Nominations in five categories of the EGR Marketing and Innovation Awards is further recognition of Soft2Bet’s cutting-edge gamification solutions and innovative approach.

Soft2Bet, a leading provider of iGaming turnkey solutions, is delighted to announce that Betinia, its renowned brand in Denmark and Sweden, has been shortlisted in five categories of the EGR Marketing and Innovation Awards 2024.

The nominations are recognition of the incredible work that has been achieved by the Betinia team in two of Europe’s most competitive and regulated markets.

Betinia’s shortlisting in the following categories:

• Best Native App,
• CRM Campaign,
• Innovation in Sports Betting,
• Innovation of The Year,
• Responsible Gambling Marketing Campaign of the Year, demonstrates how it has grown into being one of the most innovative and progressive operators in the industry.

Soft2Bet was recognised in February when its Motivational Engineering Gaming Application (MEGA) gamification solution won the Innovation of the Year at the EGR Nordics Awards and it is delighted to see its achievements gain further recognition with these shortlist nominations.

Oksana Tsyhankova, CMO of Soft2Bet, commented: “Being shortlisted in five categories is a great achievement and huge credit goes to our technical, product and marketing teams. Betinia’s success in two of Europe’s most competitive and regulated markets is also highly satisfying because it showcases our B2C expertise in driving engagement, retention and revenues.”

ELA Games, an innovative games studio, has been shortlisted in the prestigious EGR B2B Awards 2024 in the Skill Game Supplier category, for its one-of-a-kind game, Cash Crab This nomination confirms the team’s desire to create unique games that appeal to players worldwide.

The studio’s flagship game, Cash Crab, is a modern take on a popular arcade game, the claw machine. Cash Crab offers a comprehensive gaming experience from remote claw control with high-quality streaming, a variety of game mechanics, and interactive activities with the community. Cash Crab is more than an arcade game; it is an opportunity to bring players together.

Cash Crab presents a maximum win of 1,000 times the bet per round, up to a maximum of €80,000 in prize money. This high winning potential has attracted a large audience of players. The flexibility of the game, offering machines with different bet multipliers and real money bets, attracts players of different backgrounds and interests.

Over the past 12 months, Cash Crab has been hosted on 45 brands, including Campobet, Boomerang, and Playzilla. The studio has also added 11 platforms, operators, and game studios to its list of key partners, such as 1×2 Network, First Look Games, and Octoplay, with new partnerships being made every month.

Cash Crab has shown impressive metrics, with Player Acquisition and Retention growth of 144% since Jan 2023. Revenue Generation has increased by 200% over the same period, and the number of Game Rounds Played has increased by 149% since Jan 2023 at an Average Bet Size of 3 EUR. Thanks to social engagement in the game’s community through leaderboards, chat, emoji reactions, and regular event organization, Cash Crab registers an average of 3,428 tournament participants per month.

Mike Cini, Business Owner of ELA Games, commented on the nomination, “Being shortlisted for the EGR B2B Awards 2024 is a significant recognition of our commitment to innovation and the commercial success of our projects. Our principle is to create only innovative, high-quality games, and this nomination demonstrates it.”

EGR Global, the world’s leading group of publishers and membership networks in the online gambling and games industry, will host the EGR B2B Awards 2024 to be held June 13, 2024, at The Roundhouse, London. The ELA Games team would like to congratulate all the nominees and look forward to the evening of the ceremony.

HIPTHER, the leading event organizer for Gaming and Technology industries in Europe, is excited to announce the Shortlists for the Baltic & Scandinavian Gaming Awards (BSG Awards), that will honour iGaming industry excellence in the Baltics and Nordics regions for 2024.

Hosted under HIPTHER’s Pioneering GameTech Event in the Baltics, the MARE BALTICUM Gaming & TECH Summit, the BSG Awards recognize and celebrate the achievements of the very best of the iGaming industry, as voted by their peers.

The Final Vote will be cast at the MARE BALTICUM Gaming & TECH Summit by the participants of the conference, and the Winners will be crowned at the BSG Awards 2024 Ceremony that will take place during the event on 4 June 2024.

HIPTHER is thankful to all the esteemed industry professionals who voted online and decided the Shortlists across a series of streamlined Categories covering iGaming Operators, B2B Providers, and Connected Services such us Testing Laboratories and Payment Service Providers.

View the Baltic & Scandinavian Gaming Awards Shortlists

Baltic & Scandinavian Gaming Awards – BSG Awards 2024 Categories

Baltics: Operators Categories:

1. Best Online Casino in the Baltics
2. Best Sports Betting Operator in the Baltics

Baltics: B2B Categories:

1. B2B Providers (Sports): Best eSports Service Provider in the Baltics
2. Best Fantasy Sports / Virtual Sports Provider in the Baltics
3. Rising Star in Baltic Fantasy Sports / Virtual Sports
4. Rising Star in Baltic Sports Betting Technology
5. Best Sports Betting Provider in the Baltics
6. B2B Providers (Casino): Best Online Casino Provider in the Baltics
7. B2B Providers (Casino): Best Slots Provider in the Baltics
8. B2B Providers (Casino): Best Live Casino Provider in the Baltics
9. B2B Providers (Casino): Rising Star in Baltic Online Casino Technology
10. Connected Services – Best Payment Service Provider in the Baltics
11. Connected Services – Best Testing Laboratory Provider in the Baltics

Nordics: Operators Categories:

1. Nordics: Best Online Casino in the Nordics
2. Nordics: Best Sports Betting Operator in the Nordics

Nordics: B2B Categories:

1. B2B Providers (Sports): Best eSports Service Provider in the Nordics
2. B2B Providers (Sports): Best Fantasy Sports / Virtual Sports Provider in the Nordics
3. B2B Providers (Sports): Rising Star in Nordic Fantasy Sports / Virtual Sports
4. B2B Providers (Sports): Rising Star in Nordic Sports Betting Technology
5. B2B Providers (Sports): Best Sports Betting Provider in the Nordics
6. B2B Providers (Casino): Best Online Casino Provider in the Nordics
7. B2B Providers (Casino): Best Slots Provider in the Nordics
8. B2B Providers (Casino): Best Live Casino Provider in the Nordics
9. B2B Providers (Casino): Rising Star in Nordic Online Casino Technology
10. Connected Services – Best Payment Service Provider in the Baltics
11. Connected Services – Best Testing Laboratory Provider in the Baltics
12. Connected Services – Best Hosting Provider in the Baltics

Congratulations and best of luck to all the Shortlisted Companies!

See you in Tallinn & the MARE BALTICUM Gaming & TECH Summit 2024 – Register Now