In support of Safer Internet Day, Guild Esports is announcing the full roll-out of its Parental Power Up programme, following a successful trial. Curated by industry leading experts, the programme is designed to educate parents on the world of online gaming and equip them with the tools to ensure they stay safe online when gaming.
Parents will also learn the fundamentals of Fortnite to encourage participation in their children’s gaming.
According to a recent Ofcom report 72% of children aged 8-17 play video games online and nearly a quarter of parents (22%) don’t supervise the online activity of 8-11 year olds. This has led to 22% of children chatting to people they don’t know when gaming.
Furthermore, 71% of parents are concerned at the content their children are exposed to online and to address this, Guild set up the Parental Power Up programme to equip parents with the knowledge and tools to ensure their children are safe when gaming online, particularly when doing so autonomously.
Parents that sign up to the Parental Power Up programme will take part in a number of training exercises that help develop their gaming skills and encourage practice sessions with their kids to boost their learning. Guild Esports’ Head of Player Pathway and Safeguarding, Kit Brunswick designed the programme and used popular video game title Fortnite as a basis for many of the activities. Online security forms an integral part of the program and he has integrated a series of safeguarding masterclasses to benefit both parents and kids.
Jed Leicester, a parent participant in the initial pilot scheme (and one of many who now feel more assured letting their child game online unsupervised) said, “It was a thoroughly interesting event that not only showcased the impressive set up at Sky Guild Gaming Centre, but also demonstrated how maturely the coaches worked with the children to map out and explain the skill sets required to achieve greatness within the sport. They clearly identified the potentially harmful concepts and scenarios that we (parents & children) may not have considered whilst immersed in the gaming experience… and helped us better understand how, with the right guidance the virtual and real worlds can happily overlap.”
As part of the programme parents will be invited to the Sky Guild Gaming Centre in London, where they’ll have the opportunity to learn how to engage with their children and set boundaries in a healthy manner and the children will be taught best practice on how to conduct themselves in online spaces.
This programme serves as an extension of the work Guild Esports is already doing in its local community. In 2023, more than 700 children came into Sky Guild Gaming Centre for education days where they also learnt about mental health and nutrition through the vehicle of esports.
Jasmine Skee, CEO of Guild Esports said: “Within our Guild Academy, we’ve always understood the importance of upskilling parents alongside the training that we provide to their children. As the gaming industry continues to grow and more and more young people aspire to work in esports and competitive gaming, we want to lead the charge on ensuring that parents are knowledgeable and digitally savvy, with a broad understanding of the opportunities and ecosystem of the esports industry. We see this upskilling programme as a perfect vehicle to grow this understanding in a way that is engaging and authentic – and to allow them to bond with their children through gaming.”
Guild Esports will be rolling out its parent education initiative programme on a regular basis following the success of the pilot. Parents that want to know more about gaming and esports are invited to register their interest in participating in upcoming programmes [email protected].
Abios scales up esoccer offering through new data deal with Betinvest
Through a new data partnership with Betinvest, Kambi subsidiary Abios gets access to an additional 4,650 matches of esoccer from the tournaments CyberLive!Arena (CLA) and Esport Pro Club (EPC). This allows Abios to power its partners with fast and engaging betting experiences, perfect for sportsbooks looking to capitalise on the combination of digital esports and analogue sports.
Last year, Abios released its esoccer offering featuring an odds feed, widgets and accompanying streams, creating an all-in-one betting experience. It proved to be a popular product for sportsbooks looking to increase live content after big events or during season downtime.
To increase coverage, create a more consistent offering and enable larger customer differentiation, Abios has partnered with sportsbook solutions provider Betinvest. Through the deal, Abios gets access to over 4,650 monthly events across CyberLive!Arena (CLA) and Esport Pro Club (EPC) tournaments.
This allows Abios to price and provide data and streams for an increased number of events, making sure there is live content available in the sportsbook, even during breaks in the seasonal football season.
The events are played in EA Sports’ FC game, formerly known as FIFA, which allows two players to control teams of players on a high-tech, simulated football field. In its simplicity and likeness to football, the game and its esports segment cater to fans of both football and esports, making it a bridge connecting both worlds.
Dariia Petrus, Business Development Team Lead at Betinvest, says: “Looking forward, our partnership is poised for significant growth and innovation. We’ve established a solid base for collaboration, opening up a range of exciting opportunities for us to explore together. The synergy of our shared expertise and efforts sets this venture apart, making it a noteworthy endeavor. This collaboration goes beyond achieving shared goals; it’s about the enriching experiences and mutual growth we’ll achieve along the way. We’re genuinely excited about what lies ahead and eagerly anticipate the start of our joint efforts.”
Oskar Bonnevier Fröberg, Managing Director and Founder of Abios, comments: Abios has recently taken significant strides to facilitate our esoccer product reaching new heights. With proprietary modelling, access to best-in-class data sources and a team of esports experts, we’ve been able to build a reliable odds feed coupled with exciting bet offers.
To help us provide 24/7 content to partners across the globe, we’re thrilled to have Betinvest onboard. With the content they provide, we can ensure even higher flexibility and availability for our partners, ultimately leading to more differentiated and optimised sports betting offerings.”
Esports World Cup Reveals First Five Game Titles for Summer 2024
Esports World Cup (EWC) Foundation this week revealed the first five games that will be part of the inaugural Esports World Cup this summer in Riyadh, Saudi Arabia. The addition of Honor of Kings, Counter-Strike 2, Dota 2, Mobile Legends: Bang Bang, StarCraft II to the Summer 2024 program underscores the EWC’s mission of bringing together diverse game communities for a truly global event.
“With a mix of storied PC games and some of the biggest mobile esports titles in the world, Esports World Cup captures the past, present, and future of esports,” said Ralf Reichert, CEO, Esports World Cup Foundation. “StarCraft II, Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, and Honor of Kings are all outstanding titles for the Esports World Cup. From the games that foundationally defined this industry, to the premier mobile titles beloved by a new wave of gamers, we are building the World Cup to connect with and elevate clubs, players, fans, and the entire esports community.”
The first set of titles features three games with rich histories central to the global popularization of esports. Franchises like StarCraft built standout esports ecosystems during the early days of the industry, and titles such as Dota have consistently shattered viewership and prize pool records throughout decades of competitive play. Counter-Strike 2 represents a new era for a storied esports title, which remains one of the most popular esports in the world 25 years later.
Mobile games like Mobile Legends: Bang Bang lay the foundation for a new frontier of esports – one that leans on the accessibility of the platform and opportunities to host top-tier competition anywhere a 5G signal is available. Mobile Legends: Bang Bang is among the most-watched esports in the world by peak viewership, and presents an opportunity to engage an underserved, yet large and diverse, segment of esports fans.
Honor of Kings, the most-played mobile MOBA, is the latest title confirmed for inclusion in the Esports World Cup. Honor of Kings has announced a $15 million commitment to build the game’s international esports ecosystem. In 2024, its esports circuit will feature more tournaments than ever, with over 1000 events across global markets to support the game’s full international launch later this year.
Esports World Cup aims to bring this mix of platforms, genres, and fans together for the largest-ever celebration of gaming as a global sport. Alongside initiatives such as EWC Foundation’s Club Program, announced earlier this month, the tournament will help foster cross-game competition, connecting the audience to their favorite titles and new opportunities for fandom, and facilitating world-class tournaments in dozens of titles.
Participating publishers and games were introduced on social media through related videos that captured not only their unique IP, but the regions that have been integral to their esports history. The campaign highlights the rise of esports as a global sport and the convergence of these regions and their favorite games at the Esports World Cup in summer 2024. The full list of reveals and the cities featured in their CGI reveals to date includes:
Mobile Legends: Bang Bang (Shanghai, China)
Dota 2 (Seattle, Washington, USA)
StarCraft II (Seoul, South Korea)
Counter-Strike 2 (Cologne, Germany)
Honor of Kings (Shenzhen, China)
Additional titles will be announced soon.
DATA.BET unleashed the power of esports at ICE London 2024
- About 63% of esports representatives at the exhibition visited ICE Esports Arena, sponsored by the company
DATA.BET, a leading provider of esports solutions, successfully participated in ICE London 2024, the largest iGaming exhibition, focusing on demonstrating esports potential for betting operators and software providers. This year, all attendees not only discovered recent DATA.BET’s product releases and updates, but also had fun at the sim-racing F1-themed ICE Esports Arena, sponsored by the company.
The arena became a dynamic platform for about 1,500 esports enthusiasts and industry professionals to network and compete in different activities. On each exhibition day, everyone was able to test their racing skills and participate in exciting challenges, such as Pit Stop, VR and Sim-racing and Pro Head-to-Head. During three days, 47 participants managed to get to the finale of the daily tournament, Beat the pro, fighting against professional sim-racers. All finalists of this challenge received branded gifts, and three of them became champions with drones as the main reward.
But not only challenges and prizes ensured a thrilling show for everybody. The DATA.BET’s trading team used the tournament’s live-generated content to produce odds line, providing visitors with a unique opportunity to watch the esports betting creation process.
The esports data provider also became a headliner of the Esports Betting Conference held on February 8 within the ICE VOX. Together with other industry experts, Alex Kozachenko, Chief Product Officer of DATA.BET, explored the significance of delivering reliable data and shared valuable insights in a panel discussion, ‘Stepping Out of Data Beta’.
Alex emphasized, “We were delighted to offer ICE visitors a memorable experience, collaborating with the exhibition organizers. The strategic participation at major iGaming events like ICE is integral for reshaping the esports landscape and reinforcing the DATA.BET’s commitment to unlocking the full potential of esports for operators and software providers. We are not just observing industry trends but actively contributing to the evolution and optimization of esports for the broader audience.”
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