Latest News
Hub88 bolsters comprehensive offering
Hub88 is set to transform its offering in 2024, increasing the focus on its growing ecosystem of solutions and Marketplace partners.
The new direction solidifies Hub88’s commitment to offering more than iGaming content by becoming an all-encompassing provider. As a Yolo Group company, Hub88 can also open doors for other complimentary services within the industry.
Among other things, Hub88 will enhance its industry leading payment solution HubWallet and expand its Marketplace which brings together dozens of premium suppliers with a proven track record of helping gaming companies on their way to success.
This ecosystem includes financial services provider One.io, and unparalleled sports feed and odds trading through TradeArt, as well as suppliers that can offer link building, traffic growth, marketing and engagement tools and content automation.
Additional features will be launched across the platform to spearhead the charge into 2024, such as an intuitively built and endlessly customisable client area, automation for contract agreements and updates, and automated onboarding.
Furthermore, the supplier will continue to grow its impressive slots library with the platform hosting thousands of games from hundreds of the industry’s most sought after developers, with a powerful back office offering.
Expanded geographical reach will also be a priority in 2024 with a particular focus on LatAm where the supplier has ambitions of becoming the go-to provider in the region. Hub88 can offer a gateway into the exciting territory where its content is resonating well with local players, including casino titles from proprietary provider Bombay Live, the first supplier to be granted a licence to offer its live casino portfolio in the Province of Buenos Aires, with a dedicated studio in the region.
With increased investment to further grow the business, Hub88 is also introducing a new brand identity as part of its mission to firmly establish itself as a leading platform provider to the global online gambling industry.
To showcase its new trajectory, the company will exhibit at ICE London under the Hub88 brand for the first time, welcoming visitors to Stand N8-220.
Ollie Castleman, Head of Hub88, said: “Hub88 is already a well-established brand in the sector but as we enter 2024, it’s imperative that we revamp our offering and solidify our identity as a leading full-service provider, cemented by an increased focus on areas outside of casino content and a new logo.
“With more room to expand and deliver industry leading products that enables our partners to grow, Hub 2.0 is connecting businesses to a world of limitless content where the possibilities are endless.”
Latest News
Most effective marketing strategies in iGaming
Gone are the days when casino games were merely the preserve of brick-and-mortar casinos. Much like every other sector, gaming has long gone digital. In Europe alone, the online gambling industry is projected to generate around €43bn in 2024. According to German data gathering company Statista, the market should reach up to 74.7m users by 2029.
Part of this success comes down to the marketing techniques the industry has been applying to great effect in recent years. So, how do casino operators keep attracting users in droves? And how can new platforms ride that wave to make a name for themselves and thrive in such a heated environment? Let’s delve into three marketing trends worth imitating.
Insightful SEO strategy
Online discoverability is key to making it in the digital world, pushing websites to invest massively in search engine optimization (SEO) to overtake their competitors online. Finding the right keywords goes a long way in ranking higher than the competition. To target the most relevant search terms, casino operators use marketing tools like Google Search Console, Ahrefs, Ubersuggest and SEMrush. Likewise, optimizing a site’s metadata and backlinking can do wonders for search engines.
Mastering the SEO game is no easy task as it requires keeping up with ever-evolving SEO guidelines. From Google to Bing, search engines constantly update their algorithms to improve the pertinence of their results. Websites big and small need to reflect these changes in their SEO approach. Going with the times also means looking into current trends and changes in consumer habits, considering new online behaviours such as voice search. Meanwhile, casino sites always need to comply with local regulations across all the markets they operate in, which translates into a business model fostering adaptability and responsiveness.
A sharp eye for innovation
Operating in an overly competitive environment can be a powerful stimulant. Many iGaming operators are quick to adapt their marketing strategies to emerging trends, just as they are quick to adopt new technologies and innovations to pique the interest of their target audience. Always the trailblazer, the online gambling industry was among the first to invest the mobile space. Over the years, most platforms recognised the needs and preferences of modern players placing convenience above all other metrics, developing ever-so-smooth graphics and user-friendly features on mobile.
Additionally, casino operators have been early adopters of blossoming technologies like virtual reality and blockchain. While many industries were struggling to figure out what is blockchain, major iGaming players went all-in on the technology. Crypto-casinos did much to bring currencies like Bitcoin and Ethereum into the mainstream. Incidentally, it is no surprise that metaverse projects like Decentraland made room for virtual casinos into their digital space, with iGaming companies trusting this risky yet daring move to bolster their brand image as tech pioneers. From AI-driven data to AI chatbots answering users 24/7, the AI revolution has also been afoot in the industry.
User-centric approach
Whether online or in the physical space, users increasingly seek validation and acknowledgment of their unique needs – one marketing facet that iGaming operators have been all too eager to exploit by analysing data to roll out personalised bonuses based on players’ profiles, online behaviour, and gaming patterns. Individual users can benefit from tailored recommendations for exploring new games or discovering freshly released titles before anybody else. They may also receive exclusive deals and casino offers. Such promotions might target high rollers and frequent players, affording them special privileges to reward their loyalty. Similarly, high-stakes gamblers may enjoy extended withdrawal limits and earn VIP status.
Newcomers also receive incentives to register on a specific platform. On top-rated platforms, newly registered users can grab no deposit bonuses. While players cannot cash out these extra bundles of cash, they can use these free credits to play a range of casino games. As such, no deposit bonuses are an effective means of allowing users to test a site’s catalogue risk-free. Players can then keep their earnings to bolster their bankroll, with casinos riding on that momentum to drive engagement and keep first-time users logging back on their accounts.
Implementing the right marketing strategies often boils down to analysing what works for the competition. In that sense, the iGaming industry encourages emulation that benefits well-established platforms and new casinos alike. Betting on flexibility, innovation, and personalisation, online casino operators manage to evolve with the times and stay ahead of the current to appeal to a broader range of players from all backgrounds and demographics.
Latest News
Pirate Multi Coins – Feature-rich New Title from Fantasma Games
Slots players are taken on a swashbuckling adventure as they seek to unlock the Golden Chest in latest release from Fantasma Games
Pirate Multi Coins, a 6 reel, 5 position slot, is the latest title to hit the market from the Stockholm-based developer, Fantasma Games.
Golden Multi Coins are the key to unlocking big wins and features, with a random number of Coins appearing on each spin. Coins can hold either a monetary or multiplier value, and landing five on a spin awards all values shown.
In a break from standard slots, Pirate Multi Coins features no set paylines, with wins achieved when eight or more matching pay-symbols appear anywhere on the thirty-position matrix. Each win combines those symbols into another Coin, helping trigger the Multi Coin feature. The remaining spaces are filled by an Avalanche, which is Fantasma’s proprietary take on cascading reels.
Another air of suspense comes in the form of the Golden Chest at the top of the playing area. Any Coins landed during a spin which does not trigger the Multi Coin feature are added to the Golden Chest. The Golden Chest can trigger during any base-game spin where a coin is added to the chest, which rains more coins down upon the reels, guaranteeing a Multi Coin feature.
Finally, there is also a Free Spins feature, where landing four or more Scatter symbols awards fifteen free spins. Retriggers are also available during the feature, with three Scatters awarding five more free spins, and four Scatters awarding an additional fifteen spins!
Pirate Multi Coins comes with RTP options of 86%, 94.35% and 96.08%, sits at the medium range of the volatility scale and has a max win potential of 4999.x. It features a Scatter Boost option as well as a Bonus Buy for jurisdictions where this is applicable.
Fredrik Johansson, Founder and CEO of Fantasma Games, said: “In our first venture into the quintessential Pirate slot theme, Pirate Multi Coins brings a host of great features to all types of players.
“With multiple ways to trigger our various features as well as a medium level of volatility, we hope that it really appeals to every type of slots’ fan looking to find some buried treasure.
“Pirate Multi Coins takes to the high seas in thirty-four languages across our network of amazing operator partners on April 30th.”
Casino Games
BetMGM is launched in the Netherlands, bringing an authentic Vegas experience to the Dutch market
The golden Vegas offerings and entertainment of BetMGM is coming to the Netherlands, following a successful launch in the UK. BetMGM will offer a best-in-class Las Vegas experience to deliver a new golden era of online casino and sports betting in the Netherlands. Leveraging LeoVegas Group’s proprietary technology and platform, the launch marks a significant step in the brand’s international expansion.
BetMGM, the entertainment and sports brand known for its golden offerings and authentic Vegas experience, is launching in the Netherlands. The new brand is set to provide customers with exciting new product features, including large-scale jackpots, loyalty rewards, exclusive slots, as well as unique and compelling sports promotions. Utilising LeoVegas Group’s proprietary technology and platform, this expansion into the Dutch market represents the second European launch, succeeding a well-received rollout in the United Kingdom.
Gary Fritz, President of MGM Resorts International Interactive, said “We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global markets. The Dutch market offers an exciting opportunity and will be an important part of our international expansion efforts and strategy to become a global gaming leader.”
Gustaf Hagman, Group CEO at LeoVegas Group, said “Our launch in the UK was tremendously successful, and we eagerly anticipate bringing the golden Vegas experience to the Netherlands. This launch in the Dutch market is an important step in our international expansion, but we have much more in store.”
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