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BETSSON.SPORT DEBUTS IN ITALY WITH FRANCESCO TOTTI AS AMBASSADOR

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BETSSON.SPORT DEBUTS IN ITALY WITH FRANCESCO TOTTI AS AMBASSADOR
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Betsson.sport proudly announces the launch of its new sports infotainment platform in Italy. At the heart of this initiative as its ambassador, stands Francesco Totti, the revered Italian football legend celebrated for his exceptional talent and illustrious career.

With a focus on delivering exclusive content, interviews, news and highlights across various sporting disciplines, Betsson.sport aims to become a go-to destination for sports enthusiasts nationwide.

Additionally, Betsson.sport introduces the initiative ‘Betsson Sport Club,’ inviting teams to join and gain visibility and support alongside other participating teams. This club is open to clubs from both prominent and lesser-known leagues, offering them exposure opportunities and a platform for more visibility.

“I am thrilled to be part of this project, which aligns perfectly with my daily commitment to sharing my passion for sports,” said Francesco Totti. “Betsson.sport presents a wonderful opportunity to unite various sports clubs and helping them to realise their full potential.”

Ronni Hartvig, Chief Commercial Officer of Betsson Group, stated, “Italy holds significant importance for Betsson, and we are delighted to partner with Francesco Totti, a figure synonymous with excellence in Italian football. We think his story and experiences will help us make the Betsson Sports Club even better, promoting our values of fair play, inclusion, and passion.”

As Betsson.sport embarks on its journey in Italy, the brand is committed to innovation and collaboration. The recent partnership announcement with Roma exemplifies this commitment, marking the beginning of a series of dynamic initiatives aimed at strengthening the bond between sports and Betsson.sport.

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Xtremepush agrees strategic partnership with Purple Square CX

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Xtremepush agrees strategic partnership with Purple Square CX
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Collaboration serves to extend provider’s reach across Europe  

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has formed a strategic technology partnership with customer experience specialist Purple Square CX.

The collaboration will see Purple Square CX offer Xtremepush’s market-leading customer engagement platform and real-time Customer Data Platform (CDP) to its European customers, which include leading operators from within the iGaming industry.

Purple Square CX’s clients can now also benefit from Xtremepush’s groundbreaking new InfinityAI solution. Set to transform operational strategies across the iGaming sector through sophisticated marketing techniques, retention-boosting InfinityAI utilises adaptive AI technology to enable operators to create highly customised marketing models on the fly in response to emerging trends.

UK-based Purple Square CX is a customer experience advisory offering a diverse range of services aimed at enhancing customer interactions. Its expertise lies in three key areas – customer experience advice and strategy, marketing automation, and CDPs.

The latest partnership coincides with a significant period of commercial growth worldwide for Xtremepush, with high-profile operator partnerships concluded in LatAm, the US, the UK and Europe.

Tommy Kearns, CEO of Xtremepush, said: “We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP.

“Purple Square CX is renowned as one of Europe’s leading customer experience specialists and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties.”

Timothy Biddiscombe at Purple Square CX, said: “Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly.

“Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”

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Amusnet Participates as Golden Sponsor in Bulgarian Diversity Charter’s Annual Meeting

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Amusnet has participated as a golden sponsor in the Bulgarian Diversity Charter’s annual meeting this May, organised by the Bulgarian Business Leaders Forum (BBLF) and the Centre for the Study of Democracy (CSD).

The event attracted more than 90 representatives from the Charter community. Official guests were Lazar Lazarov, Deputy Minister of Labour and Social Policy, Assoc. Prof. Ana Dzhumalieva, Chairperson of the Commission for Protection against Discrimination; Dimitar Markov, Director of the Legal Programme of CID; and Levon Hampartzoumian, Chairman of BFBL.

The meeting served as a powerful platform, uniting businesses and organisations dedicated to advancing workplace diversity and inclusion. This year’s gathering focused on the importance of values, featuring insightful discussions, invaluable networking opportunities and a prestigious ceremony with companies recognised for their unwavering commitment to these principles.

The Deputy Minister of Labour and Social Policy gave a compelling speech on the importance of diversity and inclusion in today’s business landscape. He also participated in the certificate presentation ceremony, where over 30 were honoured with membership certificates. These new members join a community of forward-thinking organisations that advocate for various perspectives and fairness in Bulgaria and beyond.

The Charter encourages adopting inclusiveness, fostering a more welcoming business environment. It provides a platform for organisations to share best practices and collaborate on initiatives that promote equality and respect for all individuals, celebrating the richness of diverse perspectives and experiences.

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Yggdrasil boosts UK presence with Lottomart launch

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Yggdrasil boosts UK presence with Lottomart launch
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Yggdrasil, a leading iGaming publisher, has further enhanced its reach in the UK market after rolling out its extensive slot portfolio with Lottomart.

The operator now has access to Yggdrasil’s entire games offering which has been curated for over 10 years and encompasses a diverse selection of titles with proven themes, mechanics and features.

Fan favourites include the hit Vikings series and newly released Gold Frontier Jackpots FastPot5 and Ragnaravens WildEnergy. Exclusive titles from the YGG Masters programs and slots incorporating Yggdrasil’s high-performing Game Engagement Mechanics (GEMs) have also been rolled out.

Lottomart is a leading UK online gaming operator, offering a varied range of products including over 2,500 casino games, lottery betting, and unique scratch cards.

The partnership sees Yggdrasil reach new audiences and cement its presence in Europe’s largest online gaming market where its portfolio has been available since 2016.

Jose Simon, Commercial Director at Yggdrasil, said: “The UK remains a key market for Yggdrasil with our games resonating well with local players and together with Lottomart, we’re able to introduce our award-winning titles to even more slot fans.

“Lottomart offers its customers a leading online casino with an array of games from the best providers in the world and we are thrilled to join their list of trusted partners.”

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