enhances Sportradar’s position to collect and distribute official data.

As two leaders in the advancement of sports technology, innovation is a key pillar of the partnership. Both parties are committed to developing exciting new products and services to engage the market and create immersive experiences for sports fans across the globe.

Peer Naubert, Chief Marketing Officer of Bundesliga International, said: “The Bundesliga has long been regarded globally as a frontrunner when it comes to cutting edge innovation, and our long-term partnership with Sportradar continues to reflect this. From the start, we have been aligned in pushing the boundaries of technology for the benefit of the fan, and this early prolongation, which by the end will take us to more than 25 years of collaboration, is an outcome of the trust and excitement we share for the future.”

Moritz Gloeckler, SVP of Rights and Strategic Projects at Sportradar, said: “We are the ideal partner to work with the Bundesliga in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and AI. This agreement aligns with our broader strategy to selectively invest in long term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients. We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.”

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

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