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Playtech Wins Extension to Multi-Year Partnership with Totalizator Sportowy

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playtech.com/news/playtech-and-veikkaus-forge-strategic-partnership-elevate-live-casino-experience-finland
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Playtech announced the extension of its successful partnership with Totalizator Sportowy, Poland’s national lottery operator, following a highly prosperous multi-year collaboration between the two companies regarding Totalizator Sportowy’s online casino platform.

Playtech secured the exclusive contract with the state-owned operator, which has been in the industry for over six decades, following a strict public tender process. Totalizator Sportowy’s decision reflects Playtech’s key strengths and unique appeal to the large government-run organisations in regulated and newly regulated markets and the local audience.

Working closely with Totalizator Sportowy over the past five years, Playtech has provided cutting-edge technology solutions and a wide range of innovative gambling products including Playtech’s market leading platform, casino content as well as Playtech’s cutting edge Live product. This well-established partnership has successfully maintained Totalizator Sportowy‘s position as a state-of-the-art national online casino operator, delivering an exceptional gaming experience to hundreds of thousands of players across the country.

The continued development and success of Totalizator Sportowy’s online offering has been possible and achieved by further innovative activities undertaken by the Company over the last five years in true and close collaboration with Totalizator Sportowy.

Mor Weizer, CEO at Playtech, said, “We are delighted and proud of being chosen once again following a strict tender process as a strategic partner of Totalizator Sportowy. Our successful partnership and collaboration with Totalizator Sportowy, has strengthened Playtech’s position as the leading technology provider in the Polish online casino market. We look forward to continuing this partnership and strengthening our commitment to the Polish market by extending our presence in Poland and delivering top-notch solutions tailored for Polish players.”

Olgierd Cieślik, CEO at Totalizator Sportowy, said, “By extending collaboration with Playtech, Totalizator Sportowy wants to ensure its commitment to working with the best in the online casino industry in order to deliver enhanced and personalized entertainment to players across Poland. Playtech’s dedication to ensuring safety and responsible gaming is a contributing factor in this decision, as this approach aligns with Totalizator Sportowy’s values and helps us meet Polish user’s expectations by providing the best offering possible.”

This extension signifies Playtech’s unwavering commitment to the Polish market and its dedication to delivering tailored solutions for Polish players. As the partner of choice for Totalizator Sportowy, Playtech reaffirms its position as a trusted and reliable provider in the gambling industry.

Central Europe

EGT’s bestseller Bell Link with another great success: Its bells are now ringing in the Czech market

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EGT’s bestseller Bell Link with another great success: Its bells are now ringing in the Czech market
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EGT’s bestseller jackpot Bell Link set foot in the Czech Republic. The prominent local operator Palasino Group a.s. made installations of the product in their gaming establishments Palasino Excalibur City, Wullowitz and Furth im Wald, located near the borders with Austria and Germany.

“We are very glad that Palasino Group a.s. is the first operator in Czechia to present EGT’s top-seller Bell Link to its clients,” commented Ivan Grigorov, Regional Manager of EGT Czech Republic.  “We have been cooperating with them from the very beginning, since the foundation of our office in the country 5 years ago and I am proud to say that our partnership is continuously developing, bringing a lot of positives to both sides. I believe that Bell Link will live up to the operator’s expectations and will very quickly become a favorite among players in all three casinos.”

Bell Link, which is housed in G 27-27 St slot cabinets from the General Series of EGT, now enables the customers to the 3 facilities to try their luck with the 10 exciting titles of Bell Link 1 multigame. The jackpot has 4 levels: Minor and Mini, that are fixed, and the progressive Grand and Major, all triggered by different color bells. Bell Link includes the Bell Link bonus game and the Reels Boost mode, which both enrich the gaming experience and give additional rewards to the lucky ones.

Marek Sedlacek, Director of Casino Operations at Palasino Group a.s., also shared his positive expectations regarding the recent installation: „We are very happy with the performance and reliability of EGT’s gaming equipment, as well as all the services that the company provides us. All of their developments that we have tested so far have shown excellent results. I am confident that by adding Bell Link to our offerings, we are giving to our customers a great gaming product that will make them coming back to our casinos again and again.”

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Central Europe

Buying Games as Downloads is More Popular Than Ever in Germany

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The share of PC and console games purchased as downloads in Germany climbed to 60% for the first time in 2023, meaning that download purchases have remained at the same high level they reached during the first year of the coronavirus pandemic in 2020. Back then, the share of downloads jumped from 45 to 58%. These figures were published by game – The German Games Industry Association, in cooperation with market research company CPS GfK. A closer look at the individual gaming platforms, though, shows there are huge differences between them. Download purchases are most popular among PC players; these days, they buy nearly all of their games – 98% – as downloads. Last year, that figure was already 97%. Consoles are a different story, though. Most console players prefer to buy games on physical media. The majority of console games – 60% – are still purchased as physical media, even though that figure has dropped by 3% points compared to last year.

The way in which video game players purchase games is also a question of age. The younger generation of players in Germany overwhelmingly opt for downloads. And this trend is particularly strong among players between the ages of 20 and 29: they buy more than 7 out of 10 PC or console games (71%) in this format. But these days, growing numbers of older players are starting to prefer downloads, as well. Among 50- to 59-year-olds, approximately 6 out of 10 games (59%) are purchased as downloads; last year, this group bought about 53% of their games on physical media. Physical copies are most popular among the over-60s. In 2023, they bought more than half their games (53%) on physical media. However, this figure also represented a decline of 12% points in sales of physical media among this group.

“We’re seeing a clear trend: downloads are becoming an established way of buying games, and their share of the games market is continually increasing, even though that growth has slowed a bit since the pandemic. For many people, downloads are a quick and convenient way to buy games. Last year, a number of big blockbuster games, like ‘Baldur’s Gate 3’ and ‘Alan Wake II’, were initially released as digital exclusives. Plenty of successful indie games have been download-only for ages, as well. All these factors have given the popularity of downloads a massive boost. But how games are purchased still varies according to the age of the player and the type of platform. Video game players primarily buy their console games on physical media, to get the limited editions and fan merchandise that come with them, or to ensure that they always have a copy of the game in their collection,” Felix Falk, Managing Director of game, said.

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Central Europe

Slower workforce growth and fewer new companies: the upward trend in the German games industry is weakening

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Slower workforce growth and fewer new companies - the upward trend in the German games industry is weakening
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• Number of German game companies grows by 4 per cent in twelve months
• Slowed growth pace: employment figures at developers and publishers up 3.5 per cent
• German games industry plus extended game labour market provides more than 30,000 jobs

The strong upward trend seen in the German games industry in recent years is now weakening significantly. After registering 15 per cent growth a year ago, the number of game companies increased by just 4 per cent in the past twelve months, to a total of 948 companies developing and publishing computer and video games in Germany. This was announced today by game – The German Games Industry Association on the basis of data from gamesmap.de in cooperation with Goldmedia. In particular, the number of companies that exclusively develop games is rising, with 6 per cent growth in the past year bringing the figure to 477 currently. A further 52 companies in Germany specialise exclusively in publishing video games and 419 are active in both game development and publishing. This amounts to a 52 per cent overall increase in the number of game companies in Germany since 2020.

Employee numbers at German game companies showed continued growth, but at only half the pace of the previous year. The number of employees at game development studios and publishers rose to 12,408 over the past twelve months, up around 3.5 per cent from last year’s figure of 11,992. This compares with 7 per cent growth recorded from 2022 to 2023. At first glance, the weakened yet still positive trend appears contradictory against the backdrop of the current overall decline in investment momentum and major waves of consolidation in the international games industry. While the current consolidation wave has indeed affected German game companies, its impact here has been less pronounced than in general internationally. One reason for this is that many game companies in Germany are currently still in the midst of projects made possible by federal games funding, which has served as a stabilising factor for the industry as a whole. In addition to the workforce in publishing and development, an estimated further 20,000 people are employed in the area of games. The games industry thus provides jobs for over 30,000 people in Germany, including skilled professionals in educational institutions, the media and the public and commercial sectors.

‘Games funding plays a decisive role in this. Although the on-going application freeze for the federal games funding has hampered the development of new projects for over a year now, the fact that many German studios were still in the middle of federally funded projects gave them stability. However, if the German government doesn’t ensure funding budgets at an internationally comparable level soon, the prospects for game companies will be all the more unclear. Along with the consolidation wave,’ he continues, ‘the current unpredictable and non-competitive framework conditions in Germany have now slowed the strong growth of recent years. The German government must finally make the promised funds available and return to the path of an ambitious policy of single-source game funding, as it announced in its latest growth initiative.’

About the data:
The data is drawn from a survey carried out by Goldmedia on the basis of entries on gamesmap.de. It was conducted on behalf of game – The German Games Industry Association for the period ending on 14 June 2024.

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