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Win Stategy: Product Orientation

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Andrei Aleksandrov, MEGAPARTNERS’ CPO, spoke about what a product-oriented approach in the iGaming industry is, answered the question what product issues and challenges he faced when he joined MEGAPARTNERS, and shared the company’s immediate plans and updates in terms of product in 2024.

The product-oriented approach focuses on aligning all aspects of the business with the product’s strategic goals. It takes a holistic view of the entire product lifecycle, from idea to realisation. It emphasises customer needs, market trends, and iterative development.

MEGAPARTNERS chose this approach because it fosters a deep understanding of customer pain points, enables rapid adaptation to market changes, and promotes a culture of continuous improvement. It brings cross-functional teams together to achieve a common goal, ensuring that product development is synchronised with user needs and industry dynamics.

AI will profoundly impact the development of online casinos, improving personalisation, security, and the overall user experience. For example, AI-powered recommendation systems can analyse player behaviour to offer personalised game selection, promotions, or even betting strategies, creating a more individualised and engaging experience.

In addition, AI algorithms can play a significant role in fraud detection and prevention by identifying unusual patterns in user activity and ensuring a safe gaming environment. Moreover, chatbots driven by natural language processing can provide instant customer support, answer queries, and guide players seamlessly.

Retention and product development are inextricably linked, and internal retention is paramount to building a solid product. A robust retention strategy involves understanding user behaviour, analysing data, and continually optimising the product to meet growing expectations of users.

By carefully monitoring user interactions and addressing pain points through product improvements, internal retention efforts help build a loyal user base. A strong product attracts new users and retains existing ones through a continuous and evolving experience. Regular feature updates, personalised content, and targeted promotions based on internal retention information are crucial in driving user engagement and satisfaction.

Plans and updates of MEGAPARTNERS in 2024

We have a lot of changes ahead of us; apart from launching new projects, we have established processes to improve the current ones. Consequently, we are preparing a major update for Betsomnia: we have entirely redesigned our front end, organised a global brand concept, and a new loyalty programme, and are already drafting the layout.

Among other things, we have changed our approach to creating new brands, and all our new brands will be able to compete with the market leaders regarding functionality and visuals. We are also expanding our presence in different geographies and restoring mass traffic purchases of old brands, so that we can confidently say that we are  increasing our turnover, workload, and expanding our team.

As part of the team expansion, we are also planning to create our own retention and support departments, and we are already working on developing our own analytical tools to compete with other offers on the market.

Gaming

G2 Gozen crowned inaugural Red Bull Instalock Champions with Grand Finals sweep

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G2 Gozen crowned inaugural Red Bull Instalock Champions with Grand Finals sweep

  • G2 Gozen were crowned inaugural champions of Red Bull Instalock in 3-1 win against VCT Game Changers 2023 champions Shopify Rebellion
  • The invitational tournament ran from 20-21 April at the UK’s premier esports and gaming venue, the Red Bull Gaming Sphere in London
  • Red Bull Instalock brought together some of the best women’s VALORANT GC teams from around the world including G2 Gozen, GIANTX, Shopify Rebellion and Karmine Corp
  • The tournament was hosted by Yinsu Collins, with insights from Kieran “Kairo” Tulloch, Billie “BillieIDK” Purdie, Matt “Twiggy” Twigg, and Harry “Hazza” Chapman and an appearance from Megan “Megsoundslikeegg” Garner
  • AGON by AOC was the official Monitor Partner for Red Bull Instalock, providing cutting-edge AGON PRO AG254FG monitors, featuring a 360 Hz refresh rate and 1 ms response time, for the best in-game experience.

G2 Gozen have been crowned the inaugural Red Bull Instalock champions, claiming the victory across a weekend packed with exhilarating VALORANT matches and tactical plays. Streamed live from London’s premier esports and gaming venue, the Red Bull Gaming Sphere, Red Bull Instalock marked the UK’s first professional women’s VALORANT tournament of 2024.

Red Bull Instalock brought together four of the world’s best professional women’s VALORANT teams for a spectacle tournament, G2 Gozen, GIANTX, Karmine Crop, and 2023 VALORANT Champions Tour: Game Changers Championship winners Shopify Rebellion. Putting a unique twist on the traditional team composition, the competing teams were required to implement three of the game’s offensive class, duelists.

Red Bull Instalock quickly established itself as a high-stakes competition, with teams racing to dominate maps across a best-of-three format across the Upper Semi-Finals. The first game of the tournament saw powerhouse G2 Gozen battle it out against underdogs GIANTX, with GIANTX securing their position in the Upper Finals with a tiebreaker victory against G2 Gozen (2-1).

The second match featured North America’s Shopify Rebellion, who swiftly relegated the French force of Karmine Corp to the Lower Bracket (2-0). Facing off once again, G2 Gozen vanquished GIANTX in a Lower Bracket match underdog victory, securing themselves a position in the Grand Final to compete against Shopify Rebellion (2-0).

This Lower Bracket victory marked a turning point for G2 Gozen, who delivered a flawless masterclass in VALORANT against the North American titans Shopify Rebellion. The Grand Final was an intense showdown, pivoting to a best-of-five format in a battle for the crown. Shopify Rebellion started off strong, with a one-map lead, a reward following their success in the Semi-Finals, but G2 Gozen quickly closed in on that lead as they took the first and second maps. In a gripping third and final map, G2 Gozen swiftly closed out the tournament, claiming the win over the tournament frontrunners and Game Changers 2023 champions Shopify Rebellion (3-1).

The tournament also featured a show match featuring some of the UK’s most beloved VALORANT creators going head-to-head, including Talia Mar, Shan “ThePizzaWaffle” Hadden, Ella “Tenshi” Merry and Alexandra “LexieMariex” Butterfill. Hosted by British FNATIC content creator and partnered streamer Megan “Megsoundslikeegg” Garner, the nail biting creator show match saw Team Jupi take the win after a surprise comeback from Team Tenshi forced the match into overtime.

Kieran “Kairo” Tulloch, Billie “BillieIDK” Purdie, Matt “Twiggy” Twigg, and Harry “Hazza” Chapman were also part of the broadcast, providing live commentary and analysis.

Following the gripping grand finals, recently crowned Red Bull Instalock champion, G2 Gozen Pro and Red Bull Player Michaela “Mimi” Lintrup said: “We learned so much playing in this new format at Red Bull Instalock, how undisciplined people can be when playing something so chaotic. In the chaos, the thing that helped us to secure the win was to chill.”

Red Bull Instalock host Yinsu Collins also commented: “I loved my experience at the first ever Red Bull Instalock! The invited teams were incredibly competitive and tackled the format in a really unique way. Throughout the tournament, as the player’s normal game plan was out the window, we saw a lot of creativity, pros thinking on their feet, adaptation and some new approaches to how the game can be played.”

AGON by AOC, a global leader in gaming monitors, returned to join the Red Bull Gaming universe once again as the official Monitor Partner for Red Bull Instalock. Bringing the event to life and providing cutting-edge hardware for the esports tournament, AGON by AOC equipped the event with the AGON PRO AG254FG monitors, featuring a 360 Hz refresh rate and 1 ms response time for the best in-game experience.

Check out redbull.com/gaming for more information.

More Gaming from Red Bull UK

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  • Twitter: redbulluk
  • Instagram: redbullgamingsphereldn
  • Tiktok: redbullgamingsphereldn

 

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Gambling in the USA

Gaming Americas Weekly Roundup – April 15-21

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Caesars Entertainment announced that the Caesars Sportsbook Mississippi app is accepting mobile sports bets at Harrah’s Gulf Coast in Biloxi, Mississippi. Sports fans 21 and older who are interested in wagering on sports via mobile devices can download the Caesars Sportsbook Mississippi app to register and deposit statewide but must be physically present on-property at Harrah’s Gulf Coast to wager.

The Office of Lottery and Gaming (OLG) has announced that FanDuel’s sports betting app and website has officially launched. This development will introduce FanDuel’s sports wagering platform to District residents and visitors, completely replacing the current GambetDC sports betting app and website.

eCOGRA has been officially authorised by the Secretaria De Prêmios e Apostas (SPA) to operate as a certifying entity for betting systems, live gaming studios and online games in Brazil. This announcement marks a significant milestone as eCOGRA continues to extend its international offering of iGaming testing, inspection and certification (TIC) services in regulated markets across the globe.

Jennifer Shatley, a recognised expert in the field and a highly sought speaker and advisor, has joined the Responsible Online Gaming Association (ROGA) as Executive Director. Shatley has had 25+ years worth of experience, working closely with the treatment community, academics, researchers, government bodies, state councils and gaming industry representatives to promote responsible gaming.

Odditt, a leading provider of innovative sports betting data, tools and analytics, has appointed Elaine Milardo as its new Chief Technology Officer (CTO). With over 25 years of experience in the data industry and key roles at DraftKings and Vistaprint, Elaine brings a wealth of expertise to Odditt’s growing team.

Partnerships

Trustly, the global leader in Open Banking Payments, and Light & Wonder, the leading cross-platform global games company, are bringing cashless, in-person deposits to casino floors with Light & Wonder’s cashless solution, RAPIDPLAY. Building on Trustly’s success with guaranteed payments in online sports betting and iGaming, Trustly will deliver the same seamless, quick and secure online payment experience to the physical casino floor.

Fintech company Sightline has entered into an exclusive partnership with compliance and anti-fraud technology solutions leader GeoComply to bolster the security and efficiency of digital transactions within the regulated gaming industry. Sightline will integrate GeoComply’s cutting-edge IDComply identity verification solution as well as GeoComply’s compliance-grade geolocation tools across its comprehensive suite of digital payment solutions for land-based casinos and online gaming operators.

BetMGM has announced a partnership with GameCode, a distinguished iGaming company focused on the North American market. The partnership includes the launch of Boom Boom Boom, HammerCash, Gold Gold Gold and Super3 series which are now live at BetMGM in Michigan and New Jersey through direct integration. BetMGM plans to offer GameCode’s full portfolio of games in all jurisdictions where the operator’s iGaming platform is live pending regulatory approvals.

SCCG Management has announced a joint venture investment with Numb3rs, an innovative all-in-one payment solution provider built for gaming operators. The partnership aims to transform the gaming sector by integrating Numb3rs’ proprietary tech stack, ECRYPT, into the marketplace, thereby offering a comprehensive suite of payment processing solutions.

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Cryptocurrency

Payhound empowers LSports with a seamless solution to receive payments

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Payhound empowers LSports with a seamless solution to receive payments
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Fintech crypto company Payhound has been facilitating leading data provider LSports to accept payments from its clients.

As the premier data provider, LSports offers real-time sports data, providing operators with a competitive edge in the sports betting saturated market. By using Payhound’s solution, LSports can conveniently receive payments from its clients, significantly enhancing operational efficiency.

Established in 2018, Payhound’s mission is to enable businesses to handle cryptocurrencies with the same ease, security, and transparency as dealing with fiat currency. Through crypto, Payhound offers fast and efficient international payments, with security being a fundamental principle in all its operations.

Commenting on the partnership, a spokesperson for LSports stated: “Partnering with Payhound to optimize our payment solutions signifies a significant advancement in our global business strategy. This collaboration enables us to conduct transactions swiftly and securely, further bolstering our position as a premier data provider in the industry.”

Elton Dimech, Managing Director at Payhound, added: “We are delighted to service LSports.Through our platform, clients like LSports can easily receive payments, have such funds instantly converted into fiat, and as a result, greatly improve their operations and availability of funds. We look forward to continuing to be their reliable crypto partner in the future.”

Payhound is licensed by the Malta Financial Services Authority (MFSA) and is a holder of a Class 3 VFA License under the Virtual Financial Assets Act of 2018. The company has recently revealed its achievement of ISO 27001 certification for the second consecutive year.

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