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Q GamesMela Launches In-App Purchases and Digital Trading

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QYOU Media Inc., a company operating in India and the US producing and distributing content created by social media stars and digital content creators, has announced that its newly launched casual mobile gaming app, Q GamesMela, has moved from beta to full release of its in-app trading and e-commerce storefront. Entering the world of what is becoming known as “G-Commerce” or “Gaming-Commerce”, the storefront provides the opportunity for players to maximise their winnings by trading them for real products available in the Q GamesMela store.

This unique and groundbreaking feature provides a new added dimension of rewards and monetisation wherein winnings can be exchanged for actual products. Q GamesMela winners of free games are awarded “stars” that can be stored in their in-app wallet and exchanged for products. In addition, Real Money/Cash gamers can also go into an in-app inclusive “Star Store” where you can buy and sell stars on an auction basis with other gamers. The intent is the creation of a socially active commerce community where real trading is done among active players to keep them both more engaged and involved, even when not actually playing games.

The online gaming industry has increasingly been seeing a variety of initiatives to drive more commerce through the games themselves. For years, the industry has driven a growing level of in-game commerce where gamers purchase additional merchandise to be used during gameplay. In 2025, estimates show that the market value of in-game purchases in games is projected to surpass $74.4 billion. Recently, online rumours abound regarding the upcoming 2024 version of Grand Theft Auto 6 featuring a greater move into so-called G-commerce. The games available for players to be awarded prizes in cash or be awarded stars on Q GamesMela include the addictive 2 minute gameplay of LUDO Express along with classic skill based games including Gin Rummy, Solitaire King and Call Break.

The gaming market in India continues to be one of the fastest growing in the world. With an estimated CAGR of 27%, industry reports suggest that this market will likely be worth over seven billion U.S. dollars in 2025. Most estimates predict nearly 450 million gamers across all platforms in 2023 with forecasts for the user base to reach 641 Million in 2027. Much of this growth is being driven by increased smartphone penetration and availability of lower-cost smartphones, coupled with more affordable data plans. India’s mobile gaming market is expected to generate 4.32 billion downloads in 2023 rocketing past former global leaders including the US and Brazil.

Curt Marvis, CEO and Co-Founder of QYOU Media, said: “This is a simple, yet super compelling, addition to our gaming platform. Winners need to be engaged in more than just game play and e-commerce within entertainment and gaming content is experiencing explosive growth. We saw a massive untapped opportunity to include this into our overall experience for Q GamesMela players. In addition, it allows winning and rewards to happen for both free and real money gamers under the same concept of our ‘star’ rewards system, including the use of a trading platform to engage our players and winners. Our early tests have shown great interaction and attraction for this offering and we look to build and grow our commerce offering alongside the pure gaming opportunity as we push the app further ahead moving into 2024.”

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Gaming

Application Start for Gamecity Hamburg Prototype Funding on March 7 – 400,000 Euros for Games from Hamburg and New Diversity Checklist

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“In the context of paused federal funding, we are pleased to reliably support game developers in Hamburg once again with up to 400,000 euros with the Prototype Funding 2024. In this funding round, we’re adding a diversity checklist to our application documents to encourage our applicants to examine their own structures and processes while developing. Games are the leading medium of our time and can showcase diverse voices, perspectives, and stories,” comments Dennis Schoubye, Head of Gamecity Hamburg.

Starting this year, answering the diversity checklist is mandatory when applying for Prototype Funding. Applicants’ answers can optionally be used by the awarding committee when evaluating projects. Applicants whose team and/or project enriches the diversity of Hamburg’s games landscape can receive a bonus in the evaluation by the awarding committee. On the contrary, applicants are not disadvantaged in the evaluation process if that is not the case for their team and/or project. The awarding committee consists of Nina Müller (Head of Publishing, Goodgame Studios), Jonas Hüsges (Publishing Director, Daedalic Entertainment), Valentina Birke (Director, Indie Arena Booth), Jens Unrau (Head of the Media and Digital Economy Department of the Hamburg Ministry of Culture and Media) and Dennis Schoubye (Head of Gamecity Hamburg). They will decide on the granted funding after the end of the application phase on the basis of the submitted projects and a subsequent pitch by the applicants.

The Application Process

Eligible to apply for Prototype Funding are: 

  • developers and developer groups
  • or small and medium-sized enterprises (SMEs), 
  • who are based in Hamburg
  • or which relocate their registered office to Hamburg
  • or open a branch office/business location in Hamburg

 A consultation with Gamecity Hamburg is mandatory and is recommended at least two weeks before the submission deadline on April 8, to prepare applicants optimally for their submission. Interested parties please contact [email protected] to arrange an appointment.

Projects funded through the Prototype Funding program

Since the start of the first funding round in 2020, the Prototype Funding has so far supported 26 games projects with more than 1,450,000 euros. Among the funding recipients are, for example, the indie studio Tiny Roar, which received prototype funding in 2022 for its dreamlike world-builder game “Wanderful”. The serious game “Mambio” by neurodactics, an educational game to make arithmetic understandable for primary school children, received the Prototype Funding in 2021 and was able to secure over 1,100,000 million euros in additional federal computer games funding in 2022. The virtual reality game “Crumbling”, in which your own controller becomes an action figure, was part of the first prototype funding round as well and found a strong partner alongside investors in Meta. Crumbling celebrated its successful release in February 2024.

Further funding programs for Hamburg games industry by Gamecity Hamburg

Every year, the Games Lift Incubator supports five teams, developers and start-ups in the development of digital games and projects. In addition to 15,000 euros in start-up funding, the recipients receive a comprehensive coaching and mentoring program featuring international experts as well as workshops and subsequent individual support. The application phase for this year’s Games Lift runs from May 2 to June 10, 2024.

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Gaming

The 2024 BAFTA Games Nominations Host and Panel have been announced!

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BAFTA’s team of panellists will announce and discuss the nominations live, give their opinions on the outstanding games we’ve seen from the industry in 2023 and recognise the creative talent who made them.

Lucy James said: “I’m so excited to be returning to host the BAFTA Games Awards nominations stream for the 2024 Games Awards. BAFTA’s commitment to uplifting and celebrating the people who make the games we love is an incredibly important endeavour: now more than ever. 2023 will go down in history as one of the greatest years for video game releases ever, but also for being one of the worst for the industry. Sadly, 2024 looks to be continuing this trend with multiple project cancellations, studio closures, and mass layoffs. It’s important for us to take a moment to band together to recognise the contributions and achievements of our hard-working and talented peers.”

Luke Hebblethwaite, Head of Games at BAFTA, said: “We’re hugely excited to be revealing the nominees for this year’s BAFTA Games Awards and couldn’t be happier than to have five such energetic and knowledgeable voices to lead us through the big moment. I’m looking forward to their lively and insightful reactions and a great conversation as we celebrate the amazing talent, creativity and hard work behind the best games of the year.”

The world’s most prestigious annual celebration of excellence and creative achievement in games, the 20th BAFTA Games Awards, will take place on Thursday 11 April at the Queen Elizabeth Hall, Southbank Centre, London and will be livestreamed on BAFTA’s YouTube, Twitch and X channels at 19.00 BST / 14.00 ET / 11.00 PT.

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Gaming

S Gaming Launches The Emerald Road Game

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S Gaming has launched The Emerald Road, an exhilarating new gaming experience set to captivate players worldwide. The game was launched exclusively on Entain’s platform on March 1, expanding to the wider public two weeks later.

This exclusive partnership marks an exciting opportunity for Entain, to offer its players a unique and immersive gaming experience. The Emerald Road game combines captivating gameplay, with stunning visuals and innovative mechanics, promising an unforgettable journey through a fantastical world filled with adventure, mystery and leprechauns.

During the two-week exclusive period, Entain players will have the opportunity to be among the first to experience The Emerald Road’s captivating gameplay and discover its secrets. After the exclusive period, the game will be available for general release, allowing even more players to embark on this epic journey.

Charles Mott, CEO of S Gaming, said: “We are committed to offering our players the best and most innovative gaming experiences available. The Emerald Road is a perfect fit for Entain, and we are excited to give them an exclusive game launch before we expand it to the wider public in two weeks.”

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