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GR8 ICE London Highlights: 3 New Clients & LatAm Expansion Plans

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GR8 Tech’s edition of the last ICE in London, with over 300 meetings held, marked a successful start to the business year, bringing the company several new clients and laying the groundwork for its expansion into the Latin American region.

“While the latest ICE in London was not primarily focused on generating new leads, it proved to be an invaluable platform for reconnecting with industry peers and reigniting old conversations. GR8 Tech capitalized on this opportunity, finalizing discussions with several operators and thus adding three new clients to our growing portfolio. We look forward to the start of this cooperation and delivering results for our client,” said Evgen Belousov, GR8 Tech CEO.

GR8 Success Formula: Expanded Stand, Engaging Quiz, and Crisp Winning Mentality

Over the course of three action-packed days, GR8 Tech’s stand drew crowds with its dynamic and engaging setup. Among the highlights was a Formula 1 race car equipped with a cutting-edge VR experience, capturing the essence of GR8 Tech’s ‘top pit crew’ mentality and illustrating the company’s commitment to excellence. This feature proved to be a magnet for visitors, gathering non-stop traffic throughout the course of the event – over 60 participants every day.

Adding to the excitement, the GR8 Quiz was successfully held on the second day of the exhibition, gathering over 100 participants. The quiz concluded with one lucky quick thinker winning tickets to the F1 Dutch Grand Prix 2024.

All this happened against the backdrop of a GR8 exhibition centered around GR8 Tech’s high-performance Sportsbook platform, renowned for its unique margin management capabilities, reliability, and scalability. Denys Parkhomenko, GR8 Tech CPO and the key person behind the GR8 Tech platform shared his impressions from ICE, stating, “Along with other GR8 products, the platform attracted a lot of interest from operators and received excellent feedback after the demos. I’m excited to see that because it affirms GR8 Tech’s direction and strategy in the highly competitive iGaming market landscape.”

GR8 Trajectory: New Hires and LatAm Expansion Plans

In a strategic move to broaden its global footprint, GR8 Tech is to expand its presence in the Latin American region. This initiative was highlighted by the introduction of Thomas Carvalhaes, a known Brazilian iGaming executive with over 12 years of experience, who has joined GR8 Tech as a Senior Business Development Manager. Carvalhaes’ expertise in the LatAm iGaming landscape is expected to play a pivotal role in the company’s growth strategy.

“Thomas will lead GR8 Tech’s expansion into LatAm, an incredibly interesting region for us considering its explosive growth, bolstered by strong mobile Internet usage that feeds a high demand for streaming and esports along with traditional sports. With our deep market experience and a compelling product lineup, including our versatile high-performance GR8 Sportsbook tailored to local tastes and a robust casino offering for business monetization, we are ready to offer operators in the region—and globally—reliable, predictable, and profitable

solutions, fostering success in our lifetime partnerships,” highlighted Yevhen Krazhan, Head of Global Sales at GR8 Tech.

Looking ahead, GR8 Tech is set to delve deeper into the Latin American market with its participation in the upcoming SBC Summit Rio from March 5-7, 2024. Thomas Carvalhaes will take the stage as both a speaker and a moderator, engaging in discussions on Affiliate Leaders and Localized Marketing Approaches. The team aims to leverage these opportunities to gain insights into local trends and challenges, further strengthening their position in the region.

The momentum will continue with GR8 Tech’s presence at SiGMA Americas in April, where the company plans to showcase its products and solutions tailored to meet the specific needs of local operators. With a clear vision for the future and a solid plan in place, GR8 Tech is poised to continue its trajectory of growth and success in the iGaming industry.

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21VIRAL INTEGRATES EXPANSE STUDIOS GAMES

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21VIRAL, a leading games aggregator for the Latin American market, has strengthened its offerings by integrating a diverse portfolio of games from Expanse Studios.

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21VIRAL has confirmed the integration of Expanse Studios, a leader in online gaming and a subsidiary of Golden Matrix Group Inc.’s (NASDAQ: GMGI) games content portfolio.

The distribution allows 21VIRAL to provide its operator partners with over 50+ games, including video slots, crash games, jackpots, and tournaments; these include Super Heli, God of Coins, Maya’s Treasure, and other leading titles from Expanse Studios.

Christoph Härtel, CEO of 21VIRAL, said, “Expanse Studios’ Games have been leading the way with a forward-thinking focus on gamification, which enhances player experiences with innovative promo tools like free spins, multi-level progressive jackpots and tournaments.

This offers our Latin American-focused operator partners unique, engaging, and revenue-enhancing game content that will appeal to a broad range of players. We look forward to partnering with the Expanse Studios team.”

Damjan Stamenkovic, CEO of Expanse Studios, added, “”21VIRAL’s reputation for seamless integrations and their expertise in the Latin American market make them the perfect partner for Expanse Studios. Together, we are simplifying operations and elevating the player experience.”

 

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New Seasonal Christmas Engine: Soft2Bet’s Latest MEGA Project Brings Holiday Cheer and Results

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Soft2Bet, a leading provider of iGaming turnkey solutions, has introduced its latest Seasonal Christmas engine powered by MEGA, designed to captivate players with skill-based gameplay and personalised rewards while boosting engagement and maximising operator returns during the festive season.

In the Seasonal Christmas engine, players take on the role of Santa Claus, guiding him through a snow-filled slope to collect gifts while avoiding obstacles. As they progress, increasingly valuable rewards are unlocked, with boosters providing an extra edge. Players are offered one free attempt each day, with rewards redeemable upon making a deposit.

Yoel Zuckerberg, CPO at Soft2Bet, commented: “the Seasonal Christmas engine is another milestone in our mission to deliver gamification tools that engage players and support operators in achieving their growth targets. By building on the success of our previous MEGA engines, we’ve created a product that not only brings festive fun to players but also delivers tangible results for our partners.”

The impact of the Seasonal Christmas engine:

  • Boosts Engagement: Daily free attempts encourage consistent player activity and increased session time
  • Flexible Integration: Casino and sports rewards allow seamless adaptation to a wide range of brands
  • Deposit Incentives: Bonuses tied to key deposit milestones (5th, 15th, and 25th) sustain campaign momentum.
  • Dynamic Gameplay: Daily updates with fresh maps and challenges keep the experience engaging and repeatable

The Seasonal Christmas engine marks another step in Soft2Bet’s commitment to helping operators craft compelling campaigns that resonate with players, drive engagement, and deliver measurable results.

 

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Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends

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Abios provides a comprehensive set of League of Legends in-play and pre-match data to support the upcoming gaming ecosystem Apollo

As a leading esports data and odds provider and part of Kambi Group plc, Abios continues to fuel the esports ecosystem by providing the underlying data infrastructure needed for building esports projects at scale. Most recently, it signed Apollo, a US-based gaming media platform that will power its League of Legends vertical with pre-match and in-play data.

It allows the gaming media platform to use in-depth statistics, historical data, and in-play data from top to provide its users with timely esports coverage, stats, and a fantasy vertical.

The League of Legends World Championships amassed a peak viewership of 6.9 million in 2024, the highest recorded in esports history. With the newly announced pan-American league LTA and the success of American teams such as FlyQuest at Worlds, the American League of Legends scene is poised for an upswing in 2025, making it an interesting time to lean into the region.

Anton Janér, Co-Founder and Managing Director of Abios, said: “Our mission is to facilitate the growth of esports by providing the underlying infrastructure and building blocks to make great products come to life.

“By powering Apollo’s esports capabilities, we’re thrilled to support a space for the gaming community where League of Legends fans can easily access exciting insights on matches, teams, players, and events..”

Jacob Franco, CTO of Apollo, said: “I’m very excited to work with Abios to build infrastructure for the gaming community. We aim to be an online resource for all gamers, and integrating with Abios allows us to ensure that our esports coverage is of the highest quality.

“We look forward to leveraging Abios in the future to expand our esports coverage to other titles such as Counter-Strike 2, Valorant, and DOTA 2.”

 

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