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Tailored slots to your needs

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Tailored slots to your needs
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RubyPlay’s Art Director, Douglas Hand, discusses the importance of bespoke content to help operators stand out in the crowd and offer unique experiences

Imagine walking into a store, searching for the perfect suit for an upcoming event. You can go the conventional route and pick something off-the-rack in a colour that you like. It’s readily available, functional, affordable and gets the job done. But when you turn up to the event, hundreds of others are wearing a similar suit while your rival stands there silently confident, in a custom-tailored Tom Ford suit that screams “I own this room and everyone in it”.

There’s something about a custom-tailored suit, crafted to your unique measurements and style preferences, that sets you apart in a crowd. There’s a confidence that comes from knowing how to present yourself well.

In the gaming industry this is no different. Typically, we see thousands of new slot games released worldwide each month – that results in a heavily saturated market!

Opting for generic slot games is akin to choosing an off-the-rack suit. It might get the job done, but it often results in a bland experience that blends into the vast sea of similar products. These generic games lack the personal touch; the individuality that makes them memorable. They are chasing the gap, while others are widening it.

As Don Draper said in the hit TV show Mad Men, “Success is related to standing out, not fitting in. One wants to be the needle in the haystack, not the haystack”. In the dynamic world of slot games, being the needle means going beyond the off-the-rack options, embracing creativity, and tailoring each game to leave a lasting impression.

As an experienced Art Director in a fiercely competitive industry, I understand the importance of standing out and making a statement about who you are.

At RubyPlay, we approach slot game development with the same mindset as a tailor crafting a bespoke suit. Rather than settling for a one-size-fits-all approach, our creative team invests time in learning about our clients and their unique brand. This personalised approach allows us to create games that not only meet industry standards but also resonate with the individuality of each client.

We have built robust processes honed through decades of industry experience. This not only accelerates production but also gives our creative team the freedom to explore and experiment with different styles and techniques. This balance is essential in achieving results that not only showcase our skills but also highlight the best aspects of our client’s brand.

Just as a custom, tailored suit speaks volumes about an individual, well-made slot games crafted with attention to detail and personalised touches can make a lasting impact in the gaming industry. At RubyPlay, we believe in the power of tailored experiences that go beyond the generic, and we invite operators for a custom fitting at their earliest convenience.

Industry News

FullCircl Announces Appointment of Georgio Anastasi as CFO

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FullCircl, a SaaS platform that removes regulatory and verification roadblocks to drive revenue growth, announced the appointment of Georgio Anastasi as Chief Financial Officer (CFO) – the last addition to the senior leadership team as the business moves from founder-led to C-suite-driven. Georgio succeeds Steve Blundell, who has moved into a non-executive role.

Georgio has held senior financial roles at several fast-moving organisations. He joins FullCircl having spent two years as a consultant, managing a variety of portfolios for private equity firms. He has previously served in financial leadership positions at highly-relevant fintech businesses including With Intelligence; Preqin – asset management SaaS providers; and Playtech, a gambling technology company; as well as roles at Navig8 and M&C Saatchi. As FullCircl CFO, Georgio will be responsible for creating innovative business and financial strategies which accelerate growth and deliver value for both customers and shareholders.

FullCircl CEO Andrew Yates said: “We’re pleased to welcome Georgio to the team. He’s a young, dynamic, and results-driven individual with a mindset that will help us advance our strategic roadmap, long-term goals, and vision for the future. His appointment signifies the completion of our new C-suite – we now have an incredibly talented senior leadership that will drive bold action and ensure we achieve the next chapter of growth in our journey to becoming one of the UK’s leading fintech innovators.”

Georgio said: “I am thrilled to join such a fast-growth business, and excited by the opportunity to join the senior leadership team at this critical juncture. I’m hungry to hone my skills in this new role and as part of such a visionary team and relish the opportunity to help FullCircl grow through new opportunities in the years ahead.”

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Genius Sports Announces Resignation of a Member of the Board of Directors

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Genius Sports Limited announced that Gabriele Cipparrone, partner at Apax Partners LLP (Apax), will resign from its Board of Directors effective 8 April 2024, following a reduction in holdings in Genius Sports by funds advised by Apax (Apax Funds) through a secondary sale on 1 April 2024.

Since the Apax Funds’ investment in Genius Sports in 2018, Mr. Cipparrone has provided valuable insight and expertise as the Company went through a transformative period of growth, expanding from $85 million of revenue in 2018 to $413 million in 2023.

“Genius Sports has been an excellent investment for the Apax Funds, and as the Company reaches the three-year anniversary of its successful public listing on the NYSE, I feel confident in its long-term financial and strategic position. I look forward to the continued success of Genius Sports, as the Company capitalizes on its market-leading position and profitable growth,” Mr. Cipparrone said.

Mark Locke, Chief Executive Officer of Genius Sports, said: “Gabriele, along with the entirety of the Apax team, have been tremendous partners over the six years since their investment and we thank them for the instrumental role they played in our growth and transformation.”

Mr. Locke added: “We have spent the last three years as a public company working very hard to cultivate a remarkable group of public equity investors who we are proud to call shareholders in Genius Sports. With further liquidity in our stock, we look forward to continuing to attract and to retain the type of thoughtful and long-term shareholders we are fortunate to call our partners today.”

The Company is currently undergoing a comprehensive search for additional highly qualified independent members of its Board of Directors to replace those previously designated by representatives of Apax.

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The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024

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The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024
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The Nomination Committee of Catena Media proposed re-election of the following members of the Board of Directors:

Øystein Engebretsen

Theodore Bergquist

Adam Krejcik

Sean Hurley

The Nomination Committee proposed that Erik Flinck and Dan Castillo be elected as new members of the Board of Directors.

Göran Blomberg, Esther Teixeira-Boucher and Austin Malcomb have declined re-election as board members.

The Nomination Committee proposed that there will be six (6) members of the Board of Directors, changed from seven (7).

The Nomination Committee also proposed Erik Flinck to be elected as Chairman of the Board of Directors.

Erik Flinck, born in 1980, currently provides high end business consulting combined with serving as Chairman for the digital health startup, dr HUD. Mr Flinck previously served as Head of BCG Sweden and has extensive experience from corporate management, growth and turnarounds from nearly 20 years of Management Consulting and serving as Head of Group Strategy and M&A at Sandvik AB. He has a Masters Degree in Engineering (Software development and Financial Mathematics) from the Royal Institute of Technology in Stockholm and a Masters Degree in Business and Administration from Stockholm University and Stockholm School of Business.

Born in 1980, Dan Castillo has accumulated over 20 years of experience across startups, growth companies and turnarounds. Since 2015, Castillo has invested in Catena Media, maintaining a close watch on its progression, especially after its IPO in 2016. He has previous experience of listed board work in Kotipizza which Orkla acquired in 2018. He currently serves on the boards of five companies in different sectors, including Quartr.com in Fintech and Hope Studios in movie production. His academic background includes studies in Finance and Economics at Linköping University.

The Nomination Committee of Catena Media consists of:

Nicklas Paulson, representing Investment AB Öresund (chair of the nomination committee)

Marianne Stenberg, representing Second Swedish National Pension Fund

Martin Zetterlund, representing Niklas Karlsson

Göran Blomberg, chairman of the board of Catena Media.

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