Africa

888AFRICA ANNOUNCES PARTNERSHIP WITH INCENTIVE GAMES FOR NEW SUITE OF CRASH-GAMES

Published

1 year ago

February 22, 2024

Adrienn Sarkany

Reading Time: < 1 minute

Leading online betting and gaming operator, 888AFRICA, announces partnership with acquisition and retention specialist Incentive Games to develop its innovative new suite of ‘Velocity’ crash games – Velocity Classic, Velocity Turbo and Velocity Free. The three games are set to launch in Q2 2024 in five countries.

The suite of bespoke games is tailored with precision by expert developers at Incentive Games to ensure seamless integration and to enhance player engagement – providing an exciting opportunity for new interactive content across 888AFRICA’s platform. Once live, the Incentive Labs team – a collective of R&D, data and AI specialists who are passionate about turning data into unique solutions – will work behind the scenes to analyse user touchpoints and further tailor the games using smart segmentation and AI-rewards.

John Gordon, CEO and co-founder of Incentive Games, said of the partnership: “I’m delighted to join forces with Christopher Coyne and his team again. 888AFRICA is one of the fastest-growing brands in the region, and we’re honoured to help fuel their expansion. Their new crash games are different to everything else in the market and are shifting the gears of innovation!”

Christopher Coyne, co-founder and CEO of 888AFRICA, said: “At 888AFRICA, we’re on a mission to bring high-quality, entertaining and unique betting and gaming experiences to players across Africa. These exciting and dynamic games will help us do exactly that, while differentiating our portfolio of titles. We look forward to working with John and the team to integrate Velocity onto our platform and introduce players to these exciting titles in the months ahead.”

Customers must be aged over 18 and verified by 888AFRICA.

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.