Parimatch Introduces its Official Brand Hero: LAKHY THE TIGER

Parimatch, a leading name in the iGaming industry, introduced its newest addition to the family—a Mascot named LAKHY THE TIGER. It is the first time an iGaming company in the Asian market is presenting its brand hero to the audience.

LAKHY, born in the virtual world of Parimatch, serves as a guide to the exciting world of entertainment, sharing life hacks, and demonstrating how to get the most out of the game.

Half-human, half-tiger, LAKHY wears a helmet and leather outfit in Parimatch’s brand colours. He rides a streetfighter motorbike. All this symbolises the thrilling world of speed and adrenaline he lives in.

LAKHY is all about confidence and risk-taking. He is a quick learner, a visionary, and a techno-geek. He personifies Parimatch’s technological superiority and expertise. LAKHY’s energy, self-confidence and competitive spirit make him the ideal representation of Parimatch’s commitment to competition and winning.

In Asia, the tiger holds a symbolic meaning of Good Luck, Prosperity, Power, and Courage. It personifies a brave winner, a determinate champion—and those are the first words to describe LAKHY. Like a true hunter, he resonates with Parimatch users who chase thrilling emotions and prizes, too. The choice of the tiger as Parimatch brand symbol also signifies speed, mirroring the fast and efficient experience offered by Parimatch’s platform.