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Sports Sponsorship Market Forecast Shows USD 189.54 Billion Growth by 2030, Driven by Digital Engagement Strategies and Regional Market Developments

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The “Global Sports Sponsorship Market by Type (Events, Individuals, Sports), Sponsored Services (Financial Sponsors, In-kind Sponsors, Media Sponsors), Sponsor Categories, Sport Type, End-use, Sponsorship Providers – Forecast 2023-2030” report has been added to ResearchAndMarkets .com’s offering.

The global sports sponsorship market is poised to reach a new pinnacle, with a projected growth from USD 105.47 billion in 2023 to a significant USD 189.54 billion by 2030, marking a steady CAGR of 8.68%. This notable expansion is a testament to the ever-evolving sponsorship strategies, encompassing events, individuals, and sports teams, that are increasingly embraced by top-tier sponsors worldwide.

Markets in the Americas Lead the Charge
A key growth determinant for the sports sponsorship market comes from the Americas, where an array of diverse sports events and high marketing acumen act as catalysts. The region has seen considerable investments in promotional strategies, enhancing the sports sponsorship landscape.

Europe, Middle East & Africa; Asia-Pacific Regions Display Lucrative Growth
Similarly, Europe, the Middle East & Africa’s enthusiastic adoption of football and rugby sponsorships is fuelling the market’s growth, boosted by significant contributions from notable consumer goods and automotive sectors. Meanwhile, the Asia-Pacific region witnesses the government’s support, contributing to the increasing prevalence of large-scale sports events, laying fertile ground for the market’s prosperity.

Sponsorship Dynamics Shaped by FPNV Positioning Matrix
The FPNV Positioning Matrix emerges as a cornerstone for evaluating the sports sponsorship market dynamics. Through critical assessment of Business Strategy and Product Satisfaction metrics, this matrix aids vendors in strategic positioning, shaping both current and prospective market scenarios.

Insights into Market Share Analysis
Comprehensive Market Share Analysis offers a panoramic view of the competitive arena. It assesses vendor performance based on revenue contributions and other pivotal factors, enabling a thorough understanding of market shares and the competitive nature of the industry.

  • Sports Sponsorship Segmentation Gains Focus
    Segmentation analysis brings to light the varied components of the sports sponsorship market, including types of sports and events, sponsored services, and sponsor categories across numerous sport types and end-uses.
  • Indispensable Insights from Key Company Profiles
    Providing a spotlight on the movers and shakers of the industry, profiles of key companies unlock a treasure trove of recent developments and the companies’ innovative compass, underscoring the vibrancy of the sports sponsorship arena.
  • Competitive and Market Strategies Come to the Forefront
    The report zeroes in on vital aspects like market penetration and diversification, competitive intelligence and strategic analysis, signposting the pathways for the vendors to excel and expand.

Prodigious Impacts on Product Development and Innovation
The report also elucidates the profound impacts the sports sponsorship market has on product development and innovation, shedding light on the nascent technologies and R&D activities that are primed to redefine the sponsorship strategies of the future. In conclusion, the Sports Sponsorship Market report delineates a comprehensive landscape that encapsulates the vast potential and intricacies of the prominent sectors, services, providers, and geographic regions in this domain. With a keen eye on emerging trends and an arsenal of detailed analyses at hand, stakeholders are more equipped than ever to make informed, strategic decisions that will resonate through the sports and business communities alike.

Key Attributes

Report Attribute Details
No. of Pages 197
Forecast Period 2023 – 2030
Estimated Market Value (USD) in 2023 $105.47 Billion
Forecasted Market Value (USD) by 2030 $189.54 Billion
Compound Annual Growth Rate 8.6%
Regions Covered Global

Companies Mentioned

  • Adidas AG
  • Ajinomoto Co., Inc.
  • Anheuser-Busch InBev SA/NV
  • Anta Sports Products Limited
  • ASICS Corporation
  • BYJU’S
  • Castrol Limited
  • DICK’S Sporting Goods, Inc.
  • Emirates Group
  • Etihad Airways PJSC
  • Ford Motor Company
  • Heineken N.V.
  • Hero MotoCorp Ltd.
  • Hyundai Motor Company
  • Infront Sports & Media AG
  • Intel Corporation
  • iProSports Ltd.
  • Microsoft Corporation
  • Molson Coors Beverage Company
  • Monster Beverage Corporation
  • MRF Limited
  • Nike, Inc.
  • Nissan Motor Co., Ltd.
  • PepsiCo, Inc.
  • Puma SE
  • Qatar Airways Group, Q.C.S.C.
  • RealityBLU, Inc.
  • Red Bull GmbH
  • Reebok International Ltd.
  • Reliance Jio Infocomm Ltd.
  • Rolex SA
  • Samsung Electronics Co., Ltd.
  • State Farm Group
  • The Coca-Cola Company
  • The Procter & Gamble Company
  • UPSTOX

 

Gaming

Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia, is celebrating Elyrion (∑∫ỹriȱŋ) Tribe Week with a brand-new Midnight (₼idŋighţ) skin and donations to support reforestation.

Tapping into the Elyrion Tribe’s nature magic abilities, every purchase of an Elyrion item in the game will plant one real-world tree from April 22-28 2024. Midjiwan has teamed up with The Canopy Project, an organisation that works with global partners to reforest areas in urgent need of rehabilitation, combining The Battle Of Polytopia’s themes with a desire to make real change in the world. Previous years of Elyrion Tribe Week have resulted in the planting of over 12,000 trees.

The Elyrion Tribe is a mysterious group of elves, dedicated to defending their woodland home with their unique magic and connection with nature. Players using the Elyrion tribe have the ability to enchant animals into Polytaurs and summon powerful Fire Dragons.

Christian Lövstedt, General Manager at Midjiwan, commented:

“This is a hugely exciting partnership, allowing players to support the planet and contribute to reforestation whilst also accessing brilliant new content to use in The Battle Of Polytopia.”

Alongside donating to The Canopy Project, The Battle Of Polytopia also boasts a brand-new skin for the Elyrion Tribe! The Midnight skin allows players to create graves, build crypts, and summon demons in dark forests, all in service of the mysterious Shard of D’Naeh.

The Midnight skin re-skins the entire Elyrion Tribe as the Midnight Cult. Everything the Elyrion Tribe is all about – nature, enchantment, and sanctuary – is turned on its head, corrupted into a dark, twisted dystopia of itself.

Midjiwan has already invested €250,000 in solar power projects in rural areas around Africa, and other charitable projects. The studio continues to seek opportunities to combine its in-game creativity with real-world benefits. The Battle of Polytopia is available on Nintendo Switch, the App Store, Google Play, PC, and Tesla cars.

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Gaming

Digital Asset Horse Racing Game Stables Appoints Lebnan Nader CEO And Unveils International Expansion Plan

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Stables, the Paris-based Web3 Equestrian Fantasy Game, has appointed venture capital veteran Lebnan Nader as Chief Executive Officer.

Lebnan Nader, who had founded and run several gaming and technology businesses, will oversee an international expansion as Stables seeks to add horses and attract owners from outside its French home market.

Launched in January 2023, Stables was born from an ambitious project funded by PMU, the European leader and number 3 worldwide in horse betting, alongside the startup studio 321. The game is designed to bring the excitement of horse racing into the digital realm by combining real data from actual racehorses with an online Web3 gaming experience where horses are represented as tradable non-fungible tokens.
“Stables brings together two of my favorite domains, video gaming and horse racing. Two sectors I’ve been involved in for the past 12 years. The game’s ambitions are high, and that’s what convinced me,” said Lebnan Nader, CEO of Stables. “The teams have done a tremendous job, and we will continue to develop the game, but my priority will be our community, as they are our greatest strength.”
A graduate of HEC Paris with nearly 20 years experience in strategy, product development, and market positioning in the digital sector, Lebnan co-founded an internationally acclaimed video and VR gaming studio, and also co-founded a software company for lottery and betting operators.

PMU’s initial gamble to reach a new audience has paid off as Stables now boasts a community of several thousand engaged players, aged 25 to 40 on average. The community is currently composed of 70% French players and 30% from the rest of the world.

The Stables teams are now expanding the gaming experience by adding new features that will allow any player, even without owning NFTs, to be able to explore Stables for free. A seasonal horse racing system with an in-game leaderboard will be introduced, as well as “The Paddock Gazette,” a feature allowing the analysis of all NFT data and comparing their performances.

The ability to interact with other players and access numerous new horses are among the features currently in development.
“In 2023, Stables succeeded in realizing PMU’s bold vision of diversifying the world of horse racing into Web3 and becoming today’s reference in equestrian fantasy gaming. Contributing alongside its historic partners to the financial support for an accelerated development of Stables represents for the Tezos Foundation a natural progression to the adoption of Tezos. Among other things, the Tezos Foundation always listens to the needs of management teams and economically engages in projects that have adopted its blockchain to be an active participant in their growth stages,” says Jean-Frédéric Mognetti, Executive Director of the Tezos Foundation.
“Convinced of the relevance of the project, it seemed important to involve new investors. We enthusiastically welcome the financial support of the Tezos Foundation, which strengthens a proven technical collaboration that the project has benefited from since its inception,” comments Emmanuelle Malecaze-Doublet, CEO of PMU.

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Gaming

Speechless Announces Hybrid License, Giving Actors Greater Control Over Their AI-Generated Voices

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New platform will enable voice actors to gain commission on their AI-generated counterparts while also streamlining the development process for studios

Today, Speechless, the voice actor database and asset tool for the games industry, has announced its new Hybrid AI License, combining real voice talent and generative artificial intelligence (AI). This new license will enable game developers to utilize all aspects of modern voice-over production while providing more equitable opportunities for the actors themselves. With the current games landscape increasingly experimenting with the potential of AI, Speechless is offering a solution that takes a greater ethical approach to this technology.

The first complete management system for the games industry, Speechless’ Hybrid AI License easily allows developers to use the full range of voice-over options in one place; from text-to-speech, speech-to-speech and conventional voice recording. Unlike other text-to-speech providers, Speechless’ integrated approach allows developers to access the voice actors behind the AI-generated, text-to-speech options. This license not only enables developers to gain greater creative control over voice production but also gives actors control over their AI-generated voice.

Voice actors will benefit from this license by having their AI-generated voice earn a commission when it is licensed by developers. In addition, developers can utilize text-to-speech options to refine their scripts before bringing on the voice actor for the full recording. Developers can then adjust the voice actor’s recording with its AI counterpart at the later stages of development, removing the need for reshoots and allowing voice actors to move on to new projects.

The potential of Speechless’ License also enables a greater depth of content for side characters and NPCs and streamlines localization in new markets while keeping voice talent involved. With the rise of generative AI in game development, Speechless is establishing the best practice for utilizing the advantages of this technology without excluding the creative talent of voice actors.

This new license is available immediately and follows Speechless’ recent collaboration with audio middleware leader Audiokinetic Wwise.

“We can’t ignore the potential AI has for the games industry but we need to approach this technology ethically; that’s what we aim to achieve when it comes to voice-acting,” the Chief Executive Officer for Speechless, Peo Drangert (pictured), said. “By offering a hybrid license, developers can streamline their processes and experiment with different voice actors at a lower cost. At the same time, voice actors are compensated for their work and the work of their AI-generated voice, have greater opportunities to collaborate with studios and can work more flexibly. AI will continue to grow in the games sector, so we must use it responsibly to ensure a fairer industry.”

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