Asia
PAGCOR LAUNCHES BAWAT BUHAY MAHALAGA SERBISYO CARAVAN
Christmas came early for some 3,000 locals here during the launch of the Philippine Amusement and Gaming Corporation’s Bawat Buhay Mahalaga Serbisyo Caravan today.
The two-day event at the Bulacan Capitol Gymnasium is inspired by President Ferdinand Marcos Jr.’s pledge to bring government services closer to local communities, according to PAGCOR Chairman and CEO Alejandro H. Tengco.
“Today, Christmas comes early to the people and the province of Bulacan because we will be giving away gifts that will last beyond Christmas – life-changing gifts because they will serve as a new beginning for our people,” he said during the launch.
“Ito ang kauna-unahang caravan na ating inilunsad sa ilalim ng ating pamamahala,” he told the packed crowd at the capitol gymnasium.
PAGCOR has allocated Php50 million for the caravan launch alone. It covers educational grants for 2,000 students, 45 sari-sari store livelihood packages, more than 4,000 bicycle units and Php5 million worth of hospital equipment for the Bulacan Medical Center.
There were also wheelchairs, medicines, food packs as well as reading glasses and canes for senior citizens on top of medical and dental consultations during the two-day event.
Mr. Tengco said the educational grant for 2,000 students will cover both college and technical-vocational students who will each receive Php10,000 every year.
“Isanlibo po sa mga iskolar na ito ay manggagaling sa vocational schools bilang pagpapakita ng ating suporta at pagkilala sa kahalagahan ng vocational and technical education sa pangkalahatang pag-unlad ng ating mga industriya,” he said.
The state gaming agency partnered with the Bulacan Provincial Government, the Armed Forces of the Philippines Health Service Command, National University College of Dentistry, University of the Philippines (UP) Manila Chancellor’s Office and UP Manila Ugnayan ng Pahinungod for the initial caravan.
Bulacan Governor Daniel Fernando, who also graced the event, expressed his gratitude to PAGCOR for choosing the province as the first recipient of the state gaming agency’s service caravan.
“Taos-puso kaming nagpapasalamat sa PAGCOR at kay Chairman Alejandro H. Tengco sa mga handog sa aming lalawigan kabilang na ang mga livelihood packages, scholarship grants, wheelchairs at iba pa.”
After Bulacan, the caravan will go around the country to continue providing essential services, medical assistance and livelihood packages on a quarterly basis as one of PAGCOR’s major corporate social responsibility initiatives.
Asia
Skyesports and Realme Conclude Realme Campus Gaming League in Chennai: National Collegiate Esports Tournament Sees More Than 10,000 Players Participate
Skyesports, a premier global IP and community builder for gaming and esports, and Realme have wrapped up the Realme Campus Gaming League, a national collegiate esports tournament.
The Grand Finals took place at the SIGMA Auditorium, Sri Sairaam Engineering College, Chennai, and witnessed the top 16 college teams from across India compete in Battlegrounds Mobile India (BGMI) to crown the champions.
Galactic Wolves emerged victorious, securing the title and taking home INR 200,000 from the event’s total prize pool of INR 400,000. The fight went down to the penultimate game, where Galactic Wolves secured a first-place finish to climb to the top of the overall standings.
The Realme Campus Gaming League was launched with a mission to empower college students across India and provide them with a platform to showcase their esports talents in BGMI. The tournament attracted record participation, with more than 2,700 teams from over 200 colleges nationwide vying for a spot in the Grand Finals. To ensure the representation of local talent, Skyesports also organized a local qualifier at the Sri Sairaam Engineering College, with two teams earning their place in the Finals.
Adding to the excitement, renowned gaming personalities Jonathan Gaming and Jelly graced the Grand Finals, interacting with participants and sharing valuable feedback. Jonathan Gaming, fresh from his third-place finish in the BGMI Pro Series (BMPS) 2024 with GodLIke Esports in Kochi, inspired the young competitors with his insights and experience.
Commenting on the tournament, Shiva Nandy, Founder and CEO of Skyesports, said, “Partnering with Realme for the Campus Gaming League has been an incredible experience, as they share our commitment to developing grassroots esports. This tournament was not only a thrilling spectacle for esports fans, but it also offered a platform for college students across India to showcase their talent. The high participation highlights the immense potential at the grassroots level and underscores the importance of fostering and nurturing this talent for the future of Indian esports.”
A Realme spokesperson said, “We are thrilled to support the burgeoning collegiate esports scene in India through the Realme Campus Gaming League. At the LAN Finals in Chennai, players competed in the Realme 13+ 5G which proved to be a formidable device for esports players and casual gamers alike. The event saw over 10,000 participants and garnered more than 250,000 views on social media, showcasing the immense interest and engagement in esports at the grassroots level.”
The Realme Campus Gaming League has set a new benchmark for collegiate esports in India, further cementing Skyesports’ and Realme’s commitment to supporting esports at all levels.
Asia
Online Casino Platform 96M Partners with Formula 1
Formula 1 and 96M, a premier Asian online casino platform, have officially announced a landmark partnership, bringing a new wave of excitement to fans throughout the region. This collaboration establishes 96M as the official betting partner of F1 in Asia, offering exclusive content, innovative betting opportunities and a forward-looking perspective on the future of both industries.
This partnership goes beyond the standard offerings. Fans can look forward to exclusive content tailor-made for the Asian market. Not only will fans gain a deeper understanding of the sport, but they’ll also be armed with the knowledge to make informed betting decisions.
96M will offer a thrilling array of exclusive betting options specifically designed for the Asian market. From daring pre-race predictions to in-play wagers that keep the adrenaline pumping, this partnership promises to elevate the viewing experience for fans of all levels.
To celebrate this exciting collaboration, 96M is launching a special prediction promotion with a unique twist. Fans can participate by predicting race outcomes on the 96M platform via the one-of-a-kind F1 Airdrop. This innovative promotion promises a thrilling way for fans to engage with the sport and potentially score exclusive incentives.
This partnership is poised to redefine the landscape of both online betting and motorsport. By leveraging F1’s global reach and 96M’s expertise in the Asian market, the collaboration aims to set new standards for innovation, responsible gaming and audience engagement. With a shared commitment to delivering exceptional experiences, F1 and 96M are positioned to lead the industry forward.
The partnership officially commences ahead of the 2024 Singapore Grand Prix, marking the beginning of a thrilling new era for both F1 and 96M.
Asia
International Music Day: The strings that bind Indian gaming and esports
Music has always been seen as a universal language that breaks down barriers and brings together people from various cultures and backgrounds. Gaming is another medium with similar potential, and the relationship between the two stretches back decades to the iconic melodies of Super Mario.
As the world has progressed, so has the relationship between music and gaming. Today, they intersect in numerous innovative ways beyond just a simple theme song, yet their ability to captivate audiences through this immersive connection remains unchanged.
A standout instance of this evolving relationship are the virtual concerts held by well-renowned artists Marshmellow and Travis Scott in the popular game Fortnite. Just as halftime performances at the Super Bowl attract global attention, these virtual events drew similar viewership, with over 10 million attendees for Marshmellow’s concert and 27.7 million unique players participating in Travis Scott’s event.
This immense engagement not only showcases the evolution of music and gaming interactions but also emphasises how deeply gaming influences music consumption. On this International Music Day, let’s explore how music and gaming are creatively connecting in India, much like these international events.
One of the most creative ways music and gaming came together in India was when NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, brought gamification to its popular music festival, NH7 Weekender. The lineup was revealed through an interactive game where users explored a virtual NH7 venue and collected coins to uncover the performing artists.
NODWIN Gaming has also frequently blended music with esports. They teamed up with popular artists Seedhe Maut and Sez On The Beat to produce an anthem called ‘NHK,’, for the Valorant Conquerors Championship (VCC), showcasing top Valorant players from South Asia. Another notable instance was when they organised the Android Carnival during the grand finale of Battlegrounds Mobile India Master Series (BGMS) Season 3, featuring a live performance by renowned musician Garv Taneja, also known as Chaar Diwaari.
Commenting on the significance of music in gaming and esports, Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming stated, “Music plays a pivotal role in enhancing gaming and esports experiences. Iconic collaborations, like Linkin Park and Imagine Dragons’ anthem for League of Legends Worlds becoming the sound of gaming culture show how music can resonate deeply with players and audiences alike. Virtual concerts in games like Fortnite by renowned artists like Travis Scott and Ariana Grande also took the world by storm. Games like FIFA have also seamlessly integrated music into their gameplay, creating soundtracks that define each edition and connect with fans worldwide.”
“For gamers, music creates an immersive atmosphere, whether they’re casually playing or competing in tournaments. As a youth entertainment-focused company, NODWIN Gaming recognizes the intrinsic significance of music in gaming and is committed to creating experiences that merge the two, maximising the timeshare of mindshare for our audiences,” he added.
Music plays a crucial role for gamers by enhancing their focus, building excitement, and creating a more immersive and engaging experience. According to Deloitte’s Digital Media Trends Fall Pulse Survey, gen Z gamers have a strong relationship with music. The survey found that 42% of Gen Z gamers listen to other music while gaming, and 34% of them hear music within a game and then seek it out online to stream or purchase.
Naman Mathur, Co-founder of S8UL, India’s leading esports and gaming content organisation says, “Music has always been a huge part of almost every gamer’s journey. Whether it is getting pumped before intense matches or connecting with my community during streams, music has always helped me feel more immersed in the experience. The characteristic music track of each game is something so familiar and exciting for the gamers. Singers like Alan Walker have collaborated with us in the past, clearly highlighting the connection gamers share with music!”
When it comes to in-game music, iconic titles like Grand Theft Auto, Cricket ‘07, or FIFA have soundtracks so ingrained in popular culture that a simple note can immediately remind fans of the game. Music in games can intensify emotions, enhance storytelling, and elevate the overall experience for players.
SuperGaming, a leading Indian game developer, understands this interplay well. Their upcoming game Indus Battle Royale, which is inspired by Indian culture, weaves Indo-futuristic music into its gameplay, crafting an auditory experience that complements its futuristic yet culturally rooted aesthetic.
“Behind every unforgettable gaming moment is a carefully crafted soundtrack that intensifies that experience. For us, the Indo-futuristic soundscape we’ve created not only complements the visual and interactive elements of the game but also enhances the player experience. It creates an atmosphere that pulls players into another world, making each experience on Virlok more vivid and memorable,” commented Roby John, Co-founder and CEO of SuperGaming.
As gaming continues to grow in both reach and cultural impact, music remains at its heart. Whether through game soundtracks, collaborations or interactive experiences this powerful symphony of gaming and music will continue to mesmerise audiences for the foreseeable future.
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