UltraPlay, a leading provider of innovative iGaming solutions, proudly announces being shortlisted for the esteemed EGR B2B Awards 2024 in the ‘White Label Partner’ category. This nomination recognizes UltraPlay’s commitment to excellence in the iGaming industry and its role as a key part of ODDS Group, a renowned company known for advancing the frontiers of digital entertainment and gaming technology.

UltraPlay’s White Label Solution offers a comprehensive, turnkey package designed for businesses aiming to quickly enter the iGaming market. This solution provides operators with everything needed to launch, including advanced sports betting and Esports platforms, integrated payment systems, and cryptocurrency technology. UltraPlay manages crucial back-end operations such as licensing and security, allowing clients to focus on brand development and customer engagement. Customizable to specific market needs, this solution accelerates the go-to-market timeline and boosts competitive capability in the fast-evolving online gaming sector.

The EGR B2B Awards are known for highlighting the best in the online gaming service sector. UltraPlay has been acknowledged for its exceptional white label solutions that empower operators to efficiently launch and manage their brands. Mario Ovcharov, CEO of UltraPlay, stated, “This nomination reflects our team’s dedication and the strong relationships we’ve built with our clients. It’s an honor that motivates us to continue innovating and maintaining high industry standards.”

UltraPlay offers comprehensive services including sports betting, Esports, white label, and turnkey solutions, focusing on quality, security, and user experience. As part of ODDS Group, UltraPlay leverages extensive resources and deep industry expertise to enhance its offerings and support its clients globally.

The winners will be announced on June 13, 2024, bringing together industry leaders to celebrate common achievements.

ProgressPlay, renowned as one of Europe’s Top 10 Casino Tech Solutions Providers in 2024, is set to make waves in the Asian iGaming sector with its groundbreaking standalone product. Making its debut at SIGMA Asia 2024 in Manila, ProgressPlay aims to captivate attendees with its innovative offerings showcased at stand BR917.

With ProgressPlay’s new standalone product, partners are able to market all markets.

SIGMA Asia, slated to run from June 3rd to 5th at Manila’s esteemed SMX Convention Centre, has already generated immense anticipation within the industry. With a diverse array of top-tier B2B and B2C exhibitors, including ProgressPlay, the event promises to be an unrivaled gaming hub, expected to attract over 20,000 delegates.

The Asian iGaming industry is experiencing exponential growth, fueled by technological advancements and a surge in demand for online gaming experiences. With the widespread adoption of mobile devices and digital payment methods, coupled with the popularity of online gaming, the sector presents lucrative opportunities for gaming entrepreneurs seeking to establish their presence across the continent, starting with a standalone solution.

Marina Nahhas, Sales and Marketing Manager at ProgressPlay said: “We are super excited making our debut at SIGMA Asia with our latest products. Our standalone product has huge potential for local markets and the exhibition gives us an excellent opportunity to present it to a large number of potential new customers.”

ProgressPlay’s standalone licensee offering made its debut at ICE back in January, and in this arrangement ProgressPlay serves as the technology provider while partners take charge of all their own operations.

ProgressPlay’s platform has been meticulously developed over the years, boasting a team of top-notch professionals dedicated to serving regulated markets including the UK. The platform is fully equipped to meet all the diverse requirements, many of which are proprietary services developed in-house.

Notably, ProgressPlay’s platform boasts proprietary AI capabilities for safer gambling shortlisted in the EGR Awards, setting it apart in the industry. Moreover, the platform offers unparalleled flexibility, enabling operators to tailor their offerings to specific regions and regulatory requirements. Through a strategic joint venture with a reputable cashier, ProgressPlay facilitates seamless integration of various payment methods, catering to the diverse needs of its partners.

ProgressPlay CEO Itai Loewenstein said:“The biggest advantage of the standalone platform is that it enables operators to have a much wider selection of countries and regulatory territories to choose from based on the licenses they hold and the built-in proprietary cashier that is easily adapted to the relevant markets and payment processors. An additional advantage for operators is the ability to create brands under the standalone platform, which is especially helpful in generating healthy ROI in Asian markets which we will be showcasing on stand BR917 at SiGMA Asia.”

Atlas-IAC has taken a bold step forward, unveiling its new identity as Atlaslive, the dynamic iGaming platform. Teaming up with the esteemed Banda agency, the company started a fresh era in iGaming tech marked by innovation, dynamism, live tech and bold creative approach.

“Fueled by the dynamic nature of our industry and the rapid evolution within our company, we felt compelled to embrace change that would reflect these transformations. As we review on the strides made over recent years – from refining our unique product to forging new partnerships worldwide – it became clear that a new brand strategy  is the natural next step in our journey,” commented Bogdana Yavorskaya, Chief Marketing Officer at Atlaslive, on the preconditions leading to the rebranding.

Nowadays tech builds in people’s lives becoming life itself, and removes the line between what is real and what is not. Yaroslav Serdiuk, Strategy Director at Banda agency, emphasizes: “The principle of outstanding technology is to mirror life, give important outcomes, and remain unnoticeable in use. The best technology is live tech. That is why we chose the notion of “live” and built the brand entity around it, incorporating it into the brand name as well. The company’s tagline stresses its progress into a dynamic iGaming platform.”

The brand’s visual identity retains its focus on blue but now incorporates new accents and shapes. The cool palette captures the essence of technology, while the shapes, approaches, and the identity system itself underscore continuous dynamism.

Keeping “Atlas” and combining it with “live”, the new Atlaslive logo marks not only just a new word, but reflects a fresh phase in the industry, seamlessly blending legacy with innovation.

The mission of Atlaslive is to discover how far iGaming tech can evolve. Bogdana Yavorskaya, CMO at Atlaslive, emphasizes, “Just like with life, you never know where it will bring you eventually. But we are up for this journey.”

The core values of Atlaslive are  to connect, evolve, and deliver. Maxim Slobodyanyuk, CEO of Atlaslive, believes these values mirror the company’s core principles,

“It is crucial for us to maintain open interactions between employees, clients, and partners to foster the creation of new ideas. Responsive to the changing world, we prioritize evolution and continuous improvement as our fundamental principles. Additionally, we ensure our platform is efficient and delivers scaling-up outcomes.”

Discover How Far iGaming Tech Can Evolve with Atlaslive.