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Disposable Income and Quality of Games Main Reason People Gamble

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A recent casino study highlights that as disposable income increases among the population, so does the participation in online gaming. This correlation suggests that economic growth directly contributes to the expansion of the gambling sector in Brazil. 

Also, the quality and excitement of casino games serve as the biggest motivator, attracting players to spend their free time playing either lottery or casino games. This unique combination of financial capability and game quality drives the gambling behavior in Brazil, marking a trend that intertwines economic conditions with entertainment choices.

According to 7JP, gamblers in Brazil are motivated by different factors, among which disposable income and game quality emerge as paramount. The thrill of the gamble, the accessibility of online and offline gaming opportunities, and the perception of fairness play pivotal roles in attracting players. 

Notably, 48% of participants cited their budget or disposable income as the biggest motivator, and 40% play for the thrill of the activity itself, while 31% were drawn by the quality of games. This data underscores the multifaceted motivations behind gambling activities, where economic factors blend with the pursuit of entertainment, highlighting a broad spectrum of incentives that fuel the gambling market in Brazil.

These are the other motivators to gamble:

  • The thrill of playing is an exciting form of entertainment: 40%
  • The quality of games (online content): 31%
  • The regulation and legality of games in local currency: 24%
  • Availability of gambling opportunities (online and offline): 23%
  • Ads and promotions I see/hear: 20%
  • The perception of the fairness of a gambling option or operator: 17%
  • Recommendation from friends/family: 25%

 

According to recent Statista.com gambling data, the lottery reigns supreme with a staggering 58% of active gamers participating in 2023. Mega-Sena, the country’s largest national lottery, epitomizes the popularity of lottery games. 

Following lottery games, sports betting and Jogo do bicho hold significant sway among gamblers, with participation rates of 32% and 29%, respectively. This distribution of preferences reveals a diverse gambling landscape in Brazil, where traditional games like the lottery coexist with sports betting, each attracting a distinct segment of the population

Players in Brazil are spending more on online games and gambling as they have more money to spare. What really draws them in are the fun and high-quality games offered by casinos and lotteries. It’s not just about having extra cash; the excitement of the games plays a big part too.

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

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Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots. 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic. 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.  

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins. 

Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.” 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.         

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Kambi’s Festival of Sportsbook returns for fourth year

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Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.

Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”

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