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Bettormetrics Secures Series A Funding from Bettor Capital and Velo Partners

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Bettormetrics Secures Series A Funding from Bettor Capital and Velo Partners
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Sports betting analytics specialist Bettormetrics has secured Series A funding from Bettor Capital and Velo Partners, to build out their advanced Sports book analytical platform and services.

Bettormetrics launched in 2022 and already has several tier 1 bookmakers in the US and Europe using their cloud-based analytics technology. The company is seeking to expand their client base to leverage their next generation services and expertise to optimise their trading desk’s performance.

Exploiting the latest big data technologies, Bettormetrics has pioneered a data lead revolution in trading, using statistics to identify trends and patterns of profitable behaviour ensuring their clients have an advantage on their competitors.

Robert Urwin, Co-founder and CEO of Bettormetrics, said: “We are delighted to be working with specialist investors who share our vision of data driven Sportsbook optimisation. Big data analytics are a game changer when it comes to identifying and removing the key repeating deficiencies in trading operations. Most sports desks are completely unaware of the impact poor suspension and price position can have on their overall GGR. Our clients tend to be progressive data centric companies who are looking to use cutting edge analytics to deliver a sustainable competitive advantage, and a significant uplift in GGR.”

Peter Heneghan of Bettor Capital said: “We are excited to back the Bettormetrics team as they continue to deliver significant value to sports betting trading teams with their industry-leading trading analytics platform. Rob, Roger and the rest of their team have first-hand experience dealing with the challenges that trading teams face on a daily basis, and are on a mission to provide a solution to help trading teams navigate these challenges. With the continued proliferation of in-play betting and a greater number of betting markets being offered, there is strong market demand for more powerful analytical tools to monitor pricing, risk management and betting activity in real-time, and the Bettormetrics team has built a platform that helps operators solve these to maximize the efficiency of their trading operation.”

Evan Hoff of Velo Partners said: “We are thrilled to continue our support for Bettormetrics as they embark on this exciting phase of growth. Bettormetrics has demonstrated unparalleled prowess in the sports betting analytics space, providing indispensable insights for operators in an increasingly dynamic market. We believe in the transformative power of data-driven solutions, and Bettormetrics is at the forefront of driving positive change in trading operations.”

Compliance Updates

The renowned iGaming provider, Enorphina, has successfully maintained its ISO 27001 certificate!

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The renowned iGaming provider, Enorphina, has successfully maintained its ISO 27001 certificate!
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In January 2024, the leading software provider, Endorphina, underwent a multi-day audit according to ISO 27001 standards. With a pleasing conclusion from the independent auditors, Endorphina achieved the set milestone in security and successfully maintained the ISO 27001 certificate this year as well.

The ISO 27001 certification is an independent and third-party verification that the company’s information security management system (ISMS) meets the requirements of the ISO 27001 standard. By maintaining its certification, Endorphina builds trust with its customers, promising information security and privacy.

Ever since 2012, the company has made its priorities clear when it comes to the continuous improvement of its provided slot games. Endorphina’s enhancement of security elements led the company to the highest level of security, manifested in the acquisition of the internationally recognized ISO 27001 certificate.

This milestone marks a successful entry into the new year and a solid foundation for achieving the company’s goals for 2024.

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CT Interactive and R. Franco Digital join forces in a strategic partnership

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CT Interactive and R. Franco Digital join forces in a strategic partnership
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CT Interactive has concluded a partnership with R. Franco, a gaming platform based in Spain with a substantial presence in both the European and Latin American markets.

Lachezar Petrov, CEO of CT Interactive, commented: “We are thrilled to join forces with R. Franco Digital. This collaboration not only strengthens our presence in Spain but also provides an opportunity to expand our footprint in the dynamic Latin American market. Together, we aim to deliver gaming solutions that cater to the diverse preferences of players in these regions”.

This strategic collaboration marks a significant milestone for both companies, combining CT Interactive’s cutting-edge products and R. Franco Digital’s extensive market reach to deliver an unparalleled gaming experience for players in Spain and across Latin America.

“This partnership is an important step for our brand. We look forward to bringing unique and engaging gaming content to a broader audience, fostering growth in the Spanish and Latin American markets”, said Milena Tsankarska, Head of Business Development EMEA at CT Interactive.

Franco Digital is a leading provider of global gaming solutions for online and retail operations. The platform is part of the Recreativos Franco Group, a pioneer in the fabrication of recreational machines with more than 50 years of experience.

Guillermo Ruipérez, Head of Sales at R. Franco Platform, commented: “CT Interactive’s innovative content and diverse portfolio will complement our platform, allowing us to offer an even more exciting and engaging range of games to our customers in Spain and Latin America”.

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Latest News

Playnetic celebrates successful brand launch at ICE 2024

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Playnetic, the new immersive iGaming business, has marked its introduction to the industry with a bang after enjoying a successful brand launch at this year’s ICE London. Using the prominent industry event to official announce itself and reinforce the company’s key messages to its partners, Playnetic also revealed details of ten exciting casino titles, as it previewed games from its ever-expanding portfolio.

The jampacked tradeshow saw Playnetic kickstart its mission in offering innovative titles built with the latest technology and most exciting in-game features. At ICE, potential collaborators were treated to a sneak peek under the hood of the new company, and a chance to understand the levels of quality, reliability and service on offer.

iGaming’s newest player exclusively showcased ten games from its growing library, demonstrating a range of captivating titles that are primed to enter key global markets.

The collection includes eight thematic slots and two classic tables games, including thrilling titles: Max Catch, Miners are Wild and Thor’s Wild Power. These absorbing games were the centre of attention for Playnetic’s highly popular daily tournament, presenting enchanting audio-visuals and a variety of mechanics, the trio of titles attracted more than 300 players each day, with nine lucky players taking home a collection of brilliant prizes.

Dan Phillips, Playnetic CEO said: “We’re pleased to have had such a successful launch at one of the most important gaming events of the year. It was a pleasure to speak with a variety of industry experts and relay our vision for what we can offer in a vastly competitive business environment.

“It was fantastic to see so many positive leads for our CCO, Julian Borg-Barthet and the sales team; highlighting what a triumphant show it was. We’re really looking forward to the year ahead and to showcasing more content from our growing games library, beyond the ten titles we launched at ICE. We have a lot planned and are excited to continue growing and making our mark in key jurisdictions.”

Further exciting and original titles demonstrated at ICE included: Pop the Bank, Osiris Fortune, Nefertiti’s Ring Jackpot, Dragon’s Blaze, Max Catch and Bison Trails. Each game presents a unique design, with most featuring a highly sought-after Free Spins mode, as well as a range of progressive mechanics and multipliers – guaranteed to increase player engagement and retention.

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