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MGA Games boosts its global presence and innovative approach at ICE London 2024

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Participation in the world’s largest B2B gaming industry event has allowed the company to showcase its new productions to the world, establish and strengthen relationships, and expand its business opportunities.

The management and sales team of MGA Games, a leading online gaming development company, actively participated in ICE London 2024 from 6 to 8 February. ICE London is the world’s largest B2B gaming industry event, featuring creators, distributors, operators, strategic bodies, and gaming regulators.

The MGA Games team received positive feedback for their new productions presented at the show, highlighting the company’s commitment to innovation and quality.

MGA Games’ presence at ICE London once again reflects its ongoing commitment to internationalisation. The company representatives used the opportunity to meet their existing and potential customers, establish stronger relationships, and explore new opportunities for collaboration in global markets. As a result of the company’s presence and efforts at the fair, it has initiated negotiations and agreements with several operators and platforms, and these alliances will continue even after the end of this edition of ICE London.

What’s more, the Spanish company’s participation in one of the world’s leading online gaming trade fairs also allowed them to get inspired and receive direct feedback from the industry. This will help the company improve its products and services to meet customer needs.

Javier Lanfranchi, Sales Director at MGA Games, commented on participating in ICE London. “Participating again at ICE London was an excellent opportunity to meet with customers from all over the world. This year’s edition brought together 811 operators from 76 different countries and provided us with a chance to showcase our extensive range of online casino content. This show was also a great platform to strengthen business relationships and explore new growth opportunities. We are committed to continuing to innovate and deliver exceptional experiences for our customers around the world”.

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Introducing TRI Software from Fincore

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Introducing TRI Software from Fincore
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Fincore is pleased to announce the launch of its flagship TRI Software, a powerful, modular solution that allows operators to ultimately own their own platform and tech stack.

TRI is made up of three core components – TRI Hub (player account management, bonus, loyalty and data), Sportsbook and Gaming – and offers a host of benefits for operators that want to take control of their technology to deliver a superior player experience, be more efficient and boost revenues.

It is truly modular and highly customisable with each module or micro-service designed to operate brilliantly as standalone software or combined with the others that make up TRI Software suite.

The key to driving player engagement and retention is being able to give customers what they want, exactly at the moment they want it. TRI turns real-time data into actionable insights, so the Operator knows the next best step.

This becomes super powerful when combined with rules-based automation, which automates the majority of tasks, both ensuring insights are actioned at exactly the right moment and freeing up people to focus on the exceptions, taking efficiency and engagement to the next level.

For any Operator that’s serious about growing their business, owning your own platform is essential. While white label solutions are good for starting out, having control over your technology is crucial as you expand. Why risk your hard-earned customer base by relying on a third party that may prioritise other requests over yours?

TRI Software has been developed specifically to allow operators of all sizes to own their own technology. Fincore supports its customers in the initial customisation, set-up and launch and then hands over the platform allowing operators to unlock the benefits of platform ownership while de-risking the whole process.

TRI Software is built on the latest open-source software and tech stack, future-proofing an operator’s business both in terms of its technology and people skills – the pool of skilled developers for legacy tech is shrinking making existing systems more expensive and harder to maintain.

TRI Software is currently being deployed with operators in the US, UK, Europe, and Africa with a small number of new customer spaces available for the remainder of the year.

Mateja Popovic, CEO at Fincore, said: “TRI Software provides a fast track for operators to own their own platform and tech stack. Operators running on legacy platforms simply can’t keep pace with those using modern solutions, while white-label brands find themselves in long development queues.

“TRI Software has been developed to overcome these pain points, putting the power in the hands of the operator. It is truly modular and highly customisable and leverages the power of data and automation to allow operators to beat the customer clock and drive better engagement and retention.

“We look forward to speaking to operators about how Fincore can help them take their business to the next level.”

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Interviews

Riding the winds of change

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Riding the winds of change
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With the iGaming industry currently experiencing a perfect storm of evolving technology, progressive regulation and increased internet penetration, we sat down with BETBAZAR’s Chief Operating Officer, Max Sevostianov, to get his take on the latest emerging trends for operators to keep an eye on and how they could potentially alter the gambling landscape in the next few years.

 

You’ve previously spoken about the increased adoption of AI being one of the most notable recent developments in iGaming, but outside of this technology are there any other notable emerging trends that you think will play a major role in shaping the future of the industry?

From my perspective the growing prevalence of mobile gaming continues to have a major impact on how the iGaming industry is evolving. Driven by the increased availability of smartphones/tablets and greater internet penetration, mobile gaming offers unparalleled accessibility and convenience, which in turn enables users to enjoy their favourite games anytime, anywhere. Somewhat related to that, I think we’re also seeing live streaming platforms become much more popular and channels like Twitch – which is now the go-to medium for esports coverage – are becoming an essential part of operators’ toolkits. Finally on a more personal note, I’m a big believer in the potential of VR and AR technology. With recent games like No Man’s Sky providing immersive VR experiences where players can really feel the emotion of what it might be like to command their own spaceship, I really think the entertainment they provide will be key to the future of iGaming.

 

Looking specifically at the changing gaming preferences of customers, it seems that player interaction and community involvement are becoming increasingly important to operators looking to generate sustained user engagement. Do you expect products like crash games and bet-behind slots that offer these social aspects to become even more popular in future?

Definitely. Whether it’s having multi-player compatibility or providing social aspects that allow users to engage with each other and share the betting experience, any product feature that promotes unity will play an important role in increasing audience engagement. You only need to look at recent high-quality titles like Helldivers 2 to see how effective these gameplay elements can be. Here, the developers have created a co-operative third-person shooter where players compete in teams, invite their friends and socialise with one another to create a more immersive experience. I think when analysing this type of game, you have to make a distinction between the gambling side of things and the entertainment aspect – and I’m a big believer in the value of the latter, as this is what will ultimately provide the user experience that keeps players coming back.

 

Likewise, when it comes to sportsbooks, live streaming and in-play betting – especially micro-betting – seem to be major focus areas for operators these days. Does the availability of better technology for higher-quality streams, more accurate live data and real time interaction now make it even easier for operators to provide a more immersive experience?

I believe at this moment in time, having the capability to supply fast gaming and fast betting is one of the biggest priorities for sportsbook operators. Advances in technology have made it possible to provide better quality live streams and more accurate live data feeds, which in turn enable bettors to make more informed decisions in real time. This of course goes hand-in-hand with live betting and micro betting, as having this up-to-the-second information available gives bettors more confidence in what they’re doing and empowers them to make quick bets on the fly. I think from the operators’ side of things, having access to official data providers has also made a big difference, as they are now able to work with reliable data that not only helps them provide a fairer and more enjoyable experience to users, but also assists them in analysing their business as well.

 

Finally, in terms of how new iGaming trends are formed, what is it that you think drives change in the industry? Is it shifting regulations, the emergence of new technologies or evolving player preferences/demographics that mainly informs how operators will respond?

The formation of new iGaming trends is driven by a combination of factors – and while in the long term I think the three you’ve mentioned are pretty much parallel, at this precise moment in time I’d put regulation in first place. All countries are trying to provide a healthy environment in which iGaming businesses can grow while also ensuring that player safety remains a key consideration. This is great, because it means that in regulated markets there are clear and understandable rules about what businesses can and can’t do, so they’re all starting from a level playing field. This obviously has a knock-on effect on how technology develops, as once these parameters have been set, your aim is to provide the best product you can within the constraints of that framework. Of course, player preferences also play an big part and regulators are often slow to cotton on to things like the popularity of esports, but over time they’re usually able to adapt to public demand.

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Baltics

Rise, Shine, and Connect: HIPTHER’s Networking Sessions at MARE BALTICUM Gaming & TECH Summit Tallinn

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Rise, Shine, and Connect: HIPTHER’s Networking Sessions at MARE BALTICUM Gaming & TECH Summit Tallinn
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HIPTHER, the leading event organizer for Gaming and Technology industries in Europe, is thrilled to announce holistic Wellness Networking Sessions for MARE BALTICUM Gaming & TECH Summit 2024. This year’s Summit is not just about insightful discussions and groundbreaking tech showcases. As we gather in the beautiful city of Tallinn, Estonia, from June 4th to 5th, we’re excited to announce that the #hipthers are adding a touch of wellness and active networking to the event. With 125 participants joining us this year, the summit promises to be a vibrant platform for professionals to connect, learn, and grow together.

Conference Zen: Morning Yoga & Mindful Breathing

To kick off the summit on Day One (June 4th), join us for the “Conference Zen: Morning Yoga & Mindful Breathing” session. This peaceful morning routine is designed to set the tone for a day of productive discussions and networking. Whether you are a seasoned yogi or a beginner, this session is a perfect way to awaken your mind and body in the serene setting of Tallinn.

The session will start promptly at 7:30 AM, allowing you to breathe in the crisp Baltic air and enjoy a moment of tranquility before the day’s activities. Led by a certified yoga instructor, this 45-minute class will include a variety of stretches, yoga poses, and mindful breathing techniques to center your thoughts and energize your spirit.

Morning Networking Run

On Day Two (June 5th), get your heart pumping with our “Morning Networking Run.” This invigorating start to the day is ideal for those who want to combine fitness with networking. Scheduled to begin at 7:30 AM, this run is an opportunity to explore the charming streets of Tallinn while making new professional connections.

The run will cover a scenic route through the historic city, offering breathtaking views and a fresh perspective on the local culture. Participants of all running levels are welcome, and the pace will be set to accommodate everyone, ensuring a comfortable and inclusive environment. It’s a fantastic way to energize your body and mind while sharing interests and ideas with fellow attendees.

Join Us!

These networking sessions are a testament to HIPTHER’s commitment to creating a holistic experience for all summit participants. By integrating wellness and physical activity into our program, we aim to foster a supportive and dynamic environment where ideas flow freely, and connections are made naturally.

We invite all attendees to take advantage of these unique opportunities to rise, shine, and connect in new and meaningful ways. Remember to bring your yoga mat, running shoes, and an open mind — we’re excited to see you there!

As we look forward to these sessions and the many exciting activities planned for the MARE BALTICUM Gaming & TECH Summit, we’re reminded of the power of community and the importance of taking care of our minds and bodies.

Ready to Join Us? Register Now!

Haven’t registered for the MARE BALTICUM Gaming & TECH Summit yet? There’s still time to join us in Tallinn on June 4-5 for an exceptional blend of professional growth and personal wellness. Engage with industry leaders, explore the latest trends in gaming and tech, and participate in unique activities like our Morning Yoga & Mindful Breathing and the invigorating Morning Networking Run. Don’t miss out on the opportunity to be part of this vibrant community of 125 professionals. Register now and prepare to rise, shine, and connect at this premier event!

See you in Tallinn for a truly enriching experience!

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