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TrueLayer partners with leading bookmaker William Hill for instant pay-ins and payouts

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TrueLayer partners with leading bookmaker William Hill for instant pay-ins and payouts
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  • Customers of the well-known UK gaming operator can now deposit and withdraw funds immediately using TrueLayer’s open banking technology
  • 64% of European iGaming players said they’d be more likely to trust an operator that offers instant withdrawals and deposits

TrueLayer, Europe’s leading open banking payments network, today announced that iconic UK gaming operator William Hill is now using TrueLayer’s Payments product to enable instant pay-ins and payouts for players in the UK.

Users can now select the Instant Bank Transfer option to quickly pay into their William Hill accounts. Powered by open banking and using instant payment rails, these transactions also allow customers to transfer their winnings directly to their bank account in seconds, offering a superior user experience.

Payments from TrueLayer are authenticated directly with a player’s bank, ensuring PSD2 and SCA compliance as well as significantly reducing the risk of fraud and unauthorised transactions.

One of the UK’s most notable bookmakers, William Hill has been a leading name in UK gaming since 1934. Its key offerings include sports betting, casino games, bingo and poker.

Open banking payments facilitate the instant experiences that iGaming customers increasingly value. Research from TrueLayer and YouGov shows that 8 in 10 European players consider quick payouts important when choosing a betting provider.

Instant pay-ins and payouts are also crucial to winning new users and fostering customer loyalty. More than half (55%) of iGaming players in Europe said they were likely to switch to a provider that offers instant providers, while 64% said they’d be more likely to trust an operator that offers instant withdrawals and deposits. One in four customers (28%) even said they’d consider depositing more money if they could withdraw their winnings instantly.

Laura Manning, Payments Manager at William Hill, said: “William Hill greatly values customer experience and partnering with TrueLayer is an important power move in providing a top-notch service to our clients. By using their unparalleled payment solutions, we’re able to offer instant payment options whilst providing reliable and secure services and keeping our commitments to helping our customers stay in control. Integrating with TrueLayer was seamless – they’re an agile company with a nice, smart team that’s easy to work with.”

Roberto Villani, VP of iGaming at TrueLayer said: “Working with William Hill, one of the biggest gaming brands in the UK, is a further testament to how TrueLayer is delivering the best in class instant payment experience to players. End users value instant experiences: by embracing the innovations of open banking, William Hill have shown the importance of prioritising the player experience.”

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NetBet Italy forms collaboration with Relax Gaming

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NetBet Italy forms collaboration with Relax Gaming
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The latest addition to NetBet Italy’s providers library impresses players

NetBet Italy continues to steadily expand its games library with the addition of leading provider Relax Gaming, offering a selection of casino titles to Italian players.

NetBet has been developing its games lobby for over 20 years and in that time has partnered with some of the most innovative software providers in the world. Its family of providers now comprises both original purveyors of land-based slots and up-and-coming software developers, giving players of all backgrounds and budgets the chance to enjoy safe gambling.

NetBet Italy has relatively recently harnessed the potential of a rapidly growing market and is committed to giving Italian players the unrivalled NetBet experience, with a diverse product range and the best responsible gambling tools in place.

The brand’s most recent provider partnership is with Relax Gaming, an exciting operator with more than a decade in the industry. Popular games from their portfolio include Temple Tumble, Cluster Tumble and Banana Town, all of which are now being enjoyed on mobile, tablet or desktop by NetBet Italy players.

NetBet Italy’s PR manager, Claudia Georgevici, said: “We’re thrilled to welcome Relax Gaming to the fold and showcase their impressive portfolio of slots to our growing audience of iGaming fans.

“As we continue to evolve and cater to the unique tastes of the Italian market, we can rely on Relax Gaming to help us in our mission to provide an exceptional gaming experience for everyone.”

Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “It’s wonderful to partner with a quality operator like NetBet Italy. This jurisdiction is a big part of our growth strategy for 2024 and beyond so we’re excited to expand our reach on Italian soil.”

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Betsson and AEK Betsson BC Extend Their Partnership

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Betsson has announced the renewal of its partnership with AEK Betsson BC for the fourth consecutive season, continuing as the team’s main sponsor.

This renewed agreement solidifies Betsson’s ongoing commitment to supporting AEK Betsson BC across both Greek and European competitions, actively contributing to its success and eagerly anticipating another exciting season filled with victories and achievements.

Thanos Marinos, Managing Director of Betsson Greece, said: “We are proud to continue our partnership with AEK Betsson BC for the fourth consecutive season and since the beginning, our primary goal has been to provide enduring support for both the team and its vision. The fact that we are entering our fourth year of collaboration reflects our deep trust in the team. At Betsson, one of our core values is Passion, and it truly drives everything we do, especially in sports. We are passionate not only about supporting AEK Betsson BC in their pursuit of success on the court but also in fostering a deeper connection with the fans and the community. We look forward to another exciting season where our shared passion will fuel even greater achievements.”

On September 26, a press conference was held at the “SUNEL Arena” to announce the renewal of Betsson’s partnership with AEK Betsson BC and to unveil the new jersey for the 2024-25 season.

The event opened with a video highlighting significant moments of their collaboration over the years. Notably, this included a €100,000 donation to earthquake victims in Turkey, which underlines the shared values of both organisations. The video also featured celebratory on-court moments, fan experiences traveling abroad with the team and heartfelt scenes with the athletes.

Among the attendees at the press conference were the major shareholder of AEK Betsson BC, Makis Angelopoulos; the Managing Director of Betsson Greece, Thanos Marinos; and the team’s legendary coach, Dragan Sakota.

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TaDa Gaming Explores an Underwater World of Wins in Poseidon

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TaDa Gaming invites players to dive deep into the underwater kingdom in Poseidon and experience a game like no other in this six rows, six reels plus bonus seventh multiplier reel slot.

A treasure trove of features gives players access to Cascading Reels, Free Spins, Multipliers to 500x in the bonus game, the unique Elimination Round and 20,000x max bet win.

The Bonus reel holds the Multipliers and Special Symbols, while reels one to six take players across the ocean floor and into a world of legends with sea creatures, mermaids and the mighty god Poseidon himself.

Four Pearl Scatters will trigger Ten Free Spins with up to six Scatters triggering 14 Free Spins plus Multipliers of x2 and higher guaranteed. Each additional scatter will give another Free Spin. Find Four Scatters in Free Spins and retrigger the entire round.

Cascading Reels add to the magical underwater sensation. When any winning combination pays out across reels one to six, the cascading reels feature triggers and all winning symbols will be removed, with the remaining symbols falling to the bottom of the screen. Empty positions will then fill with new symbols until there are no more winning combinations. Cascading reels can trigger in the base game and in Free Spins.

Players will find themselves entranced by the unique Elimination Round feature. To keep players aware, gold edges will frame the positions when the win is awarded. The symbols will disappear after triggering the effect and the positions will refresh with each spin.

Mega Special Symbols of the Shark, Jellyfish and Octopus will also appear across the screen in this randomly triggered round and each brings a unique bonus.

Special Symbols of 2×2, 3×3 and 4×4 are the shark’s gift. The Jellyfish will transform all symbols on reels one – six to higher paying ones and the Octopus will add all the Multipliers together to increase the winning stake payout.

Multipliers come from the Air Bubble and the Treasure Chest Special Symbols on the bonus reel, with 1x from the Air Bubble to 2x-8x for the Blue Chest; 10x-25x for the Brown Chest and a legendary 50x-500x for the Royal Purple Chest.

Each time a Multiplier is awarded in any round, the value will show on the board to the left of the screen, giving players an easy way to calculate the wins.

Combining mythology and underwater creatures in smooth play and stunning graphics with an edgy soundtrack all add to the thrills in this engaging and immersive medium volatility game. Plus, intuitive mechanics will locate a horizontal row across the top of the screen for mobile play and a vertical row for tablets or desktop for the bonus reel, keeping the grid visually easy to view.

Sean Liu, Head of Product Management at TaDa Gaming, said: “Poseidon’s ocean kingdom is busy! Players need to stay on full alert throughout the game as all the features interact with each other and trigger randomly. The Multiplier bonus reel brings significant uplift to the already strong win potential for truly engaging play.”

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