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Captain Words Reinforces Commitment to High-Quality Human Content in the iGaming Sector



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The Captain Words crew is excited to announce our newest colleague and latest member of the crew, Anders Roland, who’ll be joining us as the Senior Manager for Content Quality and Team Development. Welcome aboard, Anders. We are happy to have you as part of our team and look forward to all the amazing things we’ll achieve together.

In an era where AI-generated content is gaining momentum, Captain Words, a leading content creation and translation service provider in the iGaming industry, is taking a definitive stand to prioritize human expertise and quality. The company proudly announces the strategic hiring of Anders Roland as Senior Manager for Content Quality and Team Development. With an impressive background at renowned companies like Game Lounge and LeoVegas, Roland brings a wealth of experience and a track record of success in content strategy and team leadership.

Captain Words’ decision to bolster its ranks with a seasoned iGaming expert like Roland underscores the company’s belief in the irreplaceable value of human touch in content creation.

“While AI offers exciting possibilities, we firmly believe that the depth, creativity and insight of human-generated content are paramount, especially in the nuanced world of iGaming,” the Chief Executive Officer for Captain Words, Jonatan Parski, said. “Anders Roland’s expertise will not only enhance our content quality but also ensure that our team development aligns with the highest industry standards.”

This move is part of Captain Words’ broader strategy to invest in human talent and expertise, distinguishing itself in an industry where the balance between technology and personal touch is crucial. The company is dedicated to providing its clients with content that resonates on a human level by showcasing first hand experiences, understanding that this is key to engaging audiences effectively and driving success in the competitive iGaming landscape.

“In the world of AI-generated content, it is crucial to be able to stand out,” Roland said. “To do so, it is important to create unique content that focuses on personal experiences. Here the details will make the content stand out. This is something that is hard for AI to replicate.”

The addition of Roland to the team is a clear signal that Captain Words is doubling down on its commitment to excellence and leadership in creating content that truly connects and converts. By focusing on human-driven content creation and translation, Captain Words is setting a new standard for quality in the iGaming industry, reinforcing its position as a trusted partner for companies seeking to make a real impact with their content.

For iGaming businesses looking to elevate their content strategy with a human touch, Captain Words offers a comprehensive suite of services including expert writing, editing and multilingual translation. With this strategic hire, Captain Words is well-positioned to lead the charge in delivering content that not only meets but exceeds the expectations of its discerning iGaming audience.

Industry News

Real Dealer Studios: Offering a fresh spin on classic roulette



Real Dealer Studios: Offering a fresh spin on classic roulette
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Shane Cotter at Real Dealer Studios walks us through the groundbreaking new release, Volcano Roulette, and discusses whether classic table games need a makeover for today’s online audience.

Roulette is probably the most timeless casino game out there. Here’s what happened when we gave it a couple more balls. And a volcano.

The game we’re now launching is Volcano Roulette, and it’s fair to say that it’s a huge departure from what the industry is used to. The first thing players will see is the sleek, steampunk environment and a roulette wheel with that smoking volcano right in the middle. The game’s visuals, compared with typical RNG games, are several steps ahead thanks to the Cinematic RNG technology that Real Dealer invented. Essentially, this means the game was built on video that was produced the same way Hollywood films are made.

As cool as this game looks, it’s really the mechanics that set it apart. In every round, once the spin starts, one or two glowing lava balls can randomly shoot out of the volcano to become part of the action. These extra balls increase the chance of hitting a straight-up bet. If the player does land any straight-up bet, a special sequence starts where the numbers on the wheel shift, steampunk style, into multipliers. Then another lava ball erupts out to pick the multiplier for the straight-up bet win. These multipliers can be as much as 333x and apply to all straight up bets that land in the round. That means the player could win up to 999x their bet.

An eruption of innovation

What sparked this game’s theme is once again related to Cinematic RNG. We’ve got this amazing technology that gives us a huge amount of flexibility. It lets us make hyper-realistic looking games with any kind of action and put them in any setting we choose.

So one of our designers got the idea to have a roulette wheel where the numbers could drop down, shift, flip over and pop back up with different numbers, all of which would happen in an old-fashioned, mechanical looking way.

We were also having ongoing discussions about how to revamp the process of releasing the ball onto the table. And after a few sessions at the drawing board, we had the great idea of including a volcano.

Between the steaming volcano and the mechanical action of the changing numbers, the steampunk theme basically chose itself. Our 3D designers then set to work creating all the mechanical lightbulbs, cogs turning and all these different dials that give the game its character.

A degree of familiarity

Volcano Roulette is obviously a huge departure from what long-time players are used to. The challenge with revamping a classic is ensuring that when you innovate, you retain those elements of the game that the players love. That’s a balance that I believe Real Dealer Studios has managed to achieve.

That brings us to the question of whether online roulette needs a makeover. And the answer is both yes and no. As you can imagine, different players are after different experiences from the games that they play. Some prefer the classics while others want something completely new.

When this table game first moved into the digital space, it started off as a computer animation. It later improved, but still has that animated RNG feel. Later live games came in and have gained their own following. But for existing table game players used to that classic bricks-and-mortar casino feel or just looking for something higher quality, there was nothing out there.

Seeing this, we developed cinematic RNG to deliver a much better online experience, with enhanced audio-visual quality and heightened gameplay compared to other table games you find online. I wouldn’t call this a makeover – it’s getting back to what this game is all about and doing a better job of it in the online environment.

Of course, there are other players who are expecting new twists to the game. The key to catering to these different demands from players is to have an extensive portfolio that spans multiple themes and includes a range of features. Some might be done in classic style and include a dealer, others might be automatic and have multipliers.

Attracting new audiences

Where a full-fledged makeover becomes useful is when you’re trying to cross-sell table games to the larger pools of players coming from sportsbook and slots. The challenge here, however, is that each of these two demographics requires a completely unique approach.

To reach sports bettors, for example, we have created games that tie into real-world sporting events. Just last year, we had Hockey Fever Roulette which was launched for the Ice Hockey World Championship in May. The game was set in a man cave loaded with fan memorabilia and had rock music playing in the background. It was everything you would want in a hockey-themed game.

That was then followed by Rugby Fever Roulette, which was launched ahead of the Rugby World Cup. We wanted to make this game more personalised for each player, so we built a feature where players could choose between dealers and switch the visuals and thematics to match their favourite team.

Obviously, attracting new audiences was a major focus for these two games. But creating sports-themed titles also provided our operator partners with an opportunity to work our games into their event promotions. So, it had marketing benefits too.

Engaging with slots players is a completely different ballgame, however. Traditionally, there isn’t much cross-over between slots and table games. We therefore had to find a common ground between the two verticals. This is where slots-type features like multipliers, collect features and unique designs came into play. Cinematic RNG has really helped us here, letting us create some fantastic mechanics and immersive designs catering to the slots crowd.

Recently we took an even bolder step into the slots realm by partnering with the producers of an enormously popular slots title, 9 Masks of Fire. Our roulette version of the legendary game became an instant hit.

As 2024 progresses, we have plenty more titles in the pipeline which we are confident will offer a new spin on the classics and continue to drive engagement with players. Stay tuned!

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Latest News

Kambi Group plc repurchase of shares during 8 April – 12 April 2024



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Kambi Group plc (“Kambi”) has during the period 8 April to 12 April 2024 (the “Buyback Period”) repurchased a total of 50,000 ordinary B shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 19 June 2023 (the “Programme”).

The objective of the Programme is to achieve added value for Kambi´s shareholders and to give the Board increased flexibility with Kambi´s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, the EU Market Abuse Regulation No 596/2014 (“MAR”), Commission Delegated Regulation (EU) No 2016/1052 (“Safe Harbour Regulation”) and other applicable rules.

During the Buyback Period, Kambi repurchased a total of 50,000 ordinary B shares at a volume-weighted average price of 90.27 SEK. From the beginning of the Programme, which started on 18 March, until and including 12 April 2024, Kambi has repurchased a total of 177,000 ordinary B shares at a volume-weighted average price of 92.77 SEK per share.

All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 12 April 2024, Kambi’s holding of its own shares amounted to 1,072,592 and the total number of issued shares in Kambi is 31,278,297 ordinary B shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary B shares, up to a maximum amount of €4.0 million.

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Latest News

Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match



Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match
Reading Time: 2 minutes


Long-term partnership enhanced through product that allows same-game multiples to be packaged together

Sports betting technology specialist Checkd Dev, part of award-winning Checkd Group, has enhanced its long-term partnership with Flutter Entertainment brand Paddy Power by developing and successfully launching betting solution Mix ‘N Match.

Created as the supplier’s first bespoke product for Paddy Power in the UK, Mix ‘N Match enables users to build combination bets quickly by offering pre-configured betting opportunities. These can be personalised rapidly, with easy-to-use filters helping users build smarter multi-leg bets far more easily.

The successful launch builds on the success of Checkd Dev’s Smart Acca iFrame product, which is licensed for use to tier-one operators including William Hill and Sky Bet. The latest iteration of the API moves the proposition forward even further, by allowing for multiple single-event combinations to be packaged together in the same bet.

Markets on offer include 1×2, BTTS, fouls, shots, shots on target, goalscorer and cards, with data from all the major leagues and competitions. Mix ‘N Match also includes a Bet Shuffle function to randomly generate new betting opportunities on the go.

The product utilises official Opta data, with historical form intelligently interrogated to provide rapid-fire data visualisation insights that aid bet selection, ultimately driving improved conversion to bet placement for the operator.

Adam Patton, Checkd Dev Managing Director, said: “We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviours.”

Rob Elliffe, Head of Product at Paddy Power, said: “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”

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