Gaming
Asia Mobile Gaming Market Analysis Report 2023: The Market is Approaching a Major Inflection Point Due Largely to 5G Connectivity – Forecasts to 2028
The “Mobile Gaming in Asia by Technology, Platform, Stakeholder, Connectivity, Sub-Region and Countries 2023-2028” report has been added to ResearchAndMarkets .com’s offering.
This report represents must-have research for anyone focused on mobile entertainment and/or VAS applications in Asia. This report represents a comprehensive assessment of mobile gaming opportunities in Asia. It provides insights into the mobile gaming business and analysis of current limitations, challenges, and opportunities.
The report also addresses various demand drivers/factors including: Asian mobile gaming demographic analysis, Asian mobile game-play behavior, game-play preference and projection analysis.
The report also provides a comparative analysis of Asian mobile gaming demography and preferences including: Male vs. Female, Casual vs. Core, “Freemium” vs. Premium, Social vs. Traditional, Tablet vs. Mobile, Smartphone vs. Web Enabled vs. Standard Phone, Regular vs. Irregular, Time and Money Spending dynamics.
Mobile gaming is the fastest growing segment of digital entertainment with roots connected to the console-based platform era building upon lessons learned from the likes of Nintendo DS and PlayStation Portable. Initially, adaptive versions of popular console titles were offered for mobile. Incrementally, entertainment targeted towards smartphones and tablets made inroads, particularly in the casual gaming segment. Today, smartphone-based games lead the mobile gaming industry by users but tablets generate higher rates across paid monetization, micro transactions and advertising.
Mostly casual and non-complex genres are popular on smartphone platforms whereas tablets provide a better user experience due to greater hardware capabilities and a superior user interface. Tablets now represent an attractive mid-core gaming platform as they have started competing substantively with console devices and may overtake them in the near future.
The mobile gaming business has also exploded with emerging revenue models such as free-to-play (F2P), “advergaming” etc. Social and community dynamics are also a revolutionary factor that has enhanced viral growth, user targeting, customer acquisition, and monetization, driving substantial daily average revenue per paying user. The major growth drivers are many and varied including growth of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and “advergaming” (brand sponsorship).
After acquiring millions of mobile users, gaming companies have realized that the emphasis should be focused on user retention rather than innovation. Therefore, the gaming industry is largely focused upon enhancing in-game experience on a periodic basis rather than creating entirely new games, which have proven to cause a drop in loyal users.
In addition, gaming business models have experienced a transition from free-to-play to freemium and also a focus on highly successful categories such as social casino style gaming and real money games.
Select Report Findings
- Market for mobile gaming in the Asia region as a whole will reach $93.2 billion by 2028
- Market for mobile game publishers and service aggregators in Asia will reach $51.3 billion by 2028
- WiFi will continue to be the most extensive means of connectivity followed by LTE and 5G through 2028
- While male gamers continue to dominate usage, female gamers are growing 62% faster, poised to reach parity within a decade
- Mobile gaming business models have experienced a transition from free-to-play to freemium and also a focus on highly successful categories
- Smartphones have the greatest user penetration but tablets represent the best user experience that competes well against the console market
- Mobile gaming by device type is dominated by smartphone usage as other devices experience substantially slower growth and tablets are losing ground
- Major growth drivers are explosion of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and “advergaming”
Market Dynamic Analysis
Market Growth Driver Analysis
- Cross Platform Game Play and Mobile Social Gaming
- Growing Demand of Local Content
- Freemium Monetization
- Gaming Optimized Devices
- Mobile Platform as Common Gaming Platform
- Word of Mouth Preference
- Local Gaming Platforms
- Wearable Gaming Preference
- Connected Console and Mobile Cloud
- Advergaming
- In-Game Transaction
- Virtual go-to Community
- Cross-Platform Publishing
- Non-Facebook Social Gaming Platform
Regulation and Fraud Analysis
- Mobile Game Piracy and Virtual Currency Scam
- Kompu Gacha Mobile Social Gambling Ban in Japan
- Geographic Implication of Antipiracy Law
- Zynga with PrivacyVille
- Cyber Criminal Attack on Mobile Social Games
- In-Game Scam Debate in Mobile Social Games
- Open Web to Save DMCA: MiniMega vs. TomKid Game
- RMT and Gold Farming Regulation
- Offshore Opportunity in Asia
New Entrants Role
- Technical and Legal Role of Technology Provider
- Virtual Goods and Currency Provider Role
- Micro Transaction Solution Provider Role
Business Model Analysis
- Key Mobile Gaming Strategies
- Revenue Sources and Cost Items
- Trendy Business Model
- Tips for Economic and Gamification in Business Model
- Advertising Model
- Building Mathematical Model to Set Price
- Market Challenge and Game Balancing Method
Technology and Application Analysis
Case Study
- Grand Theft Auto
- Nike and Sports Game
- FitBit Casual Gaming
- BMW Ultimate Drive App
- Angry Birds
- Fruit Ninja
- Cut the Rope
- Kompu Gacha Games
- Colopula
- Hostess Club Social Game
- Social Horse-Racing Game
- Smurf Village: Real Virtual Economy Success
- Alchemy: Android Title Success Case in Korea
- The Human Element
- Half the Sky Movement
- FoldIt: Research for Mankind and Community Patent
- RecycleBank: Community Awareness
- Miller Literacy Game: Education and Literacy
- SPENT: Poverty Alleviation
- Raise the Village: Constructing Village
- WeTopia Case: Charities for Children
- Charities for Animal: Joy Kingdom Case
- Japan and Korea Success Story
- Pretty Simple’s Criminal Case Lesson
Conclusions and Recommendations
- Advertisers and Media Companies
- Artificial Intelligence Providers
- Automotive Companies
- Broadband Infrastructure Providers
- Communication Service Providers
- Computing Companies
- Data Analytics Providers
- Immersive Technology (AR, VR, and MR) Providers
- Networking Equipment Providers
- Networking Security Providers
- Semiconductor Companies
- OEM Companies
- IoT Suppliers and Service Providers
- Software Providers (Game Developers and Publishers)
- Content Aggregators
- Payment Solution Provider
- Social Media Companies
- Enterprises and Governments
- Gaming Investors
Mobile Gaming Company Analysis
Mobile Game Developers and Publishers
- Halfbrick: Australia
- Capcom: Japan
- Electronic Arts: Japan
- Namco Bandai: Japan
- Gamevil (Com2uS): Korea
- Zeptolab: Russia
- Square Enix: Japan
- Gameprom: Russia
- Kairosoft: Japan
- Konami: Japan
- Disney Mobile: Japan
- GREE: Japan
- DeNA: Japan
- Tencent: China
- Mig33: China
- Sina Weibo: China
- Papaya Mobile: China
- Mobygames
- Games2Win: India
- Hungama Games: India
- Nazara: India
- Anino mobile: Philippines
- Socialpoint: Spain
- Agate Studio: Indonesia
- Toge Productions: Indonesia
- Creacle Studio: Indonesia
- Touchten Games: Indonesia
- Maximize Games Studio: Indonesia
- Tinker Games: Indonesia
- Educa Studio: Indonesia
- Altermyth: Indonesia
- Nightspade: Indonesia
- Alegrium
- Kidalang
- Menara Games
- Own Games
Emerging Publisher Platform Analysis
- Sina WeiBo
- Tencent Network (Weibo, Qzone and Pengyou)
- Renren
- Kaixin001
- 51 .Com
- Mixi
- Cyworld
- Yahoo-Mobage
- Ameba Pigg
- Bebo
- Amazon
- Gaia Online
- Badoo
- Tagged
- Hi5
- Habbo
- Come2Play
- Chillingo
- Tencent QQ
- KakaoTalk
- Line
- Tango
- Kik Messenger
- Zalo
- Qihoo 360 Platform
- Wandoujia
- Baidu App Store
- AppChina
- D.cn Games Center
- Gfan
- VKontakte
- Yonja
Application Store Analysis
- Google Play Games
- iOS Game Center
- Facebook Games
- Alternative Android Store
- Slide ME
- GetJar
- CodeNgo
- Apps UK Ltd.
- Anzhi
- F-Droid
- Alternative iOS Store
- Cydia
- Cross Platform App Store
- NVidia (Geoforce)
- Nook App Store
- Taobao App Market
- Bemobi International
- Mobango
- Appitalism
- Kongregate
- Maopao
- Alternative.To
- Market
- OEM Appstore
- Xiaomi App store
- Carrier AppStore
- One Store Corp.
- MTNPlay
Gaming Service Management Providers
- WildTangent
- iWin
- Twitch.TV
- Appia
- XSplit
Communication Service Provider Analysis
- NTT DoCoMo Japan
- KDDI au, Japan
- China Mobile, China
- China Unicom, China
- China Telecom, China
- Airtel (Bharti), India
- Vodafone Idea, India
- SK Telecom, Korea
- Telstra Mobile, Australia
- Optus Mobile, Australia
- Vodafone, New Zealand
- MTS, Russia
- MegaFon, Russia
- Beeline, Russia
- Chunghwa Telecom, Taiwan
- Hong Kong
- Mobicom, Mongolia
- Telkomsel, Indonesia
- Indosat, Indonesia
- Viettel, Vietnam
- MobiFone, Vietnam
- Smart Communications, Philippines
- Globe Telecom, Philippines
- Maxis, Malaysia
- SingTel Mobile, Singapore
- AIS, Thailand
- DTAC, Thailand
- DSTCom, Brunei
- Lao-telecom, Laos
- Metfone, Cambodia
- Turkcell, Turkey
- Mobile Telecommunication Company of Iran
- STC, Saudi Arabia
- Etisalat, UAE
- Cellcom, Israel
- BATELCO, Bahrain
- Cytamobile-Vodafone, Cyprus
- Vodafone, Egypt
- Zain, Jordan
- Zain, Kuwait
- Touch, Lebanon
- Q-Tel, Qatar
- Omantel, Oman
- K’Cell, Kazakhstan
- Beeline, Kyrgyzstan
- Babilon Mobile, Tajikistan
- Uzdunrobita, Uzbekistan
- MTS, Turkmenistan
- Grameenphone, Bangladesh
- Dialog, Sri Lanka
- Mobilink, Pakistan
- Ncell, Nepal
- Dhiraagu, Maldives
- B-Mobile, Bhutan
Gaming
Gamers around the globe are invited to celebrate the Game Development World Championship Award Show online and on-site
Game Development World Championship (GDWC) season 2022 is coming to an end and now it’s time to celebrate amazing game developers and their games in a much-awaited Award Show which will happen on the 22nd of April in Tallinn Estonia. Tickets are limited, so make sure to reserve your spot ahead of time. The event will also be streamed on the GDWC Youtube channel.
The Award Show will be celebrating the following categories: Studio, Indie, Hobby, Mobile, Game Jam, Student, Brainwave Award, Houdini Award, Xsolla Award. The final round of Fan Choice Voting is open starting today, 20th of March (8 am GMT+2) for Studio, Indie, Hobby, Mobile & Game Jam categories.
“We’re extremely happy with the GDWC 2022. With over 3700 teams signing up this was the largest year in the Championship history. Your awesome Judges are currently working hard to select the Jury Choice Winners, and now we just need help from the players to decide on the Fan Choice Winners. So head onto our website and vote! And while there, check out the GDWC 2022 Awards coming up in Tallinn, Estonia on April 22nd.” – Olli Mäntylä, Director of GDWC.
For the Fan Choice Voting each category (Studio, Indie, Hobby, Mobile & Game Jam) will feature 10 games to vote from and have 1 winner and 4 runner-ups. Here are the prizes for all categories.
Fan Choice Runner ups:
- GDWC Swag & Certificate
- 1-year JetBrains Rider license
- Opportunity to be featured in Helpshift Showcase
- 20% discount for IGDA Memberships
Fan Choice Indie, Studio & Hobby Winners:
- Trip to Finland for 1 team representative
- GDWC Swag & Certificate
- 1-year Houdini Core license
- 1-year JetBrains Rider license
- Opportunity to be featured in Helpshift Showcase
- 20% discount for IGDA Memberships
Fan Choice Mobile & Game Jam Winners:
- GDWC Care Package, Swag & Certificate
- 1-year Houdini Core license
- Opportunity to be featured in Helpshift Showcase
- 20% discount for IGDA Memberships
Driving a vintage car, shooting space invaders, and listening to a boombox are just some of the fun festive eighties sensations recreated in the new “Samantha Fox Arcade” from MGA Games. The game takes us back to that glorious time and the arcades with their arcade video games, pinball machines, and table football. And if any woman was to be admired in those days, it was Samantha Fox. The English singer and model starred on magazine covers worldwide and sold 30 million albums, with hits like Touch Me, Naughty Girls, Love House, and Nothing’s Gonna Stop Me Now – the video for which was shot in Marbella.
MGA Games had previously worked with the famous singer on the successful 5-reel Samantha Fox tribute slot game back in 2020. With this latest production, Samantha Fox Arcade, MGA Games, leaders in creating and developing innovative online slot games in Spain, adds another title to its spectacular catalogue: a new premium production demonstrating once again the company’s know-how in the development of 3-reel slot games, unrivalled in the market.
With an excellent download time and flawlessly adapted for mobile phones, tablets, and computers, the game starring the exuberant, world-famous British artist and model is here to triumph. The attractive model and singer invites players to accompany her in this classic arcade game, reminiscent of the eighties, where music and Arcade video games transports players back to this truly memorable time.
In addition, among the 7 mini-games, accessed at random with certain prize lines, there are some great Arcade classics to be played. With the singer, players can play vinyl music, watch one of her concerts or shoot space invaders in true eighties style, and if players manage to get the disco ball symbols, they can play 8 lines in the upper game. The accumulative hearts game and the mixed sevens are other surprises to be discovered in “Samantha Fox Arcade”.
The main game of Samantha Fox Arcade takes place in the arcade bar, with Samantha Fox ready to drink a milkshake and accompany the players in their return to the past full of prizes and surprises. With enough bonuses and credits, players can access the upper game, an arcade game room with cassettes, classic cars, planets, and Samantha – ready to win every game.
“Samantha Fox Arcade” is a low volatility, 3-reel, 9-line game in Spanish and English with Wilds, Advances, Holds, and Vertical Lines. A premium slot game from MGA Games programmed with HTML5 technology and with a responsive design that makes it compatible with all digital formats.
The game is available to online casino operators in Spain from the 20th of March, 2023.
Central Europe
New Metaverse Game Star Life by iCandy’s Flying Sheep Receives German Government Funding
Flying Sheep Studios, a subsidiary of iCandy Interactive, an Australian-listed international games studio, is proud to announce it is developing Star Life, a social massively multiplayer online (MMO) game focused on cooperation, and community-driven experiences that will prioritise socialising and being the party and event part of the metaverse, eventually hosting events and concerts.
iCandy Interactive has an international footprint of having other video games studios across Asia (Singapore, Malaysia, Thailand, Indonesia) and Flying Sheep Studios is its first major investment made in Europe.
The German Federal Ministry for Economic Affairs and Climate Action has agreed to support the development of Star Life with a generous funding of approximately EUR 1.1 million (approximately USD 1.2 million). Flying Sheep Studios, known for its expertise in HTML5 web-based game development, is utilizing its skills to create a sophisticated web-based metaverse game.
High-Availability Metaverse
One of the key features of Star Life is its high accessibility, making it conveniently playable from any browser on any device without needing downloads, installations, or high-end technology.
Players can start entering the Star Life metaverse with just one click via a web browser on both desktop and mobile devices. The game also prioritizes diversity, offering players various options for character creation, shopping, and community-driven events, such as concerts and exhibitions.
In addition, Star Life will incorporate optional blockchain-enabled items, or NFTs, giving players more ownership and agency over their virtual belongings. These belongings can be transferred and used on different platforms, making the process streamlined and convenient. Star Life will be a free-to-play game available to everyone.
“We are grateful to the German Federal Ministry for Economic Affairs and Climate Action for their support and trust in our project. This funding demonstrates the federal budget for video games working as intended, fostering the development of cutting-edge technical know-how ‘made in Germany’ and creating and securing jobs,” says Thomas Rössig, Founder and Managing Director of Flying Sheep Studios.
Addition of Senior European Industry Talent
For the development of this groundbreaking project, Flying Sheep has also hired additional talent, including four industry veterans:
Renke Bahlmann – Lead Game Designer
With 12 years of experience working on browser games for industry leaders such as Bigpoint, game development allrounder and media technology expert Renke Bahlmann is the perfect fit for the position of Lead Game Designer. He will guide the team in creating a highly engaging game experience.
Frank Reitberger – Lead 3D Developer
Flying Sheep’s new Lead 3D Developer Frank Reitberger is renowned for his work as a Designer and Programmer. In the past two decades, he has worked for well-known brands and customers such as Porsche, IBM, and Activision Blizzard.
Daniel Schemann – Head of Back-End Development
Cultivating his passion for multiplayer experiences in the early days of MUDs, Daniel Schemann founded his studio Silent Future in the early 2000s and would later work on free-to-play MMO Earthrise. In his new position as Head of Back-End Development at Flying Sheep, he will create the foundation for the multiplayer experience of Star Life.
Nina Kiel – Head of Diversity & Inclusion
As one of Germany’s foremost game diversity experts, Nina Kiel has worked in various industry-related fields such as games journalism, game development, game event management, game studies and media education for over a decade, and published several books. Now they’ve joined Flying Sheep as Head of Diversity & Inclusion to support the studio in making diversity and
inclusion a key part of their endeavors.
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