Gaming Awards
SOFTSWISS Big Win at European iGaming Excellence Awards

SOFTSWISS, a tech company providing a complete ecosystem of innovative products for the iGaming business, celebrates its resounding success at the EiGE Awards, triumphing in two categories.
The European iGaming Excellence Awards stand as the epitome of prestige and acknowledgement within the European online gambling dynamic landscape. In 2023, SOFTSWISS earned recognition in the categories of Best Marketing Campaign and Best Customer Service, honouring the company’s outstanding achievements.
The winning Maltese 360 Campaign unfolded in two stages, boosting brand awareness and recognition across the vibrant island of Malta. With a sizzling array of activities, it artfully captured the very essence of the SOFTSWISS brand philosophy — all set against the backdrop of red hot chilli peppers. The campaign’s striking visuals and fiery spirit reached an estimated total audience exceeding 50% of Malta’s population, not to mention an additional 25,000 SiGMA Europe guests who could not resist the heat.
“Enhancing the efficiency of our marketing communications is pivotal in achieving tangible commercial outcomes. Receiving fair recognition for the impressive display of extraordinary creativity, innovation, and marketing prowess is a great honour and source of inspiration for our talented Marketing Team. Rest assured, we are committed to constantly captivating our audience with even more groundbreaking creations in the future,” shares Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, expressing her delight with the triumph.
Another well-deserved victory went to SOFTSWISS Managed Services which offer a comprehensive range of solutions, tailored to boost the growth of iGaming brands. Providing such essential services as First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management, SOFTSWISS Managed Services serve as a reliable bridge between operators and players, ensuring a seamless gaming experience.
Artyom Rudakov, Head of SOFTSWISS Managed Services, expresses his thrill: “We are absolutely delighted to receive this award, which symbolises more than just recognition of our innovative, flexible, and highly customised approach in the industry. It’s a resounding acknowledgement of the remarkable efforts of our team members who contributed to this achievement”.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Affiliate Industry
2rbo Affiliates Shortlisted for Best Newcomer at iGB Affiliate Awards 2024

2rbo Affiliates, a standout casino and sportsbook affiliate program, is thrilled to announce that it has been shortlisted for the Best Newcomer category at the iGB Affiliate Awards 2024. This recognition is a testament to the hard work, dedication, and strong partnerships that the team at 2rbo Affiliates has built since its launch in 2023.
Jonjo Walsh, Affiliate Manager at 2rbo Affiliates, said, “Being shortlisted for the Best Newcomer category is an incredible achievement for our team. We’ve put in a lot of effort, built strong connections with our partners, and it’s gratifying to see recognition for all our hard work. A big thank you to everyone involved, and to iGB Affiliate for shortlisting us.”
2rbo Affiliates, launched in 2023, operates under four licenses (SGA, MGA, DE) and manages seven licensed brands. The company offers a range of pricing models, flexible commissions, and no negative carryover, providing a reliable return on affiliates’ efforts. A stellar ReferOn platform ensures easy and efficient affiliate management.
The iGB Affiliate Awards 2024 are part of the iGB Affiliate London 2024 event, designed to celebrate individuals and teams in affiliate marketing and iGaming. The awards will take place following the second day of iGB Affiliate London on 8 February 2024.
Gaming
Outstanding talent’ underpins iGB Affiliate Award shortlist

A roll-call of outstanding talent’ is how Naomi Barton, Portfolio Director responsible for iGB Affiliate, described the shortlist of entries for the 2024 Awards which are being held on Thursday 8 February at the Grade II-listed Art Deco Troxy music venue in East London.
The black-tie Awards ceremony which features a three-course sit down dinner and an entertainment-packed evening are the last to be held in London prior to iGB Affiliate’s relocation to Barcelona, with organisers reporting huge early demand for table bookings as the international igaming affiliate community prepares to say goodbye to London in style.
Looking ahead to the prestigious evening Naomi Barton said: “It’s totally fitting that the last iGB Affiliate Awards to be held in London has attracted a record 338 submissions from across the international community.
“The Awards are an integral part of the iGB Affiliate experience and celebrate everything that’s so unique and compelling about the igaming affiliate sector, recognising the industry’s outstanding individuals, brands, games, networks, tech vendors and marketing campaigns.
“It promises to be another inspirational Awards evening and a perfect way to complement the exhibition which will feature circa 155 exhibitors occupying 11,757 square metres of space and a raft of show initiatives created to highlight new strategies, new partnerships, new sectors and new jurisdictions all culminating in the delivery of new business opportunities for the thousands of customers who will be part of what will be an historic edition of iGB Affiliate.”
Claire Wellard, CEO of affiliate management consultancy iGamingXL and a member of the 21-strong external judging panel, selected for their expertise and specialist industry knowledge, confirmed: “As always, it’s a pleasure to be part of the judging process for the iGB Affiliate Awards. I love seeing the developments from all of these companies in innovation and growth. The step change in the quality of the submissions across all the categories with which I was involved as a judge this year reinforces the view of this sector as one that is in rude health and poised to go from strength to strength in 2024”.
Fellow judge, Vicki Reed, Founder, Better Change, added: “It was encouraging to read about some of the impressive and unique innovations by affiliates in the area of safer gambling. Such initiatives are set to become more integral to igaming’s ongoing repositioning of itself as a more sustainable sector with responsible play at the heart of its operations and strategy”.
For more information on iGB Affiliate London and the iGB Affiliate Awards visit https://london .igbaffiliate .com
iGB Affiliate Awards Shortlist
The shortlist for the categories open to the industry to nominate or vote on in the 2024 iGB Affiliate Awards comprises:
AFFILIATE CATEGORIES
Safer Gambling Initiative of the Year: Casino Guru, Gamblers Connect, GiG Media, OneTwenty Group. Marketing Campaign of the Year: Betanddeal, Casino Guru for TikTok Marketing, Checkd Group and William Hill. Best Casino Affiliate: Casino Guru, Gambling .com Group, GiG Media, Moonshot Marketing Ltd, Mr. Gamble, OLBG QiH Group, Slotsjudge, Vita Media Group. Best Sports Betting Affiliate: Better Collective, Checkd Group, Gambling .com Group, GiG Media, Oddschecker, OLBG, Skores Media, Spotlight Sports Group. Best Bingo Affiliate: BingoPort, FTD Digital, WhichBingo. Best Poker Affiliate: Mypokercoaching, Onlinepoker .se, PokerNews, Worldpokerdeals. Best Streaming Affiliate: Betanddeal, Kingbet Media, Scratch Card Joe, Theslotbeasts/TheslotbeastsNL. Best Crypto Affiliate: CoinGambling, Crypto Lists Ltd, Find.co (CryptoManiaks, CCN), Gamblineers. Affiliate Employer of the Year: Better Collective, Betting Hero, Blexr Limited, Gaming Innovation Group,
QiH Group, TAG Media.
INDIVIDUAL CATEGORIES
Best Affiliate Manager: Abi Williamson – Bet365 Partners, Björn Marsman – Chilli Partners, George Gerakanakis – Novi Affiliates, Joshua Kelly – Bet365 Partners, Kyle Seychell – Chilli Partners, Mira Petrova – VL Partners, Paige Whitaker – Chilli Partners, Radoslaw Baranski – LeoVegas Affiliates, Renee Mate – Rewards Affiliates, Sasha Boerma – Coastline Affiliates, Sharanya Pappu – Excel Affiliates, Stephanie Robinson – Betcoin.ag Affiliates
PROGRAMME/NETWORK CATEGORIES
Best Affiliate Programme: Bet365 Partners, Betfred Affiliates, Betsson Group Affiliates, Bluefox Affiliates, Campeon Affiliates, GGPartners, LeoVegas Affiliates, Merkur Partners, NoviAffiliates by Novibet, SharedBet Affiliates, VL Partners. Best Affiliate Network: Affiliate Roulette, BetAffiliation, CasinoAffiliatePrograms .com, Digidum, Income Access, Matching Visions, WakeApp Partners.
SERVICE PROVIDER CATEGORIES
Best Tech for Affiliate Programmes: Affilka by Softswiss, DeepCI from EveryMatrix, Intelitics Software, MAP, MyAffiliates, PartnerMatrix, Rightlander Ltd
Game of the year (PUBLIC VOTE BASED ON SHORTLIST PROVIDED BY EGAMING MONITOR): Big Bass Bonanza Keeping It Reel (Pragmatic Play), Coin Strike Hold And Win (Playson), Cops N Robbers Big Money (Inspired Entertainment), Fishin Frenzy Even Bigger Catch (Blueprint Gaming), Football Cash Collect (Playtech), Gold Blitz (Fortune Factory Studios), Golden Dragon Inferno (Betsoft Gaming), Rip City (Hacksaw Gaming), Rise Of Olympus 100 (Play’n GO), Super Stars (NetEnt).
Best Digital Agency: Affiverse, Revpanda, TAG Media, Teamwork, WakeApp.
ALL COMPANIES (AFFILIATES, PROGRAMMES, NETWORKS AND SERVICE PROVIDERS)
Innovator of the Year: BetAffiliation, Betanddeal, Checkd Group, DeepCI from EveryMatrix, Kingbet Media, Oddsium, Revpanda. Rising Star: Best Odds (Stram Entertainment Ltd), Betting Hero, Chilli Partners, DeepCI from EveryMatrix, Leon, MioMedia, Revpanda. Best Newcomer: 2rbo Affiliates, Affiliate Roulette, Media 24, TrackBox.ai, Wow Partners.
Gaming Awards
Lion Gaming Named Finalist in Four Categories at International Gaming Awards 2024

Lion Gaming, a leading force in the iGaming industry, has been named as a finalist in four categories at the International Gaming Awards 2024.
The International Gaming Awards, set to take place on Monday, 5 February 2024, in London, UK, has identified Lion Gaming’s outstanding achievements in the following categories:
- Rising Star of the Year
- Crypto Company of the Year
- Technology Provider Supplier
- Sports Betting Platform of the Year
“Lion Gaming is truly honoured to be recognized as a finalist in four categories at the International Gaming Awards 2024. This acknowledgment reflects our unwavering commitment to pushing the boundaries of innovation in the gaming industry. We are immensely proud of our team’s dedication and hard work, and being nominated alongside industry leaders is a testament to the collective passion we share for delivering exceptional products,” Duncan McIntyre, President & CEO of Lion Gaming, said.
-
Africa5 days ago
The Biggest-Ever Win on Aviator for the Whole of Africa
-
Interviews5 days ago
How BetGames aims to stand out with the launch of debut Crash Game, Skyward
-
Compliance Updates5 days ago
Slovenian Tennis Official Banned for Betting on Matches and Data Manipulation
-
eSports5 days ago
HRH Prince Faisal bin Bandar bin Sultan Al Saud Elected IESF President
-
Central Europe5 days ago
PRAGMATIC PLAY EXPANDS SLOVAKIAN PRESENCE WITH NIKÉ
-
Africa5 days ago
7777 gaming expands its reach in Nigeria with integration on betBonanza
-
Conferences in Europe4 days ago
Navigating SEO with a Former Googler: In-depth Discussion with Kaspar Szymanski
-
Eastern Europe5 days ago
Player’s website already offers EGT Digital’s best selling games